VP Sales and Marketing

DEREK P. TRIMBLE

***** *** ******** • Temecula, CA 92592

Home: 951-***-**** E-mail: ************@*****.*** Cell: 951-***-****

SALES MANAGEMENT EXECUTIVE

Sales Management • Channel Management • OEM Business development

Accomplished, innovative leader with over 20 years of proven success in the security, national integration and related manufacturing industries in both the private and public sectors. Career progression has required in-depth knowledge and expertise with technical, sales, business, and marketing functions, with strong international experience taking companies to market. Proven ability to expertly manage resources, technology and revenues. Adept with pubic relations functions including all forms of media; corporate and collegiate guest speaking engagements, trade shows and other related public relations activities. Published in numerous national & international industry magazines and trade journals. Additional areas of expertise in:

• Direct Sales teaming expertise • OEM sales development • Channel Sales management

• Market Analysis • Sales Strategies and Motivation • International Business

• Business Planning & Development • Client and Vendor Relations / Presentation Skills • Mentoring direct Sales staff & Channel Partners

CAREER ACCOMPLISHMENTS

• Sold complex high security systems with multiple levels of integration to keystone accounts world-wide

• Sold one hundred and fifty plus workstation Video Imaging & AFIS application across a Middle East country

• Sold 12 Hot Redundant Integrated Security systems to Nuclear Power Stations in three countries

• Sold perimeter security system around sensitive Government facilities,

• Secured country-wide perimeter systems

• Developed business team (ATT,DEC & Polaroid) that sold National ID system for Caribbean country

PROFESSIONAL EXPERIENCE

OSI SECURITY DEVICES/STANLEY WORKS, Chula Vista, CA 2008 – Present

OEM Channel Management – Placeholder until contract completed (2008-present)

• Signed up nine major first-tier OEM/partners to lever existing wireless solution.

• Secured contract commitments for over 80% growth in incremental business over 2007 sales.

President (2005 to 2007)

 Introduced major features and additions to wireless product family, including one new patent.

 Re-positioned company for acquisition (limited financing prohibited company from growing organically).

 Sold company for 33 x EBIT to Stanley Works, with no outside financing or external M and A team.

 Drove API solution to attract OEM partners.

JOHNSON CONTROLS SECURITY SOLUTIONS (Acquired Cardkey in 1998), Simi Valley, CA 1995 – 2005

Senior Marketing Manager (2003-2005)

• Responsible for Security Product Management and all third-party suppliers.

• Conducted major sales presentations at trade shows and COE for consultants and end users.

• Built security solution models; set pricing for all core security products worldwide.

• Guest speaker and spokesman for security publications/research agencies (Frost & Sullivan, J.P. Freeman, Sandra Jones Co., etc).

Vice President Marketing/New Product Development (1996-2003)

• Reported to President locally, with a dotted line to JCI Corporate HQ in Milwaukee.

• Responsible for Marketing and New Product Development of core and third-party security products for JCI Security Solutions world-wide.

• Developed core and third-party solutions to match JCI vertical market focus.

• Sales presenter to end users and consultants at JCI’s Simi Valley Security Center of Excellence.

• Quoted by security publications on industry trends in the Los Angeles Times and ABC Channel 7 News.

• Published articles in several national and international security magazines.

• Developed business models for all core products and set pricing for all core security products.

• Named on patent from JCI’s Automotive Systems Group on security solution for automotive industry application.

JOHNSON CONTROLS SECURITY SOLUTIONS, cont’d DEREK TRIMBLE, PAGE 2

Vice President International Sales (1995-1996)

• Re-established international dealer sales base; increased sales first year by 27% and by 35% second year.

• Core executive team member to refocus business and reduce costs; helped turn around failing company from $10 million in the red to $2.1 million profit in two years.

• Secured keystone international contract with KLCC for over $1.8 million.

• Helped reposition the company to be sold.

LORONIX INFORMATION SYSTEMS, Durango, CO 1993 – 1995

Director International Sales

• Developed dealers’ sales channel worldwide, and assisted VP of Sales in setting up a dealer network across the USA.

• Made marketing presentations to large international end users.

• Secured company’s largest video imaging contract for over $3.8 million in Saudi Arabia.

• Coordinated and sold voters’ registration system/national ID system for Puerto Rico for over 4.3 million people.

JWP / SOFTWARE HOUSE (Acquired Software House in 1988), Cambridge, MA 1986 – 1993

Vice President International Sales (1988-1993)

• Increased sales by 64% first year and 47% second year; international sales accounted for over 30% of company’s major systems and 25% of company’s revenue.

• Secured five of six landmark buildings at Canary Wharf (London), and over 75% of UK nuclear power facilities.

• Made domestic and international presentations on security solutions (ISC shows); presented paper at Churchill College in Cambridge on Macro Security Systems.

• Continued to provide product management input in the US for long-term development of core products.

• Worked with local dealer’s at all major trade shows in Europe, the Far East, and the Middle East.

Project Manager (1986 – 1988)

• Developed new commercially-driven distributed processor family and readers that today are the core of Software House systems’ architecture; completed initial project in seven months from design to first article.

• Achieved targeted manufactured costs.

• Co-authored article on distributed processing for Security Management Magazine.

AMERICAN MAGNETICS, Torrance, CA 1985 – 1986

International Sales Manager

• Set up dealers worldwide with strong focus in Asia, Pacific Rim and Europe.

• Secured seven-figure contract with major European company (G4/Securitas) with virtually no prior sales in Europe.

• Assisted Domestic Sales in targeting US Dealers; provided US sales support when in country.

RELATED INDUSTRY EXPERIENCE

Special Markets Manager, RUSCO ELECTRONICS, Burbank, CA

Director Security Products, MAFSA (Marketing & Finance Societe Anomine), London, England

Independent Security Consultant, Kuwait and Dubai (UAE)

Assistant Vice President Marketing, CMC, Long Beach, CA, (US and international operations)

Manufacturers’ Representative, (CA, AZ, NV) – DAVID GIBBS & ASSOCIATES, Redwood City, CA

Central Station Manager (Central Station Alarm System-Installation & Service), VALLEY BURGLAR ALARM & ALARMEX (a Division of VanGas), Fresno, CA

EDUCATION / CERTIFICATION

Bachelor of Arts Degree, Geography/Geology – Fresno State University, Fresno, CA

Certified Protection Professional (CPP) - in progress

Member: American Society for Industrial Security (ASIS)

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