Linda Barmann
Cary, NC *****
OBJECTIVE: General Manager / Sales Manager/ Marketing Promotion.
Promoting maximum revenue generation and exceptional customer service. Utilize my management/sales and marketing experience and innovative ideas to help the business attain and exceed projected yearly budgeted goals. I have a proven track record for motivating people to take the first step toward a healthy lifestyle. I have great Sales Team leadership skills and training. I have also been a presenter for companies on the Benefits of Fitness and Healthy Food choices.
EXPERIENCE: 20+ years in the Health and Fitness industry. 17 years as a General Manager/ Sales Manager in Multi use facilities. Managed a team of approx 100 employees at main facility at Watsonville Site.
Spa Fitness Center Santa Cruz, Ca. Jan 1980- Sept 1997
Sales Manager/General Manager
Top Company sales producer with the highest closing percentage for 17 3/4 years consecutively. Our facility became one the top sales producing location (Watsonville)
• Revived bankrupt affiliate fitness club in Watsonville 1992 /1997
• I had the lowest employee turnover of all our affiliate clubs
• Hired and trained all sales associates for company (5 clubs)
• Created corporate advertising copy and photography for promotional ads and assisted owner with strategic marketing programs
• Managed Dept of Medical Sales Services and Swim School Program
Contact Anna Jenkins owner for reference
Pulse Athletic Imperial Center Sheraton, Durham NC
Side note: This facility was their lowest producing club and they were thinking of selling when I was interviewing for this position.
Sales Manager Sept 98 to August 99 in 37,000 sq ft full service Corporate Facility
Major focus placed on driving brand identity, strategic pricing and implementing new innovative ideas to drive the sales of the organization.
Responsibilities
Trained all departments and placed key systems on the importance of Customer Service systems, i.e. friendliness, cleanliness, telephone etiquette and listening skills. Held Monthly Exchange meeting with all 6 Pulse Clubs. I was responsible for creating new sales training modules and was the presenter for each of these bi-monthly meetings.
Maintained existing corporate accounts with 32 businesses i.e. IBM Nortel Networks, Bell and Howell, AT&T...
Created Team building events for companies such as Check Free Systems, Glaxo Smith Kline Sheraton Hotel
Promoted to General Manager Pulse Athletic Club Sept 99 to May 2002
Responsibilities,
See above. The company eliminated the Sales manager position due to my experience.
• Top company sales producer all 4 years
• My team consistently won sales contests and internal referral programs
• My first month there we attained our goal and continued to hit and exceed our monthly budgeted numbers.
Hired and trained new staff and we became the club to beat.
Responsible for budgeting and expenditure of 1.5 million annually
Major focus placed on driving brand identity, strategic pricing and implementing new innovative ideas to drive the sales of the organization of all departments i.e.
Fitness Dept, Lounge Income, Pro shop and Group Exercise Programming
Dan Campbell CEO Reference
Impact Athletics & Fitness Center March 2004 to Feb 2008
Membership Sales Director/ Front Desk Supervisor and Team Advisor on Marketing Strategies
Direct Supervisor for Front Desk Customer Service Manager, Club photographer for company marketing campaigns.
Job responsibilities
• Strategic pricing / marketing and implementing new innovative ideas to drive the sales of the organization. Keep up with current competition and stay competitive without losing our main focus of our club integrity and family focus.
• Created and designed brochures for mass marketing mailers for entire company. Designed member packets for new members and did all photography for add copy.
• I created the sales training manual for company in Pre-Sales as well as front desk training modules.
Hiring and training and reviews of sales staff i.e. goal setting, prospecting, yearly sales projections, telephone skills, overcoming objections, competitive analysis surveying, benefits and needs analysis, closing the sale, follow up and CSI tracking systems for referrals. Trained front desk staff in customer service systems related directly to member retention
I am also a Group Fitness Instructor. Core Training/ Boot Camp/Body Jam (CPR/AED First Aid Cert) AARP member
Contact Dan Campbell for reference