Sales Management
Resume:
Kevin Young
***** ********** ** ******, ***** ***79
********@*****.***
QUALIFICATIONS PROFILE
Successful and uniquely qualified entrepreneurial executive offering proven and diversified background in effective sales, marketing, communications and business development. Experienced in building, mentoring and managing highly motivated and diverse team of professionals where customer satisfaction and quality service are key success factors. Proven ability to capture marketplace opportunities while delivering profitable results within budget.
KEY STRENGTHS
- Strategic Planning and Leadership
- Program Management and Implementation
- Revenue and Sales Growth
- Product /Market Research and Development
- Organization and Team Building
- Inventory and Quality Control
- Sales and Business Development
- Contract and Price Negotiation
- Business Solutions
- Quick Learner and Motivational Presenter
CAREER BACKGROUND
ANHEUSER-BUSCH, INC.
REGIONAL VICE PRESIDENT (Wholesaler Sales) -Houston, TX 2008-Present
- Direct and manage ten state 345M case unit, leveraging significant improvement at all levels of retail execution. Provide motivational leadership to a selling team that consists of six sales directors and 41 district managers targeting sales, share and revenue improvement.
Major Contributions
- Increased total variable margin $105M in 2008 with total revenue CAGR of $380M since 2004, which represents 24% of the total Anheuser-Busch US revenues.
- Improved market share 0.2 points in 2009 by improving ad execution and incremental displays.
- Successfully executed retail dominance with 65.3% of all displays, a 1.1% increase; 50.3% of all shelf space, +0.5 share points; and obtained 3100 incremental draught taps during 2009 by initiating motivating wholesaler incentives and selling tools focused on five high volume brands.
- Played an integral role in the successful new product rollouts of Bud Light Lime, Bud American Ale, Bud Light Wheat, Chelada, Landshark and Shock Top.
- Established display rack program increasing sales on high volume and profitable packages.
REGIONAL VICE PRESIDENT -Houston, TX 2004-2007
- Accountable for complete management, development, execution and analysis of sales and marketing strategies for the largest multi-state business unit, with full accountability on P&L of $1.1B annual sales with 188M case volume.
- Managed a team of 49 members, including sales directors, district managers, key account managers, geographic marketing, media as well as revenue management, business development, training and administration within a three state region including Texas, Oklahoma, and New Mexico.
Major Contributions
- Grew sales 2004-2007 3.5% while increasing 1.1B in margin by 2.4% by managing large volume package price points and improving retail execution within high volume key accounts.
- Enhanced Latino local relevance growing share 0.7 points with Latino consumers by implementing personalized selling and sampling programs with key customers.
- Created market blitz program identifying local opportunities and actions to resolve immediately.
- Directed all activities involving development of pricing, marketing and management decisions, also delivered presentations to senior executives, including company president and CEO.
- Recognized for building strong relationships with wholesalers, retailers and agencies to drive business results through clear, concise direction and leadership.
- Successfully managed 8M marketing budget targeting relevant local programs.
DIRECTOR OF DRAUGHT OPERATIONS -St Louis, MO 2002-2004
- Established a new national team driven by a common mission of improving sales, share, and awareness by bringing back the romance and imagery of draught beer.
Major Contributions
- Improved draught beer quality by re-engineering all stainless systems and CO2 filters, which grew draught in 2002 by more than 1.3% as well as 1% in 2003.
- Developed creative successful marketing programs including custom glassware, table top dispensing units and the ritual of the pour, focused on improving the image of draught beer.
- Enhanced draught total revenue by $36M by reducing discounting and mix/match programs.
DIRECTOR OF MICHELOB BRANDS -St. Louis, MO 2002
- Managed all aspects of Michelob, Michelob Light, AmberBock and ZiegenBock branding, including TV, radio, print and outdoor advertising, packaging and sales promotion.
Major Contributions
- Involved in creative development for the Michelob Ultra brand.
- Redesigned traditional tear drop bottle to current bottle, enhancing brand image.
- Re-engineered website to capture and enhance contemporary adult consumers.
TACTICAL BRAND MANAGER -St. Louis, MO 2000-2002
- Responsible for complete management of all marketing for Natural Light and Busch brands, including TV, radio, print and outdoor advertising, packaging and sales promotion.
Major Contributions
- Successfully grew Natural Light brand trend 3.4% in 2001 and 1.4% in 2002 while increasing revenues 3% by eliminating unused discounts and creative local consumer marketing.
- Complete primary and secondary packaging redesign to enhance brand imagery.
BUDWEISER BRAND MANAGER -St. Louis, MO 1999-2000
- Enhanced image of Budweiser brand through TV, radio, outdoor and print advertising, as well as packaging and sales promotion. Successfully improved Budweiser trend 0.2% through strategic marketing and creative branding programs.
Major Contributions
- Developed an image cleaning program, which successfully redefined Budweiser assets.
- Created and executed all elements for an extremely successful Budweiser Millennium program.
EARLIER CAREER
ANHEUSER-BUSCH, INC.
Director Geographic Marketing -St. Louis, MO 1998-1999
Executive Assistant to Vice President of Geographic Marketing -St. Louis, MO 1997-1998
Geographic Marketing Manager -St. Louis, MO 1995-1997
Key Account Manager -Raleigh, NC 1994-1995
Senior District Sales Manager -Charleston, SC 1992-1994
District Sales Manager -Albany, GA 1989-1992
Region Representative -Atlanta, GA 1989
Mobile Training Specialist -St. Louis, MO 1986-1988
EDUCATION
ST. LOUIS UNIVERSITY ~ ST. LOUIS, MO
Bachelor of Science in Business Administration, Minor in Finance
OUTSIDE ORGANIZATIONS
HOUSTON CHILDREN’S CHARITY ~ BOARD OF DIRECTORS
MY FRIENDS CHARITY ~ BOARD OF DIRECTORS
YOUTH USA HOCKEY AND VOLLEYBALL COACH
Contact this candidate