MBA Marketing and Communications Professional
Resume:
MELANIE A. OYLER, MBA
Personal Email: ********@***.***
Professional Profile: http://www.linkedin.com/in/meloyler
SUMMARY OF QUALIFICATIONS
Accomplished Management, Communications, and Operations Leader with over ten years of product and new business development, corporate and government communications, and an intensive Client Services background. Skilled at product and marketing planning and execution throughout the product or corporate lifecycle, including: gathering and prioritizing product and customer requirements, defining the vision, and working closely with all appropriate departments, and support, to ensure revenue and customer satisfaction goals are met. Solid and personable presentation skills with a proven ‘award-winning’ track record in improving company profits, while remaining adaptable in a fluctuating consumer environment. Practiced in business operations and employee management of 65+ personnel, responsible for an operating budget in excess of $250,000 and fluid with event coordination, and information management, including all forms of social media. Willing to travel, and quickly relocate.
CORPORATE RELATIONS, MARKETING & BUSINESS MANAGEMENT SKILLS
• SWOT Analysis, CRM
• Community-Based Support-Media Relations
• Agency Brand Equity & Development
• Digital/Social Media, Web 2.0
• MS Office Suite, MS Access
• Grants Management System (GMS)
• Trend Analysis, ROI
• Skillful in Government & Corporate Relations
• Familiar w/Quality Control – Six Sigma
• Control Study Groups, Surveys
PROFESSIONAL EXPERIENCE
FAMILY SERVICES OF METRO ORLANDO, INC., Orlando, Florida (2006-2007)
Director of Corporate Relations & Development
• Annually managed $250,000.00 of the agency’s $47 Million budget; Federal and Foundation grants management
• Recruited, trained, and managed 65 volunteers, interns, and Board of Director members
• Corporate child welfare spokesperson to media, State Legislatures, community, philanthropists and Foundations; counseled top management on effective statewide communication strategies to increase media presence
• Created and managed a development and awareness promotional program, implemented an agency-wide capital fundraiser entitled the “Heart Gallery Gala”
Accomplishments
• Achieved annual goals of increasing public funding 71% , & placing 22% of foster children in permanent homes
• Successful at raising an additional 10% above annual fund raising goals in first year; Advocacy mentor
• Recognized nationally, “Unsung Hero,” by Representative Marco Rubio, Florida’s Speaker of the House in 2007
• Nominated for the “Ruth Massinga Award” by The Casey Foundation; Instrumental in passing (3) state laws
DYNETECH CORPORATION, INC., Orlando, Florida (2002-2004)
Client Relations Manager, (Product Manager)
• Represented company’s largest clients with all client matters; Project managed all product and services integration
• Accurately projected sales forecasts and pricing strategies, saving company an estimated 12-15% annually
• Assessed consumer purchasing trends and key external factors; issued market updates
• Managed key vendor relationships, and handled all public relations of (4) separate business entities
• Negotiated international media buying, event planning; Scheduled all global product launching tours
Accomplishments
• Developed highly effective B2B and direct to market product campaigns, increasing market share by an average 15%
• Created innovative product branding concepts, (cradle to grave), influenced package and product design decisions
PANERA BREAD, INC., Altamonte Springs, Florida (Temporary Position, 2001-2002)
Director of Marketing & Client Services/Operations
• Created a database management system spurring internal process improvement, saving an annual 17%
• Developed company website and customer survey process to promote brand and product knowledge
• Managed annual $100,000 budget based upon customer profiling, product usage, and surveys
• Tracked weekly and district sales volumes, handled all retail POP and POS advertising
Accomplishments
• Improved corporate productivity of 11%, through efficiency training and development of 475 staff in 20 stores
KIRCHMAN CORPORATION, INC., Altamonte Springs, Florida (1999-2001)
Sales Manager – (Promotion in 2000)
• Staffed and supervised a four (4) person staff in “de novo” capital equipment technology sales
• Territory assignment, training and management for sales unit, weekly sales meetings
• Managed department budget, marketing programs and assigned and maintained sales volume requirements
Accomplishments
• Increased client base by 22% in one year, personally winning top client, Countrywide Mortgage, with persistence
Banking Software Account Manager – Business Analyst
• Hardware and software system platform assessments
• Administered software testing & tech support, detected and predicted client hardware and software needs
• Trained staff in ACH, ATM, EFT, Front End and Branch Teller, CRM, Call Center, implementations etc.
• Financial reporting and analysis, project manager, managed vendor and compliance troubleshooting
STATE OF FLORIDA, (District 7), Orlando, Florida (O.P.S. – Temporary Position, 1996-1998)
Human/Client Services Program Analyst - Alcohol, Drug Abuse, & Mental Health Program Office
• Performed National, State, and Local Government regulatory & compliance audits
• Redesigned and fully developed the State Forensic Training Manual
• State representative for public and government relations, and taught community education
• Conducted case management studies & unique medical case investigations; Presented forensic presentations
Accomplishments
• Recognized for “Outstanding Public Relations” by the State of Florida, for education of disaster planning
EDUCATION
NOVA SOUTHEASTERN UNIVERSITY, Ft. Lauderdale, FL
Masters in Business Administration, (MBA)
UNIVERSITY OF CENTRAL FLORIDA, Orlando, FL
Bachelor of Science, Health Services Administration, Management of Information Systems Minor, With Honors
ROLLINS COLLEGE, Winter Park, FL
Certificate in Non Profit Management
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