Field/Event/Brand/Product Marketing Management

REBAH DOLBOW

Address: **** **** *** ******, *********, Texas 76012

Phone: 817-***-****

E-mail: *******@*****.***

Highly motivated, results-driven, and accomplished professional, with exceptional experience in field marketing and building brand equity. Possess commitment to the development, implementation, and

management of strategies to promote brands in the DFW area. Equipped with a diverse background in building professional relationships, developing and executing successful strategies, and exceeding

corporate objectives. Creative and logical, with proven track record of aggressively pursuing and maximizing revenue through successful management and strong client relations. Committed to getting

the job done with a strong sense of pride in achieving optimum results.

CAREER-RELATED SKILLS

Marketing Campaigns and Promotions

Business Operations and Development

Sales and Marketing Strategies

Leadership, Training, and Team Building

Market Analysis and Research

Public and Client Relations Management

Product/Brand Management

Communication and Organizational Skills

Technical Skills: Microsoft Office (Word, Excel, PowerPoint); Windows 95/98/2000/XP

PROFESSIONAL EXPERIENCE

COCA-COLA Refreshments (formerly known as GLACEAU)

Field Marketing Manager - Powerade, PoweradeZERO and Fuze ~ Dallas, TX 2010 ~ Present

- Spearhead the execution of national and local marketing initiatives across Dallas–Fort Worth (DFW) Metroplex and North Texas for three major Coca Cola brands

- Directly oversee event set-up, product distribution, consumer retention, education, and loyalty

- Deliver detailed presentation of all planned events as well as product sampling volumes to DMM

- Execute HR functions, such as hiring and training brand ambassadors as well as handling the submission of all payroll and expense forms

- Interface with the DMM to develop unique marketing experiences and promotional strategies to communicate product knowledge as well as build loyalty

- Create avenues for future marketing and event opportunities through establishment of positive client relationships

- Design and implement solutions and strategies to best complete client goals

- Safely operate and maintain vehicle while ensuring conformity with Switch policies, procedures, and all laws and regulations

Career Highlights:

- Commended on a national level for training and mentoring peers across the country

- Led efforts in increasing brand awareness and driving trial to purchase while finding opportunities for future missions and events

- Supported a 20% gain in social media interaction across the DFW Market

District Marketing Manager, Vitaminenergy ~ North Texas 2007 ~ 2008

- Increased level of responsibility throughout tenure and streamlined marketing initiatives for Vitaminenergy in North Texas

- Worked with regional sales teams to saturate the DFW market

- Kept distributor networks well-informed by providing comprehensive and updated presentations

- Educated consumers while ensuring effective and positive product branding as well as prompt program execution through proper management of the Promotional Sampling Team

- Actively engaged in assessing and negotiating media opportunities

- Rendered direct supervision to the successful execution of regional partnership initiatives

- Led and motivated team to generate the work ethic necessary to grow individual key account volumes and meet regional marketing sales goals

- Productively managed a six-figure budget

Career Highlights:

- Assumed full responsibility in developing 360 marketing programs: retail, media, field marketing teams, and consumer and manager incentives to promote brand awareness for the product in

assigned market

- Played an instrumental role in launching the brand and overseeing the grassroots marketing initiatives for Vitaminenergy in the DFW Metroplex

- Monitored competitor activities to ensure continuous increase in market penetration and effective program execution

- Increased brand awareness and individual key account volumes through implementation of developed 360 strategic marketing programs

Field Marketing Team Lead, Vitaminwater ~ Dallas, TX 2005 ~ 2006

- Spearheaded the launch of Vitaminwater in Texas as well as the execution of grassroots marketing initiatives across the DFW Metroplex

- Proficiently represented brand at national events, resulting in increased brand awareness and well-informed consumers

- Prepared and submitted an organized team schedule and weekly re-caps to corporate and distributor

- Managed and coordinated all phases of major events, from planning to execution

- Participated in various continual training to remain updated on marketing strategies with regional and national corporate management

- Developed avenues for future marketing and event opportunities through establishment of dynamic client relationships

- Controlled subscriber adoption and retention through establishment of in-market relationships with key partners, organizations, and community groups

- Led the creative development and management of events through application of all assets

RELEVENT, Heineken Light Summer Series ~ Dallas–Fort Worth (DFW) Metroplex

Dallas Marketing Manager 2009

- Executed best management practices in establishing focus accounts for program alignment

- Collaboratively worked with Heineken representatives to sell in Summer Series events

- Closely supervised and monitored market’s budget and inventory

- Prepared and presented program status and goal achievement reports to clients

- Coordinated the strategic management of bar spends and staff

- Guaranteed productive client relations and ensured accurate and flawless brand messaging

- Administered the recruitment and training of brand ambassadors

- Obtained and continue to hold TABC certification

EDUCATION

Bachelor of Arts in Mass Communications, Minor in Psychology

BRIAR CLIFF COLLEGE ~ Sioux City, IA

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