Sales Manager
Resume:
Zoenid Corretjer
Tampa, FL 33602
************@*****.***
Executive Level Business Professional with excellent skills and abilities related with high efficiency, productivity and profitability. Over 15 years of diversified professional work experience in marketing and sales within the wholesale and retail industry. Extensive knowledge in communications and branding programs across multiple platforms, including Portfolio Management within the Consumer Products Market, Health Care and the Service Industry in Latin America, Caribbean Region and International Markets.
SPECIALTIES
• Product Launches • Sales Force Development Programs
• Brand Development • Public Relations Initiatives
• Consumer Promotion Development • Web Site Content Platform
• Loyalty & Costumer Satisfaction Programs • Market Research
• Special Event Coordination & Planning • New Product & Business Development
EDUCATION
Master Degree (MBA) – Finance: Inter American University, PR (1994)
Bachelor Degree (BBA) – Marketing: University of Puerto Rico (1990)
PROFESSIONAL EXPERIENCE
Marketing Director & International Affiliates Business (2010 - 2011)
Cryo-Cell International
Biotech Company/Stem Cells
Exclusive Signature Product U-Cord, Celle & Cryology
Responsible for developing and implementing a global marketing and communications strategy and plans to position CCEL International as the leading company in the innovative stem cell industry. Plan and execute all programs related to the marketing of CCEL product/service portfolio to healthcare providers, consumers and other client-facing organizations. Assessing and addressing of specific US and International market needs and creating awareness. Develop strategic plans for CCEL International by leveraging opportunities with international affiliates and also customers. Develop and align with the international affiliates the global messaging for CCEL brands (services).Facilitate global communication to ensure brand consistency around the world. Responsible for contributing to the development, design and execution of strategic marketing initiatives designed to increase Cryo Cell’s penetration of the market, increase market share, revenue, unit volume, and profits. Targeted segments of the consumer market and decision influencers include: expectant parents, family and other relatives, consumer-focused organizations, print and online media. The position will be responsible to turn concepts into concrete projects that have a strong impact on revenues and market share.
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Brand & Communications Manager (2007 - 2009)
Jarden Consumer Solutions /Sunbeam Latin America
Consumer Products/ Electro Domestic Appliances
Oster, Mr. Coffee, Crock Pot, Sunbeam, Rival, Food Saver, Bionaire
Lead the development of a number of brands in the Latin America market. Partner with product marketing in the planning, development and implementation of brand strategies for the Latin America region following the global brand strategy. Define and localize products, packaging, merchandising and selling tools. Communicate brand standards to internal stakeholders and external relationships. Support regions with consumer communication plans as related to advertising, media, public relations efforts, web/internet and in-country/consumers events. Manage regional advertising for ATL and BTL initiatives and executions. Identify and recommend synergistic opportunities across business and regions. Support the regions in consumer research projects and segmentation analysis. Evaluation, benchmarking and measuring of regional plans and executions.
Associate Marketing & Communications Manager (2003 - 2007)
Trane PR, Inc.
Consumer Products
HVAC Systems-Residential: Commercial: Industrial
Prepare, communicate and lead the implementation of business plans that support specific sales and marketing strategies that increase awareness, market understanding and growth of air conditioning products in the market place. Interface with product marketing to establish the marketing strategy. Develop and execute initiatives for a wide range of products. These initiatives may include; website development/improvement/content, collateral tools, brand marketing, public relations, promotion creation/analysis, creative development, media planning and advertising programs, media testing and marketing research coordination and analysis. Prepare forecasting and budgeting plans and generate reports and analysis of the product line. Provide marketing support to the sales team and implements customer development plan. Organize, planning and coordinate trade shows, incentive trip and annual meeting for company and employees.
Area Sales Manager/ Caribbean Region (2002 - 2003)
3M International
Pharmaceutical/Medical Products & Equipment
Unitek Clarity Aesthetic Braces- Orthodontics
Responsible for developing marketing & sales objectives and plans for the Orthodontic product line in Puerto Rico and the Caribbean. Manage and coordinate the brand promotions and execute marketing programs. Establish and implement programs to maximize business potential, market share and sales growth. Track sales performance against goal: provide feedback/strategies to generate incremental sales. Create, execute and evaluate business strategies and contracts by managing key accounts. Analyze opportunities to develop new market territories. Maintain the appropriate brand stock levels and assortments in the Caribbean market through the maintenance of the brand communication program and standards
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Area Sales Manager (2000 - 2002)
Boehringer Ingelheim
Pharmaceutical/ Medical Products
Flomax, Micardis, Aggrenox,Atrovent, Combivent
Design, develop and implement sales and marketing strategies and programs for pharmaceutical products. Launch new products initiatives in assigned territory. Responsible for the promotion and coordination of the entire products portfolio. Train, manage and develop the counterpart and promotional team and ensure corporate sales presentation guidelines and sales techniques. Coordinated conferences and seminars related to health care business and new therapies trends
Team Brand Specialist (1995 - 2000)
Glaxo Smithkline
Pharnaceutical/Medical Products
Flonase, Flovent, Wellbutrin, Zofran, Serevent
Central Nervous System Products, Ceftin, Amerge, Imitrex
Zantac, Zovirax, Valtrex, Respiratory Products Dermatology Products
Deliver sales and marketing strategies of pharmaceutical products for the medical and healthcare industry. Grow sales, expand network for new products, build up relationships and maximize brand opportunities in the trade. Create brand loyalty and recognition. Develop local business plan to increase market share by outlining tactics, activities and resources. Identify and communicate new business opportunities in the market. Coordinate educational programs among the healthcare community. Organize provider’s workshops and other promotional activities. Perform sales training and coaching to the sales force employees.
ADDITIONAL INFORMATION
Bilingual (English and Spanish).Portuguese:on-going, good communications skills, oral, written and presentations.
Self-starter, highly motivated, people oriented and team player.
Excellent presentation, analytical, selling and negotiation skills, ability to train people.
Strong organizational and multi-tasking skills/detail – oriented.
Ability to work on simultaneous projects in a fast-paced environment
Computer skills: Microsoft Excel, Word, Power Point, Publisher
Willing to travel for business domestically and internationally(US Citizen)
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