Sales Management

B.S. ASHOK KUMAR

Mobile: 097******** E-Mail: *******@**********.***

With complete Business Development, Sales and Client Relationship Management with a reputed and growth-driven organisation

AN OVERVIEW

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A result oriented professional with rich experience of nearly 18 years in managing Business Development functions encompassing Sales, Product Promotions, Channel Management, Client Relationship and Team Management.

Experienced in increasing sales revenues, exceeding targeted sales goals, developing profitable & productive business relationships and building an extensive client base; distinction of accomplishing multi fold revenue increase.

Proven expertise in branch operations, ensuring effective management to accomplish overall corporate objectives.

Adept at developing relationships with key decision-makers in target organisations for revenue.

An impressive communicator with honed interpersonal, team building, negotiation, presentation, convincing and analytical skills.

Sales Operations: Taking care of the sales operations with focus on achieving predefined sales target and growth. Identifying market opportunities, developing business cases and offering successful product/services.

Business Development: Exploring business potential, opportunities & clientele to secure profitable business volumes. Identifying and networking with prospective clients generating business from existing accounts and achieving profitability and increased sales growth.

Channel Management: Developing and appointing new business partners to expand product reach in the market and working in close interaction with the dealers and distributors to assist them to promote the product.

Client Relationship Management: Managing customer centric operations and ensuring customer satisfaction by achieving delivery timelines and service quality norms.

Team Management: Providing direction, motivation & training to the sales team for ensuring optimum performance and enhancing their professional and soft skills.

Since Jun’10: Parag Milk Foods Pvt. Ltd., Bangalore as Senior Sales Manager – South(Karnataka,AP,TN,Kerala)

Accountabilities

Managing complete business operations covering Entire South - Bangalore HQ with accountability for profitability; forecasting monthly/ annual sales targets & executing them in given time frame by organisational planning.

Mentoring a team of 65 members including 4 ASM’s; recruiting, monitoring, guiding the sales team to achieve the set target.

Taking care of sales of Ghee, Powder, Cheese (GO Brand), Butter, Set Curd, Yogurt and all dairy products in MT&GT(SMP,Way powder low fat milk powder, Gulab Jamoon Mix).

Understand the fundamentals of the Value business and build a clear strategic road map for the State, keeping in mind the longer term strategic directions of the region. This will form the basis of the AOP.

Build necessary plans to consistently grow shares in each category. Responsible to Drive Value Business themes in each of his ASM territories. Accelerate Cost Effective Growth, drive productivity. Achieve volume targets (Month wise/Qtr wise breakup), focus brand & pack targets. Drive ground level marketing initiatives.

Responsible for regional AOP and act as an FPR. Responsible for forecasting (both monthly & quarterly) for his/her states.

Significant Highlights

Played a key role in increasing 30% sales volume in territory.

Successfully organised following product promotions activity:

New SKU like set curd/Yogurt/shredded cheese with different flavours/cheese spread/cheese tubes for kids/ ghee new pack launching and promotions like wet sampling in MT&GT through promotion agencies/company front line staff.

Display contest in retail, paper insertion (hand bills).

Direct sale in IPL cricket match (Yogurt