Sales Manager

Ninette N. Micheal

*** ******** ***, **********, *** Jersey 07601

(T) 201-***-**** (C) 201-***-**** (E) ************@*****.***

Career Focus

Pursuing a challenging marketing job, and open career path in a well-established organization. One that enhances on my skills absorbs and utilizes my innovative ideas and enriches my team working abilities. Seeking a position where my 10 years of sales, marketing and administration experience will add value to operations.

Summary of Skills

• Strong leadership

• High analytical skills

• Excellent negotiation and communication skills

• Creative and excellent problem solving

• Results oriented • Time Management

• Brand development

• Event management

• Multitasking ability

• Competitive analysis

• Proficiency in MS-Office

Accomplishments

• Successfully revamp authentic “Omar Khayyam” brand with new recipe, face lift and activation programs

• Re-launch sparkling wine “Aida” with new face lift, recipe and new positioning

• Developed new premium wine segment, imported grapes from Lebanon and South Africa, “Cape Bay” and “Chateau Des Reves” brands

• Effectively running activation programs for Valentine and Christmas for more than 150 outlets Egypt nationwide

• Successfully managed Heineken UEFA championship activation program for 50 premium outlets in Cairo and Touristic areas

Professional Experience

Jul. 2005 – Dec. 2009

Heineken-Egypt

Senior Brand Manager- Wine

• Set annual marketing strategy and plans for brands under my responsibility

• Suggest and implement new campaigns, promotions and BTL activities by briefing agency to develop the required brand image

• Continuously identify and fulfill consumer needs, understand consumer habits / behavior and closely monitor competition

• With regards to new brands development, recommend and analyze pricing including profitability and work out launch strategy

• Fully responsible from a marketing perspective about Egypt nationwide outlets in visibility, availability, and clients’ problems

• Develop the yearly media plan for brands under my responsibility

• Fully in charge of point of sale production and distribution to all key accounts and retailers

• Manage brand budgets keeping spending within established limits while performing analysis to insure expenditures meet KPIs.

• Work on growing the customer base of Heineken- Egypt superstores by designing marketing activities for walk-in and home delivery customers to increase their average order

• Financially analyze new promotions before project implementation and do the same after promotion to evaluate results versus projection

• Meet with Key Accounts and design special promotions to their needs to increase coverage

Aug. 2004 – Jun. 2005 Heineken-Egypt

Commercial Planning Manager

• Provide insight into marketing campaign performance utilizing analytic methods

• Participate in planning, feasibility studies, cost-benefit analysis

• Oversee brand development and monitor trends that indicate the need for new products

• Process assigned reports and distribution as required

• Proactively generate ideas for improvement in reporting as well as new ways of looking at information

• Manage multiple campaigns across diverse channels to ensure they are delivered on time and within budget and analysis campaign results and trends; presents to senior management

• Evaluate brand and recommend whether to terminate development, modify brand, or begin campaign

• Monitor and analyze all monthly sales results of Heineken- Egypt superstores

• Analyze sales performance versus target

Sept. 2001 – Jul. 2004

Xerox-Egypt

Senior Marketing Executive

• Maintain and update marketing intelligence database

• Ensure that Xerox database is segmented logically by users and non-users

• Prepare and submit various management reports on quarterly bases measuring new business activities, sales performance versus commission payments, territory and sales productivity

• Analysis and interpretation of statistical information in order to appraise sales operation results in terms of performance against budget

• Conduct special projects and assignment

Jan. 1999 – Aug. 2001 Xerox-Egypt

Office Manager for Xerox General Manger

• Handle all secretarial tasks and activities

• Handle and distribute incoming and outgoing mail and all business correspondence

• Follow up highly open and pending topics with numerous parties till conclusion

• Put down dictated reports, faxes, and letters into script form

• Fix appointment with both staff and external visitors

• Maintain database directory of contact addresses

• Maintain and update a reliable filling system

• Arrange for business and private trips and company visitors ( flight tickets, hotel reservation, meet and assist)

Dec. 1997 – Dec. 1998 Xerox-Egypt

Home Territory & Secretary at National Operation

• Performs standard office procedures including filling, scheduling appointments, processing mails, answering phones and ordering supplies

• Selling products to incoming customers

• Selling products over the phone to targeted customers

• Deliver sales (number of contacts, dollars, dollars per contact) results that meet campaign performance objectives

• Deliver productivity results (contacts per hour, after-call work time) that meet campaign performance objectives

• Adhere to standard campaign scripting and attempt to build rapport, case build, and overcome prospect objections

• Keep high levels of customer satisfaction through customer care calls and quick response to customer queries and complains

• Using daily planner effectively to capture all sales opportunities

Education

2000-2002

Arab Academy for Science, Technology & Maritime Transport - Cairo, Egypt

Marketing-Major

Master in Business Administration (MBA)

1993-1997 Helwan University - Cairo, Egypt

Accounting-English Section.

Bachelor of Commerce and Business Administration

1993 Armenian Catholic Sister’s School- Cairo, Egypt

Science-Major

High School

Honors and Awards

Xerox Excellence Award for activities beyond the scope of job responsibilities, resulting additional revenue increase and customer satisfaction- Aug. 2001

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