Accomplished Bilingual Product Manager

DIANNE CALLE

*** **** **** **. ******* NEWS, VA *3608

PHONE: 757-***-****

EMAIL: ***********@*******.***

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SUMMARY OF QUALIFICATIONS:

Dynamic leader with diversified background in web based/ internet solutions specific to the Automotive industry. Expertise with Hispanic market; Bilingual in Spanish and English. Strong analytical skills, with a focus on industry trends, and business needs to determine existing product enhancements and ideas for new product releases. Ability to coordinate the efforts of multiple groups to meet organizational goals. Career marked by repeated promotions and recognition for innovative leadership.

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PROFESSIONAL EXPERIENCE:

JUNE 2007 COX/ AUTOTRADER – AUTOMERCADO.COM - NORFOLK, VIRGINIA

TO PRESENT PRODUCT MANAGER

• Clearly define and communicate the vision, goals, and value proposition of the product from the customer perspective

• Analyze and understand user needs to determine technical requirements and define them into product specifications and features.

• Ability to understand technology across various platforms, i.e. Microsoft .NET Framework, PHP, ASP, HTML, in order to communicate effectively with developers

• Analyze data and reporting trends in order to produce effective plans and accurate forecasts

• Juggle competing demands on time and to prioritize activities

• Manage overall product launch for CARFAX, General Motors, and Toyota Certified Used Vehicle Programs

• Recruit, interview, and hire applicants based on work history, training, education, and job skills.

• Manage, coach and develop Quality Assurance and Product team members

2005 TO THE REYNOLDS AND REYNOLDS COMPANY - REYNOLDS WEB SOLUTIONS - NORFOLK, VIRGINIA

JUNE 2007 ACCOUNT SUPPORT SPECIALIST SUPERVISOR

• Acted as a Liaison between Reynolds Web Solutions and other Reynolds Departments i.e. Product Managers, Inventory/ 3rd Party Feeds Team, Web Developers, Technical Assistance Center, etc.

• Focused on customers’ concepts and ideas, to identify opportunities and discover appropriate solutions.

Coordinated strategic plans with teams responsible for existing product enhancements and future product releases

• Monitored new production projects and assisted with the development in order to provide a seamless transition from Production to Support

• Discussed Search Engine Optimization (SEO) with customers and how it relates to their ranking on specific sites, i.e. Google, Yahoo, DMOZ, etc.

• Managed the National Association of Minority Automobile Dealers (NAMAD), a more than 650-member non-profit organization

• Acted as a liaison between Reynolds and industry influencers, including manufacturers and minority dealer associations.

• Developed training program where none previously existed. Program now serves as a guide for new hires and future departmental growth.

• Created standards, and documentation for both internal and external processes

• Served as single point of “Escalation" for external/internal customer issues

• Prepared performance evaluations outlining the strengths, weaknesses and areas of opportunities for associates.

2002 TO THE REYNOLDS AND REYNOLDS COMPANY - REYNOLDS WEB SOLUTIONS - NORFOLK, VIRGINIA

2005 PROJECT MANAGER

• Modified and refined designs using template websites, to conform with customer specifications, production limitations, or changes in design trends

• Transitioned over 300 websites from ASP platform to .NET platform

• Trained team of 10-12 Production Managers on “Webmakerx” platform

• Designed and edited web page content/ layout for the National Association of Minority Automobile Dealers (NAMAD), approximately 400 websites.

• Discussed Search Engine Optimization (SEO) with customers and how it relates to their ranking on specific sites, i.e. Google, Yahoo, DMOZ, MSN, etc.

2000 TO APPLEBEE'S® INTERNATIONAL, INC. – MULTIPLE CITIES WITHIN VIRGINIA AND THE EAST COAST

2002 CERTIFIED TRAINER

• Trained staff to use “OSCAR” and “Squirrel” Touch Screen Computer Systems

• Coordinated training program for new and existing hires

1999 TO AUGUSTA MEDICAL CENTER – CROSS ROADS - STAUNTON, VIRGINIA

2000 MENTAL HEALTH AND SUBSTANCE ABUSE RESIDENTIAL COUNSELOR

• Collaborated with health service professionals for development of treatment plans for emotionally disturbed adolescents.

• Assisted clients in formulating survival skills to aid in transition from residential to independent living situations.

• Coordinated service networks for academic, psychological and social assistance.

1996 TO STAUNTON COURT SYSTEM. – STAUNTON, VIRGINIA

2000 TRANSLATOR

• Translated Official Court Documents

• Assisted Immigrant Workers with Government documentation

• Interpreted court cases for individuals by request

EDUCATION:

1999 Mary Baldwin College - Staunton, Virginia

Bachelor degree – Psychology – Emphasis: Mental Health and Substance Abuse

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