Marketing Manager
Resume:
Houston, TX *****
*********@*****.***
Wes Weaver
Experience
Sabre Marketing – Houston, TX
December 2005 to September 2009
Account Manager:
• Lead AM acting as client liaison and managing all marketing and advertising activities for multiple clients spanning the oil & gas, accounting, healthcare, legal, education, business consulting and security industries.
- Responsibilities for each project range from performing research, writing marketing plans and proposals, directing the creative, planning and buying media, performing press checks, proofreading, handling all project and company budgeting/billing and facilitating all work.
• Grew Core Laboratories 118% from 2006 to 2008 to become the largest current client, with billings at nearly $100K. Key components of sales and marketing campaign included creating and updating 84-page catalog, multiple ads, website consulting and collateral pieces.
• Grew Integrated Production Services, one of the main clients, 82% in yearly billings from 2007 to 2008 with a full integrated marketing campaign. Campaign components included creating a new company website, brochures and data sheets for several divisions, advertising, tradeshow graphics and promotional items. Account was managed and grown during a span of three different marketing managers.
• Handled event planning duties for annual company Mardi Gras party and semiannual company seminars. Events included 200-300 attendees and required print advertising, email blasts, on-site collateral, facilities management, registration organization, catering and decorating.
• Miscellaneous duties include overseeing web hosting for clients and all three sister companies, managing web server and employee email accounts, performing all corporate online marketing, organizing monthly company meetings and creating corresponding Power Point presentations, writing company systems and streamlining the company filing/archiving system.
• Won two American Marketing Association Crystal Awards in 2009 and one in 2008 for a tradeshow video, direct mail piece and e-newsletter campaign.
Spur Digital - Houston, TX
August 2005 to December 2005
Account Manager:
• Managed all aspects of B2B and retail interactive marketing campaigns including strategic planning, research, website/email design, execution, measurement and reporting for clients such as FedEx Kinko’s, Methodist Hospital, Knowledge Adventure Software and Star Furniture. Campaigns improved clients’ market awareness, effectiveness and sales via email marketing, web tracking, website optimization and paid search advertising.
Universal Compression - Houston, TX
March 2002 to August 2005
Human Resources Assistant:
• Conducted payroll actions for over 1,800 employees. Included generating paperwork, obtaining approvals and data entry for new-hires, background screens, terminations, organizational changes and benefit changes.
• Managed company-wide drug and alcohol program, maintaining quarterly lists and drug kits, scheduling random and pre-employment testing, facilitating on-site testing and ensuring all U.S. field office locations’ federal law and company policy compliance.
• Provided quarterly headcount, 401K and company turnover reports and analysis, utilized by chief officers for new programs and policy implementation.
McCann-Erickson Southwest - Dallas, TX
January 2001 to May 2001
Account Executive (Texas Instruments):
• Responsible for advertising campaign management and execution of the broadband, wireless and optical networking divisions of Texas Instruments.
• Managed the 2001 DSL online campaign from media brief to banner production, which consisted of working with the client to approve budget, media plan and creative design.
• Performed research, analysis and market forecasting in both lead and support roles to develop 2001 wireless print campaign, the first advertising campaign for the wireless division.
• Directed the 2001 broadband tradeshow campaign, including mobile billboards and a direct marketing initiative. Entailed creating media plan, compiling consumer lists and overseeing production.
• Maintained the 2001 broadband print campaign, which required approving new layouts, proofing and shipping mechanicals, and facilitating billing.
Ogilvy & Mather - Dallas, TX
August 2000 to January 2001
Account Executive (Dynegy):
• Worked in both lead and support roles on the Dynegy brand campaign, their first national advertising campaign, which included research and focus groups, print, outdoor and online marketing.
• Managed Dynegy out-of-home brand launch, including kick-offs in the New York and Houston markets. Project involved tactical planning, promotion negotiations and press checks.
• Developed the NFL stadium campaign proposal from creative brief to media plan, budget and creative concepts.
• Worked with media team to design a media plan and implement a strategy and creative rotation for the first year-long campaign for 2001, in excess of $10 million.
Temerlin McClain - Irving, TX
August 1999 to August 2000
Assistant Account Executive (American Airlines):
• Assisted in managing all American Airlines advertising for the New York market, American’s largest market, as well as special corporate campaigns for the Group & Meeting Travel and Ski divisions.
• Provided support in management and production of the American Airlines “More Room” national print and broadcast campaign launch, their most high-profile campaign in a decade.
• Compiled and analyzed competitive data and built competitor profiles for key markets including New York, Chicago and Boston, which was the foundation for 2001 planning.
Education
The University of Texas at Austin
Bachelor of Science in Advertising, May 1999
Certificate of Business Foundations, May 1999
Contact this candidate