Design Marketing

Massiel Vasquez

**** ******** | New York, New York 10034 | *.**********@*****.*** | 917-***-****

Education

The Pratt Institute ¬ May 2015

M.S., Package Design/Expected graduation date

Coursework:

• Structural Packaging • Fragrance/Cosmetic Packaging • Design Management

The City College of New York (CUNY) ¬ May 2006

B.A., Electronic Design & Multimedia/Minor Business Administration

Coursework:

• Typography • Web Design • Production • Photography

Employment History

The Limited Brands, Bath and Body Works Division (Ohio/NYC) Aug. 2010 Nov. 2011

Packaging Production Coordinator

• Developed and approved design Mechanical standards for labels and components

• Approved mechanicals; bleed, live area, color, font usage on mechanicals and proofs

• Executed mechanicals with assigned vendor specifications of labels in Illustrator

• Managed label changes with the change management team and approved artwork proofs

• Press approvals of components, labels and testing from vendors and fillers

• Created generics and variants templates for upcoming projects to expedite work flow

• Tracked, distributed and approved standards label components through Live Links for vendors

The Hispanic Chambers of Columbus, Ohio 2009

Graphic Designer

• Designed marketing materials for upcoming events in Columbus, Ohio

Delta Children’s Products 2008

Production Designer

• Retouched photographs for a wide variety of children’s brands (Disney, Nickelodeon)

for print and the web

• Developed InDesign and power point print and video presentations for marketing team

Medicom International, Inc. Jan. 2007 Mar. 2008

Graphic Designer

• Designed monthly editorial pages, media kits, signage and power point presentations

• Developed media kits, marketing catalogs, direct mail pieces, presentations and signage

• Retouched photographs and editorial images for monthly circulations

• Created graphs, charts and tables of medical data retrieved from editors

Scholastic, Inc. Jan. 2005 Sep. 2005 Production Designer Jan. 2006 Jan. 2007

• Developed E-Book systems and implemented digital PDF files for teachers friends digital books

• Produced post–scripting techniques to preserve typography and images

• Pre–Packaged editorial pages and distilled PDF files for faster internet uploads

Questex Media/American Spa Magazine Sep. 2005 Dec. 2005

Art Designer

• Designed and managed monthly editorial pages for the BOB (back of the book), TOC

(table of content), and FOB (front of book)

• Organized and stylized photo–shoots

• Developed master pages and style sheets with Art Director for redesigned BOB

Skills

Mac & PC Platform

• Photoshop/Camera Raw

• Illustrator/In Design/Quark

• Final Cut Pro

• Dream Weaver/HTML

• Acrobat Professional/Distiller

• Microsoft Word, Excel, PowerPoint and Publisher

• Optiva/SAP/ Live Links

• Bilingual: English & Spanish

Contact this candidate