Sales Account Executive
Resume:
Wendy Sara Hotchkiss
Hollywood, Florida 33021
***********@*******.***
EDUCATION:
University of Miami School of Business 1993 – 1995
Coral Gables, FL
Boston University School of General Studies 1991 – 1993
Boston, MA
EXPERIENCE:
Account Executive 2003 – March 2012
Millennium Sales and Marketing/Katz Media Group
Miramar, FL
Responsible for sales and implementation, maintenance, and follow up of national advertising accounts on the 150+ television stations represented by Millennium Sales and Marketing
• Negotiated utilizing Nielsen ratings with advertising agencies in Florida to sell spot television
• Created and sold Sports and Specials packages and promotions
• Accountable for meeting and increasing market share and revenue for each piece of business
• Sold outside of buy parameters to include multilevel platforms not originally on buy specs
• Maintained accounts from initial placement to post buy follow up
• Generated new business through leads and local contacts
• Responsible for insuring buys placed ran as scheduled and doing make goods for points and dollars pre-empted
• Weekly demo posts for LPM (local people meter) markets and HH (household) posts for overnight markets to guarantee final post
• Pulled final posts upon buy completion and scheduled underdelivery for any shortfall in rating points
Direct Response and Paid Programming Coordinator 2001 – 2003
Millennium Sales and Marketing/Katz Media Group
Miramar, FL
Handled the sale of all spot DR, half hour infomercial paid programming, and one hour paid religion for the Southeast region
Sales Assistant 1999 – 2001
Millennium Sales and Marketing/Katz Media Group (Seltel Television)
Miramar, FL
Performed general administrative office duties and played an integral role assisting the Account Executive and General Manager with daily functions necessary to conduct business
Research Associate 1996 – 1999
Nichols, Safina, Lerner Inc.
Fort Lauderdale, FL
Examined potential prospects for investment by stock brokerage firm
References Available Upon Request
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