Kimberly Cooper Ramalho
*** *********** ******* ***** ****
Jobstown, NJ 08041
*******************@*****.***
Profile: Enthusiastic, creative, executive with nearly 20 years experience in public relations and corporate affairs. Expertise in community relations, fundraising, events planning and management, employee engagement, media relations, crisis communications and executive outreach. Proven ability to develop and implement strategic communications and development programs while managing and motivating team members to ensure top performance and positive impact to the Company’s bottom line.
Professional Communications Experience
United Way of Camden County, Camden, New Jersey July 2007- Present
Board of Trustees - Trustee
With the other Board members, oversee the financial consequences of the organization's activities including distribution of funds, setting policies and appointing senior management. Chair, 2008 United Way of Camden County Duck Derby Race.
American Water, Voorhees, New Jersey January 2005 to April 2008
Business Center/Corporate Headquarters – Director, External Communications & Corporate Responsibility
Enhanced the Company’s ability to establish and maintain positive, productive relationships with media, general public, and opinion leaders. Led the effort to develop a national Corporate Social Responsibility platform.
Managed corporate responsibility programs and employee activities including the development and management of an annual budget of over $500,000. Developed employee fundraising programs from 2006 and 2007 generating more than $2 million. Created and implemented a comprehensive nation-wide public relations strategy to enhance the Company’s image and identity, including the management of a $1 million corporate annual budget. Created external communications strategy for company’s successful 2008 Initial Public Offering. Provided strategic council and communications support to the executive management team. Created and disseminated timely, credible and accurate information related to the Company’s agenda, research, services, operations and community involvement for internal and external audiences. Designated company spokesperson on corporate/national issues resulting in positive media coverage. Monitored changes/proposed legislation and identified opportunities to present Company views on issues.
Managed sponsorships/memberships ensuring maximum participation and return on investment. Worked in collaboration with regional external affairs, internal communications, marketing communications and government relations teams, providing council and identifying synergies. Liaised with parent company’s head of communications and other team members to ensure consistent messaging on key corporate issues; provided monthly US Issues Management Report.
Siemens USA, New York, NY March 1998-December 2004
November 2002 to December 2004 - Siemens Medical Solutions (USA), Malvern, Pennsylvania
Customer Solutions Group – Director, Public Relations
Established Public Relations function for Division including budgeting, staffing and procedure development.
Developed and implemented strategic communications programs directed at opinion leaders, policy makers, consumers and media. Developed individual publicity programs for executive management team, key customer accounts and new products/applications. Managed six direct reports and two outside agencies.
Prepared and managed annual budget of $3 million. Oversaw and directed all activities of the public relations group which included media relations; speaker's bureau activities and executive outreach; industry analyst briefings; crisis communications; merger and acquisition communications; sponsorship management; corporate philanthropy activities; supported government affairs.
January 2002 to November 2002 - Siemens Corporation, Iselin, New Jersey
Corporate Marketing and Communications - Senior Manager, Corporate Affairs
Communicated Siemens’ key corporate messages in the United States to generate positive momentum around all Siemens entities in their target markets to stakeholders. Senior member of the corporate citizenship advisory council with the added responsibility of developing and implementing communications strategies to ensure return on investment and active participation from all Siemens’ US operating companies 80,000 employees.
Initiated and maintained relationships with media, investment community, government/public influencers and internal communicators. Supported the internal and external promotion of several business units, including Siemens Building Technologies, Siemens Energy & Automation, Siemens One, and Siemens Corporation.
March 1998 to January 2002 - Siemens Corporation/Siemens Medical Systems, Iselin, New Jersey
Public Relations Operations – Manager, Public Relations
Developed and implemented the public relations portion of the integrated marketing communications strategy for Siemens Medical Systems with an annual budget of $1 million. Performed the following activities: press material development, media placement, and tradeshow coordination. Managed two direct reports, six non-direct reports, and external resources/agencies.
Enzon, Inc., Piscataway, New Jersey April 1996 to March 1998
Office of the Chief Financial Officer - Manager, Corporate Communications/Investor Relations
Managed investor relations activities including the management of the quarterly investor conferences and annual shareholder’s meeting. Established and maintained relationships with media and investment community including retail and institutional shareholders; acted as company spokesperson. Created press releases, annual report, investor presentations and executive speeches. Developed and implemented communications program to inform employees of corporate developments. Prepared annual department objectives and budget.
Stern + Associates, Cranford, New Jersey February 1995 to April 1996
Public Relations/Marketing Communications - Account Executive
Managed public relations activities for six clients with a primary focus on media placement.
Initiated and maintained media contacts, wrote and placed press releases and byline/feature articles and prepared monthly client activity reports. Target market for clients included consumer, business-to-business, education and professional organizations.
The Richard Stockton College of New Jersey, Pomona, New Jersey August 1993 to August 1994
Office of the President - Public Relations Specialist
In 1992, I requested and was granted an educational sabbatical from Schering-Plough Corp., where I held a position in Finance for 8 years. During this time period, I was employed by the college supporting internal and external communications.
Education
M.A. Communications - August 2000, Deans List
Rutgers, The State University, New Brunswick, New Jersey
B.A. Communications, minor in psychology - August 1994, Program Distinction - Deans List - High Honors
The Richard Stockton College of New Jersey, Pomona, New Jersey
A.A. Business - January 1993
Union County College, Cranford, New Jersey
Professional Affiliations
Member Public Relations Society of America and International Association of Business C