Marketing Communications/Advertising Professional

Michael A.Cousin

*** ***** #*** *******, ** *****

Tel 208-***-**** ********@*****.***

EDUCATION

Bachelor of Arts in Communication Studies

Brigham Young University-Idaho, 2008

Emphasis: Advertising Minor: English

PROFESSIONAL SKILLS

Management Skills:

-Senior account manager at Ragus Media for 3 years managing sales team

and working with creative team as liaison between agency and client.

-Event planning and management for 2-day 2006 Joint Annual Meeting of

the Potato Growers of Idaho, United Potato Growers of Idaho, and the

Southern Idaho Potato Cooperative. Attendance of 2500 Growers, 15

vendors, 2 VIP overseas experts on Potato Cyst Nematode as well as

experts from the US Department of Agriculture and Idaho State Department

of Agriculture.

-Media Buyer for multiple clients. Media planning and strategy

management for four clients simultaneously.

-Managed copywriting for print ads, broadcast and online media. Oversaw

team of 4 creative designers/writers to complete multi-media projects

for multiple clients.

-Corporate Communications Director for $18 Million corporation with over

5000 franchisees. Oversaw franchisee html newsletter, website

restructuring, sales team newsletter and collateral material production.

Communication Skills:

-Responsible for writing of press releases on Idaho labor shortages that

were reprinted up by the Associated Press in multiple large market

newspapers including The Washington Post, Houston Chronicle, and The

Chicago Tribune (Sep. 2006).

-Copywriting for print and broadcast ads seen in Idaho Falls/Pocatello,

ID; Boise, ID; Jackson, WY; Park City, UT; and Vancouver, WA.

-Liaison between Eastern Idaho Entrepreneurial Center and BYU-Idaho,

facilitating student practical experience in advertising and marketing.

-Restructuring and reduction of company newsletters and official emails

into a more effective communications model.

-Contributor to involvement marketing strategy blog FryThoseEggs.com.

Currently contribute 2-3 posts a week and participate in forum on

various marketing topics.

Analytical Skills:

-Responsible for media coverage review for PGI, supplied written reports

to Executive Director and Board of Directors quarterly.

-Directed research groups in copy-testing radio ads for

EastIdahoWeddings.com and other clients.

-Directed target audience research as part of an integrated marketing

campaign for GI Joe brand.

-Finalist for Journal of New Zealand Literature prize for excellence in

literary analysis.

Cultural Skills:

-Very familiar with New Zealand and Australian English, including

pronunciation, spelling, grammar and socially accepted usage.

-Working knowledge of French language, two years of university level study.

-Working knowledge of Sāmoan and Māori language, customs and cultures.

AWARDS

Eagle Scout

Boy Scouts of America, 2000

Finalist, Student Entrepreneur of the Year

BYU-Idaho, 2007 & 2008

Finalist, Journal of New Zealand Literature Prize

University of Waikato, New Zealand, 2008

WORK HISTORY

Corporate Communication Specialist Press-A-Print Int’l LLC, Idaho Falls,

ID (Dec. 2008-Apr. 2009)

Partner/Senior Account Manager Ragus Media, LLC Idaho Falls, ID (Mar.

2006-Pres.)

Communications Intern Potato Growers of Idaho, Inc. Blackfoot, ID

(Sep.-Dec. 2006)

Electricians Assistant Electrical Support Services, LLC Idaho Falls, ID

(Aug.-Dec 2005)

Studio Technician KIFI-TV, Idaho Falls-Pocatello, ID (2002-2003 & 2005-2006)

Missionary Church of Jesus Christ of Latter-day Saints. Wellington, N.Z.

(2003-2005)

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