W. LARANE SCOTT
Indianapolis, IN 46222
Phone: 269-***-**** ***********@*****.***
SUMMARY
Highly organized, efficient and detail oriented marketing professional with excellent communication skills and follow-through proven throughout employment history.
PROFESSIONAL HISTORY
COVANCE LABORATORY INC, Battle Creek, MI 2011
One of the world’s largest and most comprehensive drug development services companies
NCFS Sample Coordinator II 2011 – Present
Learn sample accession tasks including: opening, entering, tracking, labeling, shipping and disposition of samples
Coordinate with clients to establish or update customer service procedures with appropriate regulatory guidelines
Communicate discrepancies to appropriate personnel and assist with problem solving
Streamline processes and increase efficiencies managing Shelf Life Projects
Deliver value added projects for the client
Introduces and develops improvement ideas for the group
PNC BANK, Kalamazoo, MI 2010
One of the largest financial services companies in the country
Senior Loan Support Specialist 2010 - 2011
Managed both inbound and outbound communication in a blended phone system environment, through various channels (Internet, Branch and NFSC Sales)
Initiated contact with outside creditors, vendors and agents in an effort to obtain required information
Gathered information requested by Underwriting for the decision process
Identified the opportunities for up-sell, cross-sell of additional bank products and services
Scheduled closing appointments for approved applicants
THE KELLOGG COMPANY, Battle Creek, MI 1997 - 2010
Fortune 500, Consumer Packaged Goods Company
E-Business Consumer Marketing Analyst 2004 - 2010
Act as liaison between internal departments, agency and Information Technology with responsibility for quality assurance on all Kellogg North America hosted marketing projects
Created and established best practices across Business Units within Kellogg relating to online activities and training
Led day-to-day project management execution of all Business to Consumer (B2C) initiatives while providing insights, options and recommendations to Director of E-Business
Resolved cross functional issues and trade-offs on cost, quality, timing and performance
Conducted on boarding training sessions for all new external agencies and internal individuals
Provided leadership and ownership of Kelloggs.com, conducting monthly review and identifying content that needed to be updated or linkages created
Analyzed and discussed Statement of Works (SOW), managed executive level B2C budget updates
Managed Basecamp, a web-based project management solution, to ensure efficient and successful management of time, scope, and risk
Managed digital vendor roster which categorized existing vendors and identified best providers for specific projects
W. LARANE SCOTT PAGE 2
Customer Marketing Coordinator 2003 - 2004
Managed compilation of 2002-2004 Annual Customer Business Plan (Sales Enabler Deck)
Managed, communicated and continually redesigned IBP Scorecard for Customer Marketing
Gathered and disseminated new item information to CMO team regarding Kellogg and competitors
Pulled and analyzed data from Business Warehouse, SAP and IRI
Category Management Presentation Coordinator 2000 - 2003
Managed the Gladson Online software to produce Kellogg image database for field and headquarter based Category Management personnel
Maintained accurate, real-time updating of all Product Library databases to ensure best possible tools for Category Management in development of Plan-o-grams
Ongoing interaction and proactive support of Category Management and Customer Marketing – offering training and recommendations in the effective use of Microsoft Office and other software applications
Constructed and reviewed approximately 240 presentations for CMO, Executive Sales Management and Trade Marketing Management
Managed and formatted formal presentation decks for 9 co-workers at 98% error free on first draft
Created presentations for Category Management Team Meetings and National Sales Meetings
Effectively managed trade budget tracking reports for RTEC, Convenience Foods and Frozen
Single Serve Contracted Sales Coordinator 1998 – 2000
Communicated with outside brokers
Managed monthly volume forecast
Managed inventory of broker commissions checks
Administrative Secretary 1997 – 1998
Prepared and composed correspondence, memoranda and reports
Received incoming telephone calls
Scheduled and maintained calendar of appointments, meetings and travel itineraries
Effective and timely verbal and written communications with all internal and external customers
EDUCATION AND TRAINING
Davenport University, Battle Creek, MI
Bachelor of Applied Science, Business Management
Associate Degree, Management
Kellogg Community College, Battle Creek, MI
Associate Degree Word/Information Processing
Certificates in Word/Information Processing and Clerical
Related courses taken within the Kellogg Company:
Diversity and Inclusion Training
Stand Up and Be Effective Training
Attended webinars to further enhance user experience, consumer insights, and technical
Technology Training:
Microsoft Office (Word, Excel, Powerpoint, and Outlook)
Basecamp, web-based project management solution
Foresee Results, Google Analytics, and Manticore Technology
APR, SAP, LIMS, IRI, COOL, Business Warehouse, Digital Workspace, LabWare and Case Notes
PeopleSoft, Genesis, LEXi, Larry (LPIC) and APS