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Lee Deering

United States
September 22, 2008

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**** *** ****** **** *****, FL 33433 561-***-**** ***.*******@*****.***

Summary -Senior Sales, Marketing, Marketing Communications Experience

-Start-Up Through International Corporation Background

-Revenue, New Business, New Product Orientation

Strengths -Revenue/Profit Building %’s Detailed In “Experience” Section Below

-Sales Planning, Cold Solicitation, Telemarketing; Closing

-Experience With Fortune 100 Executive Level Management

-Categories: High-Tech; Office Supplies, Packaged Goods (Food, HBA) Sports/Golf

Hospitality, Financial Services; Synthetic Athletic Surfaces

- Personnel Development; Courteous Persistence; Listening; Detail/Follow-Up


1/08-8/08* TMS Professional-Office Depot Boca Raton, FL

Corporate Inside Sales-Office Depot

-$2,000,000 Annual BTB Sales Base 2500 Accounts

-Responsibilities: Develop Monthly Strategy/Call Plan to Penetrate Base; Revenue-Margin Objectives

Resolve Customer Issues; Grow Sales By 7%

*Commission Compensation Restructured/Reduced

1-12/2007- Day Trading As A Business, Inc. Ft. Lauderdale, FL

Present Programmed FOREX Currency Training-Trading

Office Depot Corporation Boca Raton, FL

8/2005- Corporate Inside Sales Team Leader

12/29/06* -$13,000,000 Annual BTB Sales Base; 1700 Accounts; 4 Person Team

-Responsibilities: Develop Monthly Strategy/Call Plan To Penetrate Base;

Resolve Customer Issues; Mentor Team Skills; Place Minimum ¼ Team Outbound Calls

-Achievement: 11% Annual Sales Growth (Vs. 9% Goal).

* Department Outsourced

1986- Deering Marketing-Marketing Communications (DMMC) Boston, Boca Raton

2005 Marketing-Marketing Communications, New Business Services Principal

-2001-2005: Turf Concepts-Field Turf Corporation South Florida Franchisee

Marketing-Sales of Synthetic Putting Greens-Lawns To Individuals, Municipalities

-1986-2001 For Boston-New England, South Florida Marketing, Marketing Communications Firms:

New Business-Account Management Assignments With Marketing Communications Companies

Marketing Assignments (Planning-Execution) With Manufacturers, Corporate Marketing Departments

-Achievements: 18-42% Growth. Case Histories

1982- Hill, Holiday, Connors, Cosmopolous Advertising Inc. (HHCC) Boston

1986 Vice President-Management Supervisor

-Responsible For Agency/Account Revenue/Profit Growth, Personnel Development; Client Marketing

-Advertising Accounts: Spalding, Lotus, Wang, Stride-Rite, Telelogic

-Design Accounts: Agency Ad Roster (42 Clients)

-Achievement: Agency Profit 23.6% Pre-Tax; Average Client Unit Growth: 21%

1980- Leber Katz Partners Advertising New York

1982 Account Supervisor

-Responsible For Account Advertising/Marketing Strategies, Campaign Execution

-Accounts: IBM/National Marketing Division; Chipwich, Artcarved Rings, Utica Insurance

-Achievement: IBM Sales-21 % Annual Unit Growth (Systems 34, 36.38 Series One)

1978- Batten, Barton, Durstine, Osborne Advertising New York

1980 Account Executive

-Responsible For Advertising Campaign Execution; Account Marketing Planning

-Accounts: Richardson-Merrill/Vick’s Division-Sinex, Tempo Antacid, New Products

Hunt-Wesson Corporation-Wesson Oil, Sunlite Oil, Pfieffer Salad Dressings

-Achievement: Vick’s-18% Annual Unit Sales Growth; Hunt-Wesson-12% Increase

1976- Young & Rubicam Advertising New York

1977 Account Executive

-Responsible for Advertising Campaign Execution; Marketing Planning

-Accounts: General Foods-Jello Puddings; Johnson & Johnson Baby Powder and Baby

-Achievements: Jello-27% Annual Unit Sales Increase; Johnson & Johnson-22

1976 Batten, Barton, Durstine, Osborne Advertising New York

Assistant Account Executive

-Account: Burger King Corporation

-Responsible For Franchisee Local Advertising Program

Account Terminated; Personnel Released

Education University of Massachusetts BSBA-Marketing June, 1972; New York University MBA-Marketing October, 1975

Affiliations United Way; Muscular Distrophy

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