Instructional Designer

GORDON LEWIS

*** ******** *****

Elkins Park, PA 19027

Home: 215-***-****

Cell: 215-***-****

E-mail: ******.*****.****@*****.***

WHAT I CAN DO FOR YOU

• Translate your business needs into creative, innovative, and effective content solutions, delivered on time, on budget, and with minimal supervision

• Digest complex source material, organize it, and clearly explain it to your customers or employees while developing brand engagement or job skills

• Expertly leverage web and social media tools such as wikis, blogs, Facebook, Twitter, SEO,

and SMO to build an online audience, community, and collaboration

• Minimize design and production costs through efficient planning, project management, and vendor selection

EXPERIENCE Jan. 2009 – present

Instructional Design Strategist, Elkins Park, PA

Zimmer: Without prior medical training, I designed and scripted six interactive multimedia demonstrations of FDA-compliant orthopedic surgical techniques for MDs and sales consultants. The courses were described by one surgeon as “amazingly clear, accurate and informative.”

ADP, Inc.: Scripted a 30-minute regulatory compliance course on ADP’s new global privacy policy. This course included interactive multimedia with video and will be translated into six languages.

Toyota Motor Sales: Designed and scripted a five-course, three-hour foundational e-learning curriculum for Toyota dealership sales consultants in 90 days. Course is now required for dealer certification. Designed interactive simulation for Lexus that won a Brandon Hall Award for Best Custom Content.

Mercedes-Benz USA: Scripted a two-part e-learning course on fleet sales for MBUSA dealers. Following deployment of the course, some dealerships reported monthly fleet sales increases of up to 27% and none less than 8%.

Feb. 2003 Dec. 2008

University of Toyota, Torrance, CA

Corporate university for Toyota Motor Sales

Instructional Design Lead

Built an internal e-learning development team from the ground-up. Developed and propagated policies, procedures and best practices for course development, file management, maintenance and quality assurance. Streamlined course development processes. Reduced production costs an average of 23% as compared to external vendors. Designed a customer interaction simulation for Lexus that won a Brandon Hall Award for Best Custom Content.

2001 2003

eMind, Beverly Hills, CA

A leading provider of regulatory compliance courseware for financial services industry

Manager, Instructional Writing

Transformed regulatory source materials into engaging online compliance training. Upgraded course design from screen text illustrated with stick figures to color graphic animations with interactive exercises. Created systems and processes to ensure a smooth transition from U.S. production to a six-member team based in India. Reduced average course production time from six weeks to four.

GORDON V. LEWIS

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EXPERIENCE (CONT’D)

1999 2001

IEC/Quisic, Los Angeles, CA

Award-winning custom developer of CD ROM-based interactive multimedia training

Manager, Instructional Writers

Leveraged 10 years of TV scriptwriting, two years of college-level teaching, and a background in marketing communications into a new career designing interactive multimedia. Designed courses for clients such as United Airlines, Toyota Motor Sales, and Federal Express. Promoted from contract writer to manager in 18 months. Lead client pitch meetings. Re-trained a staff of six writers acquired from a merger. Increased productivity by 12% even as company was downsizing.

1996 1999

Triage Entertainment, Sherman Oaks, CA

Television production company specializing in documentary programming

Supervising Producer

Supervised script development, casting, videotaping and editing for In Search of History documentary series, produced for The History Channel. Reduced client notes and need for time-consuming re-writes by 50% as compared to predecessor.

Winter 1996 Winter 1998

University of California, Los Angeles Extension

Creative Writing Instructor

Completed three courses in adult education. Developed and taught “Writer’s Workout: Techniques for Stronger Writing,” and “Spring Training for Sitcom Writers.” Featured instructor for annual UCLA Extension Writer’s Workshop at Universal Studios. Student evaluations averaged 8.5, with 10 being the highest.

1994 1996

Rymel Multimedia, Rolling Hills, CA

Pioneer developer of computer-based educational programs for grades K-12

Instructional Writer

Designed templates for interactive scriptwriting that increased production efficiency and consistency. Wrote dialogue and voiceover scripts for Time Detectives, an interactive history course on laser disc, which was cutting-edge technology at the time.

1988 1994

Lewis & Associates Marketing Communications

Self-employed marketing communications writer, art director, and photographer. Clients include Xerox, Vivitar (photo equipment), Celestron (telescopes, binoculars, optics), Quarterdeck (software), and Automotion (Porsche aftermarket parts distributor).

ADDITIONAL SKILLS Skilled content editor and proofreader. Over ten years of professional experience in audio and video production, photography, and graphic design. Familiar with Photoshop, Macromedia Flash, HTML, Articulate, and Captivate development tools. Work samples available upon request.

EDUCATION Bachelor of Arts in Political Science, Harvard University, Cambridge, MA

Adams House Award for Outstanding Achievement

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