Marketing Management

CLINTON EHRLICH

*******.*******@*****.***

310-***-****

PROFILE

With over 8 years experience I have become an expert at Social Media Marketing, Experiential Marketing, and Client Relationship Management. I believe that using analytics and market research to fuel the creative process is a key component to the success of any activation.

EXPERIENCE

COMMAND HEADQUARTERS - E-Commerce Company

Mar 2012 – Aug 2012

Social Media Marketing Consultant, Los Angeles, CA

• Developed Facebook ad campaigns delivering over 3,000 fans is 3 weeks

• Generated organic traffic to company website driving sales growth by 42%

• Monitor engagement through Google Analytics & Facebook Insights for Pages and Ads

BLOOMREACH - Cloud Marketing Platform

Dec 2011 – Mar 2012

Marketing Consultant, Los Angeles, CA

• Directed outbound communications to target invite list. Increased event registration numbers by 15%

• Concept development of launch event and creation of invitations

• Managed fulfillment and mailing of hard copy invites to segmented invite list to over 500 guests

E5H RETAIL - National Retail Chain & Luxury Label

Aug 2010 – Sep 2011

Marketing Director, Los Angeles, CA

• Negotiated sponsorships and In-Store events with Condé Nast, Los Angeles Magazine, MEK Denim, Koolaburra, and Nudie Jeans

• Developed and supervised tradeshow logistics including the design of catalogues, brand book, invitations, staffing, PR and displays

• Managed development of company website, Twitter, Tumblr, and Facebook accounts

• Introduced brands through social media marketing, live events, guerrilla marketing, and partnership activations

• Created multiple Facebook ads that generated over 6M impressions with a CTR of 17% through hyper-targeting

KARMA ENTERTAINMENT - Full Service Marketing & Events Company

Jan 2004 – July 2010

Marketing Director & Founder, Los Angeles, CA

• Conceived and produced over 300 events for Fashion Labels, Movies, Celebrities, and Fortune 500 brands

• Planning & Management of events for MySpace, Starbucks, Sony Entertainment and Paramount Studios

• Organized transportation, site logistics, staffing, and production at over 50 venues in Los Angeles including The Honda Center, Paramount Studios, 3rd Street Promenade, Santa Monica Place, and Hollywood & Highland

• Garnered Partnerships with The Westin, Renaissance Hotel, Venetian Hotel, and Wolfgang Puck

• Negotiated sponsorship with Patron, Bacardi, Burton, Ciroq Vodka, Affliction Clothing, Ed Hardy, and Sony Music

• Produced & coordinated outdoor concert series for Starbucks Hear Music with Rocco De Lucca, SIA, Matt Kearney

SKILLS/SPECIALTIES

Social Media Marketing, Experiential Marketing, Direct Response (Email/SMS), Event Planning & Management

EDUCATION

Valencia Community College - Orlando, FL

Associate of Science - Film Production Technology, 1995

AFFILIATIONS

ThinkLA, Social Media Marketing Group, eMarketing Association Network, Experiential Marketing Group

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