BRIDGET XAVIER
***** ******* ***** • Cupertino, CA 95014
***************@*****.*** • 650-***-****
RECRUITING & BUSINESS DEVELOPMENT
Versatile, accomplished marketing specialist and relationship manager with strong technical acumen and proven ability to generate sustained revenues through innovative project promotions.
Track record of leveraging comprehensive understanding of emerging industry trends to develop and execute promotional strategies that produce measurable results. Solid knowledge of consumer behavior, statistical analysis, forecasting, success metrics/KPIs, market research design, and SWOT. Well honed business acumen and creativity applied to support diverse operational areas. Confident, entrepreneurial perspective; exceptionally persuasive interpersonal and presentation skills. Technologically savvy; proficient with MS Office (Word, Excel, and PowerPoint) Adobe and HTML.
CORE COMPETENCIES
• Marketing Program Management
• Advertising & Promotional Strategies
• Project Management
• Demand Planning
• Market Expansion & Segmentation
• Contract Development & Negotiation • Strategic Planning & Execution
• Market Research & Trend Analysis
• Client, Partner & Vendor Relations
• Campaign Planning & Execution
• Business Communications
• High-impact Presentations
PROFESSIONAL EXPERIENCE
Cloudera – Palo Alto, California
Recruiting Coordinator (July 2011 to Present)
Played a vital role managing onsite interviews for internal and external candidates to a virtual based technology company that specialized in cloud technology.
Managed wide range of related human resource activities; implemented new structure in scheduling to be fast and efficient. Maintained applicants information using salesforce.com and Jobvite. Extensive coordination and communication with Recruiting team, senior managers and hiring managers throughout the company.
Key Contributions:
Assisted in the writing and placement of job postings for variety of positions.
Screened resumes for hiring manager for various roles.
Managed and assisted university recruiting (Stanford, Berkeley, MIT, and Brown University)
Managed events for in-person, phone, and Skype interviews for candidates with speed and
efficiency.
KOHL’S Inc– Mountain View, California
OPERATIONS MANAGER (June 2010 to August 2011)
Held responsibility for short- and long-range strategic planning, marketing and promotional initiatives, and sales and operations team of 100 associates for retailer generating $16.4B annually.
Managed wide range of related human resource activities; implemented innovative cross-training programs to optimize team productivity. Responded to and addressed customer needs to ensure satisfaction and retention. Identified opportunities to enlarge business footprint in local/regional markets. Analyzed revenue projections and performance; assess consumer demand, revise projections, and modify product offerings accordingly.
Key Contributions:
Spearheaded initiatives for new product introductions at three new stores in the Bay area, achieved highest sell-through rate in district by utilizing recognized personalities to promote brands.
Managed wide ranging strategies for seasonal and special event marketing; led team effort producing consistently top levels for district sales, customer service, and sell-through of 110%.
Achieved Customer Satisfaction Rating of 80%, surpassing corporate average of 60% and turning around underperforming location by using surveys to gather customer feedback.
ALIGN TECHNOLOGY – San Jose, California
MARKETING RESEARCH ASSISTANT (December 2008 to January 2010)
Played vital role in prepared marketing materials/MARCOM used by 200+ Sales Executives for dental technology company specializing in innovative orthodontic solutions (Invisalign).
Assisted with planning/execution of direct marketing programs spanning collateral development, campaign monitoring, and metrics analysis/reporting. Conducted market research including surveys, focus groups, and syndicated materials analysis to guide strategic planning and development of price elasticity metrics, conjoint analysis, and situational models. Promoted quality and adherence to targeted campaign message. Guided graphics/design planning. Assisted with program management, including resource allocation, asset management, negotiation, purchasing, and budgeting.
Key Contributions:
Managed multiple projects to support all facets of the product life cycle.
Coordinated development of high-impact, targeted multimedia packages, to include brochures, letters, purchase displays, and videos.
Collaborated with colleagues on designing new approaches to present and promote product line.
Negotiated contracts with prime commercial partners / channels for joint-venture agreements, distribution arrangements, and potential acquisition terms.
Managed logistics and interaction for 200 quarterly customer surveys for online product lines.
NORDSTROM – Palo Alto, California
PRODUCT MARKETING SPECIALIST(July 2005 to December 2008)
In multifaceted role, contributed to effective product marketing and merchandising of diverse product lines for established high-end retailer.
Developed department displays, arranged plan-o-grams, and led merchandising of new and existing products. Identified target markets, initiated contact with prospects, and cultivated profitable relationships. Analyzed statistics to evaluate customer preferences. Designed and implemented strategic plans to improve productivity and increase revenues of new products in local markets.
Key Contributions:
Established reputation for highest sales numbers and related productivity output in region.
Assigned to train new staff on store policy, procedure, and database management.
Developed strong personal customer base, creating customized responses to each client and ensuring one-on-one service according to specific needs and tastes.
EDUCATION
BACHELOR OF ARTS IN BUSINESS MARKETING (2010)
SAN JOSE STATE UNIVERSITY – San Jose, CA