Project Manager Sales

WILLIAM G. “Woody” PHELPS

*** **** **** ****, **********, GA 30004 ***********@*****.*** 678-***-****

EXECUTIVE for SALES, MARKETING, OPERATIONS, and TRAINING

Professional capable of making a significant positive impact on an organization’s market penetration, business development, and marketing of brand in building sales and profit.

SUMMARY OF QUALIFICATIONS

Highly successful entrepreneurial leader with an extensive history of exceeding sales performance goals.

Innovative Marketing leader for product line clarity, website, print, direct, market, and brand excellence.

Respected trainer, mentor and coach who excels in the rejuvenation of teams and growth of individuals.

Experience with international, multi-site, inside, outside, e-commerce, wholesale, retail and distribution teams.

Proficient in budgeting, financial/strategic planning, operational analysis, compensation, project management.

Results oriented team player with excellent public speaking, presentation, ethics, and interpersonal skills.

PROFESSIONAL HISTORY

RESURGANCE CONSULTING 2008–Present

Principal

• Contracted by numerous companies to provide assistance in sales, marketing, strategic planning, internet and e-commerce, product re-alignment, corporate training, and market development.

• Created growth and increased profitability for all organizations in one of the worst hit industries.

• Providing leadership to executive teams to bolster confidence with employees, partners and clients.

AACER FLOORING, Peshtigo, WI 2007–2008

Vice-President of Sales and Marketing

• Major task was to shore up decreasing sales and profitability, re-brand Aacer in the marketplace and to establish a clear path for future growth. Increased sales over 20% in a shrinking market through refinement of existing lines, addition of new categories, expansion of international market, creation of inside sales team, identification of private label opportunities, and a top to bottom focus on continuous improvement of the organization through widespread training and education.

• Created growth through the addition of 70+ new distribution accounts, addition of engineered and wide plank lines, simplification of pricing, formation of national retail/big box programs, securing agreements with 2 top-tier domestic distributors, new accessory and “green” marketing programs.

• Lowered operating costs over 30% by inventory reduction, eliminating non-performing products, design of regional distribution system, refinement of grading standards, reduction in prefinishing costs, directed purchasing based on forecasts, improved costing method, and Lean implementation.

• Turnaround of underperforming Customer Service department through training and personnel improvement, forming partnership with inside/outside sales, dedicated logistics program, guaranteed shipments and deliveries, upgrade of all printed material, creation of new website, database construction, rollout of new merchandising system and expanded/simplified sample sets.

• Complete revitalization of Marketing Department, including a new director, to enhance Aacer’s visibility and strength of brand through the development of many new efforts. Created all new promotional catalogue and brochure, pricing lists, company newsletter, promotional and educational videos, client rebate programs, and new International and Commercial materials.

• Other improvements include the development of a customized private label program, weekly personalized communication with all accounts, expansive competitive analysis to solidify Aacer’s positioning, rewrite of warranty to include radiant heat and concrete installation, creation of new profit-sharing program to emphasize profitability, and rollout of a new commercial bidding process.

WILLIAM G. “Woody” PHELPS Page 2

CARLISLE WIDE PLANK FLOORING, Stoddard, NH 2001–2007

National Sales Manager

• Hired by the owners to expand and professionally develop an inside sales staff capable of maximizing sales, improving levels of customer service, growth of repeat and referral business, and expansion of marketing opportunities nationally and internationally. During my tenure, Carlisle had become the prominent brand and largest national supplier of wide plank flooring.

• Implemented an aggressive growth strategy resulting in sales revenue increase from $9 Million to $52 Million in six years. Reduced cost of discounting 50% while increasing profitability in all categories. Grew sales staff 300% while increasing sales, margins, and close ratio by salesperson.

• Worked with management team to develop plans and budgets for all marketing, manufacturing, operations, and sales related programs. Complete responsibility for hiring, training, sales support operations. Developed a new training initiative that emphasized on-going improvement for employees, and increased expertise for specifiers, customers, installers and end-users.

• Implemented a regionalization of sales teams, trained new managers for each region. Responsibility for all aspects of opening of two regional showrooms and sales offices. These showrooms produced nearly 40% of company wide sales volume within 2 years.

• Other accomplishments include: Guiding Marketing Manager to develop tracking system for trade show, website and print leads; improved sales reporting structure and quarterly bonus program; formalized training process for all staff; developed professional education programs for sales and support; standardization of communications and service levels for clients; worked with Manufacturing Director to systematize the specification and ordering process.

DANIEL WEBSTER COLLEGE, Portsmouth, NH 1999–2001

Director, Project Manager

• Developed a new non-traditional satellite college campus with 1st year net profit of 300K, 2nd year over 500K, supervision of all instructors and staff. Project Manager for all phases of construction.

• Created technology major, distance education classes, corporate training, online MBA program.

THE GRANITE TRADING COMPANY, Greenland, NH 1996–1999

President

• Started an import company for wholesale, commercial and retail of building stone, profitable sales of $2.5M in 2 years. Developed over twenty international suppliers in six foreign countries, opened 80 accounts in northeastern United States and Canada, utilized independent commission sales staff.

GOLF AND SKI WAREHOUSE, INC., West Lebanon, NH 1992–1996

Principal, Project Manager, General Manager

• Developed specialty concept store to a $3.5M, captured 40% market share in two years. Recognized as “Top 100 Golf Shops in America”. Managed operation, Project Manager for entire project.

LECHMERE, INC., Woburn, MA 1991–1992

General Manager

• Directed 350 employee/$80M retailer, including 75 commission salespeople. Implemented a national 26 store rebranding, developed sales training for commission and non sales associates.

THE SKI MARKET LTD., INC., Boston, MA 1984–1991

Store Manager, General Manager

• Increased sales 121%, profit margins 26%, implemented operational efficiencies to reduce payroll costs and inventory. Developed training, recruitment, bonus and customer loyalty programs.

EDUCATION

Bachelor of Arts in Economics/Sociology/Environmental Studies

St. Lawrence University, Canton, NY

Graduate courses in accounting, finance, marketing and management.

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