Experienced and Creative Marketing Specialist

AMY E. FERGUSON

QUALIFICATIONS

Proactive approach to the complexities of a fast paced deadline driven environment. Effective & clear communicator; savvy & diplomatic problem solver. Solution oriented & goal driven. Sharp organizational skills with commitment to exemplary client service.

WORK EXPERIENCE

June 2006 – Present A&E Television Networks

Advertising Sales Marketing & Promotions Specialist

? Implement successful marketing strategies through positive relationships with Advertising Execs, Creative Designers, and Sales Management.

? Responsible for managing projects that include trade advertising, website revisions, sales collateral, imagery and video clips, and Upfront materials.

? Coordinate and manage promotional events such as the 2007 Upfront event at Cipriani and other client events and trips throughout the year.

? Worked with Ad Sales Research team and Creative designers to create the 2007 BIO Channel sales presentation deck

? Partner with sales team, clients & vendors, site production & development, and other marketing teams to optimize campaign performance based on client goals.

? Update sixteen budget lines for Ad Sales Marketing by performing monthly accruals and organizing invoices to send to Accounts payable

? Train sales team assistants.

January 2005 – June 2006 A&E Television Networks

Specialist, Traffic Services

? Provided support for the A&E Traffic manager and acted as back-up when she was out or unavailable while consistently serving as a liaison between the rest of the staff and the manager.

? Supported staff of log-builders and copy assistants, by assisting and mentoring them to ensure log deadline was being met.

? Investigated late arriving programming and shows that were produced short to allow extra commercial time to secure bonus revenue for the network.

? Used Gabriel, cleared rejected commercial units for five different sales teams to generate more revenue

? Monitored all program changes and special requests from Ad Sales and clients

February 2003-December 2004 A&E Television Networks

Coordinator, Traffic Services

? Was responsible for building day of air logs for The History Channel.

? Daily activities included manipulating and moving commercial units through out the log, building two logs a week, and creating episode formats in Gabriel.

? Additional responsibilities included downloading the log in Gabriel and checking all important aspects to a day of air, such as billboards, timings of shows, brand-bridges, Home Video, bumpers, and opens, as well as credits in each show

March 2001- February 2003 A&E Television Networks

Assistant, Traffic Services

? Maintained copy on over 100 different accounts for The History Channel

? Worked closely with and provided service for Ad Sales and the ad agencies to obtain and verify commercial instructions and material for air.

? Scheduled the THC Episodes as well as created and revised show formats to represent correctly updated amount of national time for each show.

EDUCATION

May 2000 Graduation Fordham University, Bronx, NY

B.A. in Communications and Media

? Specialization in film theory and television studies

SKILLS

Proficient in Microsoft Word, Excel, PowerPoint, Gabriel, Computon, WINMLS, Custom Show, PPL, Panda, TM Interface, Outlook, and Maximizer.

ORGANIZATIONS

? Member, Fordham University’s Emerging Leaders

? Volunteer for 2004 Presidential Campaign (2004)

? Film Fan Club, Adult Studies Course (2005)

? Former Intern for Late Night With Conan O’Brian (2000)

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