Lead Generation Specialist

David E. Crowley

**** ********** ******* #**** ♦Atlanta, GA 30339

770-***-**** ♦*****.********@*****.***

Experienced Sales and Marketing professional with demonstrated

ability in business development, new client acquisition and sales cycle management

Professional Experience

Paramount Business Consulting, Inc., Atlanta, GA (October 2008 - Present)

Client Account Executive

Initiate market penetration plans, developing strategic territory and account plans, implement marketing plans to create new prospect accounts. Manager full cycle sales process for new business client opportunities, including but not limited to initial discovery calls, responding to RFI’s and RFP’s, developing and delivering product demonstrations, creating custom proposals and handling post sale fulfillment requirements.

Initiate and augment client specific marketing plans.

Analyze marketing date to determine ideal target markets for clients.

Develop strategic business partners in an effort to penetrate new markets.

Communicate client value propositions to existing customer bases and new prospects.

Manage the sales cycle from developing new leads, presentations, proposals and deal close.

SkyBridge Global, Inc., Marietta, GA (February 2008 – October 2008)

Business Development Manager

Develop new license and services opportunities with clients. Focused on the Oracle E-business practice with an emphasis on mid market customers. This process included working with new and existing partners, scoping and comprehending goals of projects, and managing the proposal process for private sector and government prospects.

Identified new Oracle E-business suite opportunities in government and private sector prospects.

Increased sales pipeline by identifying a potential $2.6 million in software and services revenue.

• Initiate incremental staffing engagements with existing accounts.

Communicate changes in product and services offerings to clients and prospects.

Assist in scoping projects and allocating resources to meet project requirements.

TIBCO Software Inc., Atlanta, GA (August 2004 – February 2008)

Business Development and Inside Sales – Southern Region

Initiated and developed sales opportunities with new prospects and installed customer accounts. Served as the primary point of contact for mid market regional accounts. Managed communications with clients on topics as varied as marketing to support and maintenance contract issues.

• Exceeded 100% of opportunity and revenue quotas

• Developed opportunities generating $1.1 million in revenues annually.

• Created a $9 million rolling pipeline of regional opportunities.

• Support regional customers to ensure $2.5 million in annual maintenance revenue retention

• Coordinated corporate, regional, and local marketing activities within the territory

• Focused on key regional verticals including Healthcare, Telecommunications, and Logistics

Ross Systems, Inc., Atlanta, GA (January 2002 – July 2004)

Business Development Consultant – Food and Beverage Industry

Developed territory assignments in the Food and Beverage Industry for all North America via cold calling, attending trade shows, and other direct marketing activities for sales in the ERP for process industry.

• Generated $1.2 million of ERP sales leads in a month.

• Successfully met 100% of quota during entire tenure (24+ months)

• Sold $1.4 million worth of software by Q3 of 2003 Fiscal Year

• Qualified for President’s Club by Q2 of 2003, closing 6 additional deals in Food and Beverage

Enterprise Development Services, Inc., Atlanta, GA (August 1998 – January 2002)

Marketing Projects Manager and Project Team Coordinator

(August 1998 – January 2002)

Managed account relationships and the internal project teams that executed the projects. This included coordinating with large teams within our clients to manage project execution to support other ongoing initiatives. Used focused account, vertical and territory targeting to leverage additional client efforts and maximize their results.

• Supervised the execution of client’s sales and marketing projects.

• Managed account relationships with existing client contacts.

• Developed and continued sales efforts within named accounts.

• Managed a group of sales and marketing analysts, directed their development.

• Accounted for analysts teams profitable use, and allocation of individuals as company resources.

Training

SPIN Selling, Solution Selling, SalesBuilders, AfterBurner Strategy Workshops, Infomentis, Sandler Sales Training

Education

Bachelor of Arts in Psychology,

The University of Georgia, Athens, GA

1997

References Available Upon Request

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