Business Executive

Pete Estes

OBJECTIVE

Business/Marketing executive position that will contribute to enterprise goals

EDUCATION

Valdosta State University Valdosta, GA

Bachelor of Business Administration, Marketing December 2011

RELEVANT WORK EXPERIENCE

Impact, Abercrombie and Fitch, Alpharetta, GA 2006-Present

• Designs and builds promotional displays to market new and sale items

• Updates the inventory database to include data analysis

• Assists customers with merchandise selections and recommend additional sale items

Marketing/Sales Skills

• Developed a marketing plan for a family theme restaurant including determining the projected total cost of ownership (TCO), projected revenue, and risk assessment

o Researched customer demographics through a SWOT Analysis

o Developed an enterprise logo for a business and designed promotional programs

Including: a billboard, key chains, and a company Facebook page

Management Administration

• Responsible for on boarding of new employees to include; training and supervision

• Developed an inventory stock room layout increasing efficiency for associates pulling merchandise and reducing replenish time

• Proficient in utilizing Microsoft Excel, PowerPoint

• Efficient in computer related issues problem solving

RELATED MARKETING CLASS PROJECTS

MKTG 4900 Strategic Planning; Marketing Plan Project: Construct a marketing plan for a local business incorporating: situational analysis, external environment, current marketing efforts, SWOT analysis, desired outcomes, marketing strategy, marketing mix, and financials.

[http://dl.dropbox.com/u/49050632/MKTG%204900%20Strategic%20Planning%20Marketing%20Project.docx]

MKTG 4770 eCommerce; Create a business relating to eCommerce and develop a strategic marketing plan detailing both information about the market and suggestions for executing the best overall plan. [http://dl.dropbox.com/u/49050632/MKTG%204770%20eCommerce%20Strategic%20Marketing%20Plan.docx]

MKTG 3650 Marketing Research; Marketing Research Project: Choose a business that would be new to the Valdosta, Georgia area and complete a small-scale research project to determine how viable it would be in this area. [http://dl.dropbox.com/u/49050632/MKTG%203650%20Marketing%20Research%20Project.docx]

References:

Ellen W. Foltz, Microsoft, Managing Director, Process Manufacturing. ******@*********.***

Timothy Reisenwitz, Valdosta State University, Associate Professor of Marketing ********@********.***

Steven Cohen, Chic-Fil-A, Director of Operations. ***********@*****.***

Additional Activities: Marathons and Triathlons.

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