Sales Manager
Resume:
CHRISTOPHER P. WESLEY
West Chester, Ohio 45069
*******@*****.**.***
Professional Summary:
A results-oriented executive sales leader, with expertise in directing sales, marketing, and technical/support across broad industries, markets, and accounts. Specific management experience encompasses:
Strategic Planning Competitive Analysis Sales Cycle Management
New Business Acquisition Profit and Loss Analysis Business Process Redesign
Training and Development Personnel Administration Purchasing
Forecasting/Budgeting Business/Marketing Plans Team Building
Relationship Cultivation Client Communications Territory Management
Professional Experience:
Atlas Machine & Supply, Louisville, KY 2003-2010
Vice President Sales and Marketing, 2006-2010
Member of the Leadership Team with full P&L responsibility for all sales, marketing, and business development programs. Directly recruited, coached and managed 3 Divisional Managers, outside and inside sales teams, and support staff. Challenged to reorganize sales and marketing efforts to focus on cross selling through divisions to accelerate revenue growth and improve market position.
• Under my leadership the company revenue grew 30% and set records for sales and margin in 2007 and 2008.
• Introduced a performance-based incentive and sharing program that provided the sales team with cross divisional leads, contacts, and resources that led to improved communication and revenue.
• Created and implemented a Leadership Mentoring Program to help identify and develop future leaders in the organization.
• Developed and executed a new customer acquisition program to increase revenue and leverage new markets that led to acquiring a new top 25 customer and a record number of new customers in 2008 and again in 2009.
• Led a team based initiative to enhance the corporate website in a successful effort to drive customer requests via the internet.
• Received distributor awards year after year from distribution partners including 5 consecutive years from Gardner Denver, which was the first time that happened in the 50 year relationship.
Director of Sales/Operations Industrial Products Division, 2004-2006
Directed the Industrial Products Division with full responsibility for all sales, service and engineering operations. Challenged to optimize organizations effectiveness and improve communications among service and sales.
• Launched a turnkey construction and engineering service program that added a new revenue stream.
• Designed marketing collateral to provide service technicians the ability to sell products and services to customers during maintenance calls.
• Streamlined the warranty administration process to one point of contact that resulted in the immediate increase of timely warranty reimbursements from vendors.
Ohio Sales Manager Industrial Products Division, 2003-2004
Led and managed the outside sales team in Ohio. Challenged to redefine roles and create focus, direction, and improved performance.
• Developed and executed a strategic marketing plan that resulted in doubling Ohio sales and surpassing the rest of the division for the first time in company history.
• Created and distributed The Atlas Advisor Newsletter as a tool to keep customers informed of new product offerings, industry trends, and special offers.
Enerfab Inc, Cincinnati, OH 1994-2003
General Manager Tank Head Division, 2001- 2003
Given full P&L responsibility for an $18 million manufacturing division. Defined product mix, developed pricing structures, designed innovative advertising and marketing communications, and coordinated purchasing, inventory control, and quality assurance.
• Member of the strategic planning committee responsible for constructing and implementing a five-year plan aimed at increasing company revenue by 100%.
• Designed a Company Web-Site that provided customers product quotes and technical information.
• Developed and executed an electronic marketing campaign that resulted in increased customer outreach and saved the organization $50,000 annually.
National Sales Manager $15 Million Tank Head Division, 1998-2001
• Established and executed strategic marketing initiatives resulting in a gross profit increase of 24%.
• Negotiated the largest sales contract for the Tank Head Division.
• Created and implemented the first customer satisfaction measures for the Tank Head Division.
• Active team member for the Corporate Acquisition of a major competitor.
Assistant Sales Manager Tank Head Division, 1996-1998
• Managed the company’s leading sales team in gross profit and new customers.
• Traveled with field sales representatives for client visits, marketing presentations and national trade shows.
• Negotiated and approved outside vendor contracts for all raw materials and supplies for the division.
Sales Representative Tank Head Division, 1994-1996
• Designed and developed electronic sales quotation program that resulted in timely and accurate quotations, and increased quotation conversion to closed orders.
• Launched and implemented training program for new sales representatives.
• Designed sales brochures and direct mail items.
• Identified and improved operating inefficiency that resulted in improved deliveries and quality.
Lancaster Scouts Professional Baseball Club, Lancaster, OH 1994
Professional Baseball Pitcher, 1994
• Led team to the Southern Division Championship through on the field performance and leadership.
• Set league record for consecutive scoreless innings with 35.
Education:
University of Cincinnati
Executive Management Program - 1998
University of Dayton
Bachelor of Arts: English, Minor, Marketing - 1994
Bachelor of Arts, Communication – 1993
• University of Dayton Pitcher of the Year - 1994
• Captain University of Dayton baseball team - 1994
Computer Skills:
• Microsoft Office/Excel/Word/Power Point
• Adobe InDesign/Illustrator/Photoshop/Premiere Pro
• ACT!, salesforce.com, and other CRM’s
Professional Training and Affiliations:
• Completed Dale Carnegie Sales Course.
• Impact Sales Certified
• Impact Sales Management Certified
• Industrial Compressor Distributor Association
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