Motivated, Experienced Sales and Marketing Professional, MBA
Resume:
AMY S. WHARTON
Spring, TX 77386 **********@*********.***
SUMMARY
Accomplished senior marketing manager with over 14 years of sales and marketing experience and MBA education. Successful sales representative skilled in all aspects of sales including new customer prospecting and acquisitions, existing customer account management and contract renewal. Highly effective in consultative sales of complex products, features and benefits to decision makers and influencers across all organizational levels. Strong background in marketing management provides a big-picture view and the ability to identify with business planners and decision makers.
Experience
Direct Energy, Houston, TX 8/09 to 3/10
Business Development Manager – Large Commercial and Industrial
Responsible for identifying and developing strategic relationships with new prospects in the Large Commercial and Industrial segment in Texas. Certified to sell Power Portfolio product suite.
Developed and implemented sales strategies for large commercial and industrial customer segment
Sold multiple product options and complex structures to larger customers with specific energy needs
Developed new relationships with prospects not currently wiith Direct Energy
Created database of new prospects with information regarding decision makers, contract expiration, rates and product structures enabling appropriate contact and bid opportunities
Initiated relationships with over 30 new large commercial and industrial prospects representing 750,000+ annual MWh in opportunity
Won bids for contracts ranging from 30,000 to 80,000 annual MWh
Reliant Energy, Houston, TX 5/04 to 8/09
Energy Marketing Manager – Commercial & Industrial Marketing
Responsible for developing and managing strategic relationships with over 100 contracted accounts, as well as identifying, developing and retaining new business relationships.
Developed and implement marketing and sales strategies for business customer segment
Establish and maintain on-going relationships with key decision makers and influencers to understand decision making processes, influence product selection and enhance satisfaction with Reliant as the key energy provider
Ensured customers and prospects understood all product options and features, providing guidance on what products work best for their businesses’
Achieved over 80% renewal rate for contracted customers
Exceeded new customer acquisition goal for 2008
Sales margins consistently above plan, averaging more than 25% above unit margin goals
Targeted for advancement into sales management role
Marketing Manager – Retention & Loyalty
Responsible for development and execution of new retention and loyalty programs for small business customers, as well as all targeted customer communications.
Program resulted in significantly reduced attrition and helped achieve segment growth for the first time
Provided leadership and skill development to direct reports, ensuring the ability to execute programs according to company requirements and marketing best practices
Directed development and execution of elements related to Preferred Small Business program including special phone number, welcome package, "save" program, service recovery program, quarterly newsletter, appreciation campaign, maintenance reminders, partner offers and sweepstakes
Developed quarterly newsletter and ad-hoc communications to business customers
Led creative development and execution of multiple sweepstakes, resulting in 10%+ response rates
Leveraged existing marketing communications to target prospects for small business, resulting in incremental revenue
Oversight of publication of 2 quarterly B2B magazines with distribution to over 100,000 small business customers in Houston and DFW markets
Directed On-line marketing in developing content and tools available to Reliant.com business visitors
Citigroup, Houston, TX 8/02 - 5/04
Marketing Manager
Responsible for account acquisition and existing customer marketing programs for six consumer and two small business credit card portfolios, representing over 6 million total customers and annual budget of $30 million.
Developed and managed existing customer marketing plans, including retention programs and card activation programs for consumer portfolios
Developed and executed acquisitions plans for consumer and commercial portfolios, including channel plans and yield forecasts
Managed direct mail, internet and telemarketing channels for optimal impact
Managed advertising agencies and creative direction for all new acquisition programs
Developed new card products and test plans
Phillip Townsend Associates, Houston, TX 2001 – 2002
Marketing Manager
Directed strategic and tactical communication to support company direction through press releases, corporate newsletters, direct mail and web content management
Acted as key liaison between press contacts and industry experts to secure interviews
Managed cross-functional team and provided leadership in executing marketing programs
Facilitated relationship marketing through planning and executing client networking events
The Associates First Capital Corporation, Houston, TX 2000 – 2001
Project Manager, Marketing
Managed creative direction for account acquisition and retention programs for 2 consumer credit card portfolios
Evaluated proposals for acquisition and retention programs and new product offerings
Achieved 4%+ response rates on direct mail test programs
Operated programs with responsibility to a $6 million annual budget
Chemical Market Resources, Inc., Houston, TX 1999 – 2000
Marketing Specialist
Created and executed marketing programs and press releases for new products and services
Developed and executed mass marketing campaigns for newly published market studies
Managed sales/marketing database used for contact management and direct mail programs for existing customer base
Assisted in planning and design of web site and Internet marketing programs
EDUCATION
Master of Business Administration, May 2000
University of Houston
Bachelor of Business Administration, December 1996
Angelo State University
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