Financial services vp

VELMA HORN-CANTRELL

**** *****-***** ****** • Oakland, CA 94605

510-***-**** • **********@***.***

ACCOMPLISHED FINANCIAL SERVICES VP WITH EXCEPTIONAL RECORD OF JUMPSTARTING EMERGING MARKETS

Versatile professional with more than 17 years of experience within Project and Business Development management through strategic growth planning.

Noteworthy achievements include regional oversight of $500K+ budgets and coordination of $300K+ events. Skilled at leveraging broad expertise in Financial industry and extensive contacts to catalyze business development within low- to moderate-income communities and produce 300% revenue increases. Talent for cultivating ongoing relationships with governmental, community group, non-profit organization, Real Estate Broker, small business, and trade association representatives, while engaging multiple departments to streamline business implementations.

CORE COMPETENCIES INCLUDE

• Strategic Growth Management/Planning

• Business Marketing/Development

• Communications & Presentations

• Documentation & Analyses

• Team Leadership & Training

• Cultivating Long-Term Relationships

• Risk Assessment & Recommendations

• Account Management & Contact Negotiations

• Six Sigma Green Belt (ADG June 2008)

PROFESSIONAL EXPERIENCE

WELLS FARGO HOME MORTGAGE, Oakland, CA 2005 to Present

Assistant Vice-President, Regional Emerging Markets Manager

Encourage strategic growth for nine Emerging Market Home Mortgage branches and coordinate with other divisions to ensure profitability via business development, retail bank branches and openings, local initiatives, and marketing campaigns for Northern California. Write key materials and mentor, train, and certify 60+ employees in product delivery, presentations, business development, and retention. Attend senior leadership meetings and present data on effectiveness of service integrations. Cultivate relationships with for- and non-profits as well as faith-based organizations. Project manage financial services and economic outreach programs that integrate housing and small business.

NOTABLE ACCOMPLISHMENTS

• Assisted Emerging Markets Credit Policy to evaluate regional marketing opportunities and proposed marketing campaigns targeting cluster growth via low- to moderate-income consumers.

• Directed outreach to emerging markets, including Hispanic, African American, and Asian, communities through events like Wealth for Women in Bay Area; partnered with non-profit sponsor as Project Lead to introduce goals and business opportunities, and provided marketing materials like media outreach, print, flyers, and radio station appearances.

• Led opening of two branches and project managed additional sites for Home Mortgage and Banking divisions; conducted pro forma analysis to research optimal placement of branches.

• Managed $500K+ budget for mortgage-based corporate events, produced $300K event under budget, and coordinated 20 events per year, rather than typical 2, including recent Automatic Millionaire Home Owner conference with 3K attendees and various outreaches through Real Estate Association and community groups.

• Achieved 120% goals for closed loans in FY2008 through dedication to company values.

CEDAR FINANCIAL WHOLESALE, Pleasanton, CA 2004 to 2005

Vice-President, Wholesale Lending Regional Manager

Recruited, trained, and managed Wholesale Executives on marketing development, products, and services for Wholesale Lending division of specialized Alt-A and Sub-Prime mortgage firm servicing California and Midwest. Wrote training materials and presentations, and acted as Liaison between Correspondence Lenders and management for potential warehouse lending and line-of-credit resources to assist with enhancing company’s portfolio mix. Pre-underwrote loans prior to Underwriter submission for risk management, and managed lost litigation with Mortgage Brokers in order to reestablish relationships.

NOTABLE ACCOMPLISHMENTS

• Increased house accounts by 115% through expert relationship building and delegation.

FIRST NATIONWIDE MORTGAGE / CITIGROUP, N.A., San Francisco, CA 2000 to 2003

Vice-President, Community Lending Regional Manager (2001 to 2003)

Community Reinvestment Specialist, Wholesale Account Manager (2000 to 2001)

Developed strategic growth opportunities for low- to moderate-income communities via banking assessment within mortgage business. Ensured Community Mortgage Officers in California, Nevada, Illinois, and Washington, D.C., metropolitan areas adhered to legislative and regulatory issues, including Fair Housing Laws, mortgage discrimination, and Community Reinvestment Act. Trained 70+ Financial Center staff members on quarterly homebuyer’s seminars, referrals, products, and services. Serve as key contact for legislators, regulators, community advocates, and organizations.

NOTABLE ACCOMPLISHMENTS

• Wrote National Mortgage Lending and National Non-Profit Mortgage Lending “How To” manuals, as well as other specialized training materials for companywide distribution.

• Increased loan closures by 200% and revenues by 300% by leveraging industry relationships to produce loan production lift.

• Partnered with community development housing and managed foundation money, while assisting non-profits with AHP and federal home loan grant writing; wrote 12 grants per year.

• Increased CRA business by 125% by designing and implementing marketing strategies.

EDUCATION & TRAINING

UNIVERSITY OF PHOENIX, Phoenix, AZ

Master of Business Administration and Management (ADG September 2008)

Bachelor of Science in Business Administration, Marketing Certificate

VILLANOVA UNIVERSITY, Tampa, FL

Six Sigma Green Belt Certification, Financial Services (ADG June 2008)

LANEY COLLEGE, Oakland, CA

Associate in Arts, Media Communications/Television Broadcasting

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