Sales Management

Frida Espinal

*** **** ***** ***** **** * Rochester, NY. 14623 585-***-**** ********@*****.***

Core Competencies

- Entrepreneurial spirit •Strategic, critical, conceptual and forward thinking •Ability to manage multiple projects concurrently •Problem Solving and breakthrough thinking •Time management and organization •Ability to effectively communicate at all levels of the organization •Team player and leader •Strong relationship management and collaboration skills •Independently motivated •Interpersonal awareness •Consumer analytics •Trend Analysis.

- Languages: Spanish (native), English (Advance), and French (basic).

- MS Office: MS Word, MS Excel, MS PowerPoint, MS Project, MS Visio, MS Outlook, and & MS Access

- Adobe Acrobat •Intuit Point of Sales •Oracle

Education

Rochester Institute of Technology – Rochester, NY.

- MS Manufacturing Leadership Expected August ‘12

- MS Service Leadership & Innovation August ‘11

- Project Management Advance Certificate August ‘11

Pontificia Universidad Madre y Maestra – Dom. Rep.

- Logistics Management Certificate December ‘10

Instituto Tecnológico de Santo Domingo – Dom. Rep.

- Major: Business Administration – Minor: Marketing October ‘09

Tompkins Cortland Community College – Dryden, NY. August ‘09

- Associates degree: International Business.

Relevant Courses

- Project Management and Data Analysis

- Global Facilities Planning

- Customer Relationship Management

- Operations Management

- Quality Management

- Service Management

- Supply Chain Management

- Service Performance Metrics

Professional Experience

Clerical Assistant – Rochester Institute of Technology Telefund, March ’12 - Present

- Generate reports and process daily gifts, and pledge acknowledgement documentation to RIT donors.

- Maintain the integrity of department databases through biographic research, follow-up and record management.

Trade Marketing Analyst - Distribuidora Corripio, CPG Distributor - June ‘10 to - August ‘10

- Prepared, executed, and followed up monthly and annual plans for three to five beverage brands working with cross functional teams working on sales forecast, promotional activities, sales support materials, and new product activities. Managed budgets of US$75K - US$400K used for trade marketing initiatives for PepsiCo and Campbell’s Soup Company (CSC) products.

- Linked sales department with the objectives of trade and marketing using effective verbal, written and visual communication. Created incentives and motivational programs for a 100 employee’s workforce, increasing sales by 10-25 percent. Also a critical link between logistics and inventory, and sales force.

- Communicated to senior management and international partners of status report related to projects, annual plans, goals progress, and budget expenditures. Communicated effectively with external vendors and inside staff to accomplish buy-in and completion of deadlines.

Trade Marketing and Marketing Assistant - Distribuidora Corripio, CPG Distributor - December ‘09 - June ‘10

- Collaborated with the preparation and execution of monthly and annual reports of marketing strategies and initiatives for five brands from Campbell’s Soup Company (CSC) and PepsiCo.

- Analyzed, processed, and followed up promotions, media plans and advertising campaigns. Monitored trends and competition initiatives that indicated the need for more push/pull actions. Maintained advertisements files for five brands

- Coordinated product and press releases, conferences, and other events for up to 200 people.

- Created a process to track progress of purchase orders and completion of purchases required for trade and marketing initiatives. Improved completions by 20 percent.

International Business and Sales Assistant - Hogareña Home Furniture, August ‘08 - May ‘09

- Collaborated and monitored import process; imports quotes, purchase orders and merchandise receipt. Contributed to inventory status and improvements of low-sales volume products at point of sales.

- Ensured a smooth communication among partners and senior management and assisted with logistics for shipping and receiving of products.

- Assisted with marketing plans and objectives accomplishment. Planned demand per quarter, prepared sales reports and monitored goals with sales force and senior management. Monitored sales force of 10 clerks.

Recommendations and other experience upon request.

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