BELINDA N. PHAM
**** ********* **** • Plano, TX *5025 • 214-***-**** • *******.****@*****.***
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MARKETING DIRECTOR
Dynamic, results-driven marketing professional with a solid career distinguished by accelerated advancement, awards, and goal surpassing performance. Adept at building strategic relationships with national and international accounts, increasing revenue, and maximizing profitability. Proficient in Microsoft Word, Excel, Access, and PowerPoint. Fluent in Vietnamese. Areas of strength:
• Marketing & Advertising
• Public Speaking/Presentations
• Solutions Building/Problem Solving • Staff Training & Development
• Business Communications
• Leadership/Mentoring • B2B/B2C Sales
• Client Relations
• Strategic Planning
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PROFESSIONAL EXPERIENCE
Nguoi Viet Dallas/Fort Worth News • Garland, TX Feb 2007 to Present
Marketing and Sales Director
Accelerate revenue growth, cultivate business relationships, and grow account base through cold calling, negotiating, high impact sales presentations, and effective closing techniques. Oversee proof of advertisement, design and layout, quality assurance, and performance tracking.
Delivered sales increases from previous year by generating accounts through Advertising Agencies with national and international companies including Mazda, AT&T, Western Union, Bet Phoenix, Harrah’s Entertainment Casino, Martell Cognac, State Farm, APPI National Medicare Multi-Media & Education Campaign, Gilead Sciences, and Amerigroup.
Improved revenue by implementing sales incentive programs including offering free ads to first time advertisers and web advertising.
Enhanced the look of the newspaper by playing an integral role in redesigning the entire layout.
Girl Scouts of Texas Council • Dallas, TX Oct 2001 to Dec 2007
Membership Development Director
Directed sales and development of membership opportunities for girls and adults in assigned geographical territories. Developed and implemented marketing strategies, increased program visibility, and coordinated recruiting campaigns in schools, churches, recreation centers, and volunteer fairs. Recruited, managed, and trained volunteers, screened and interviewed potential candidates, and made hiring decisions.
Honored with “Appreciation Award ” for delivering outstanding services to the Girl Scout Program for 3 years.
Recognized for recruiting 1,500+ girls/adults and 300+ volunteers annually.
Developed the Girl Scouts Asian Advisory Committee comprised of 12 active members.
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PREVIOUS EMPLOYMENT
Underwriter Assistant / Sales Associate, State Farm Insurance Company, Dallas, TX (Nov 1999 to Jul 2001)
Caseworker / Employment Specialist, Catholic Social Services, Columbus, OH (May 1995 to Aug 1999)
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EDUCATION
Associates Degree in Business
University of Louisiana at Lafayette, Lafayette, LA