Manager Marketing

JOHN SMITH BEESON **** Cumberland Ave. | San Leandro, CA | 94579

925-***-**** | ********@*****.***

QUALIFICATIONS Creative concept, marketing, packaging, social and banding guru; experienced brand champion, art director, packaging engineer, communicator and leader. I have good ideas. I listen intently and then I act. I code-shift well, and I can be positively persuasive. I enjoy an impressive track record of inspiring and collaborating with creative teams to deliver uniquely inventive, statistically targeted work. Adept at researching and interpreting content, design, messaging, style, influences, and market trends including assessing social media efforts and major players/competition. Extensive experience in consumer goods and lifestyle-brand marketing. Contemporary art freak. I relish a challenge.

EDUCATION MA English: Rhetorical Theory (Marketing is the twisted offspring of rhetoric. Rhetoric IS creative and persuasive communication.); BYU, Provo, Utah

BA Humanities. Women’s Studies Minor; BYU, Provo, Utah

PROFESSIONAL EXPERIENCE Director of Creative Marketing and Category Management, Isagenix International, LLC. Chandler, AZ. Dec. 2010 current. Considered the “Brand czar.” Charged to create, re-create and promote the Isagenix brand on every front. Oversee the visual design and content messaging for all communication channels including social media, print, web, video, mobile, marketing collateral, training materials, events, packaging and internal communications. Partnered with owners to orchestrate multi-piece rebranding effort, including social, web, catalog, packaging, corporate identity etc. Currently manage social media strategy development and implementation to reach existing and new customers through new media outlets. Expertise involves online communications, community management, creating social marketing campaigns, developing social media training and managing integration of social media tools.

Freelance Branding Project. Independence Energy Alliance. May 2011. Created entire brand for Direct Sales Company in Pennsylvania. Wrote the website http://www.independencealliance.com/index.asp in entirely, including overall brand messaging and video scripting.

Convention Consultant, Viridian Energy. Norwalk, CT. Sept. 2010 Dec. 2010. Orchestrated first annual convention for Viridian, including theme and set design, brand messaging, speech writing, vendor relations and much more.

VP of Marketing, Iacono Productions. Cincinnati, Ohio. May 2010 Sept. 2010. Content manager for all Iacono communications (social media, PR, web, print, etc.). Script, speech, and storyboard writer for various clients, including the DSA annual conference, Silpada, Longaberger, Jafra, and more. Managed social media strategy development to support consensus building, behavior change and community movement through new media outlets. Integrated new technologies with existing marketing and communications planning. Developed social media use guidelines and policies.

Sr. Director, Creative Services and Marketing, Shaklee Corp. Pleasanton, CA. May 2007 May 2010. Direct supervisor of all graphic designers, writers, editors, the video team and project management team. Instrumental in revamping (improving) the packaging and look-and-feel of overall corporate brand and four product brands (packaging engineer and collateral for Vivix and new skincare line in collaboration with Turner Duckworth). Created new packaging for entire natural non-toxic cleaning line, Get Clean. Wrote and created CEO’s speeches. Ran 4 conventions. Brand champion for Shaklee.

Sr. Marketing Manager, Pharmanex, Provo, UT. June 2002 May 2007. Content manager for all Pharmanex global communications (packaging, PR, web, print, launch kits, etc.). Wrote president’s speeches/presentations. Instrumental in BioPhotonic Scanner launch including S2 industrial design and all collateral surrounding the Scanner. Also, primary convention coordinator.

Adjunct Faculty, Brigham Young University, Provo, UT. August 1996 May 2007. Full- and part-time (taught while working) faculty position teaching upper division advanced writing courses and honors freshman English. Taught communication and critical writing and thinking to college students.

VP of Marketing and Communications, 5 & Diner Franchise Corporation, Mesa, AZ. January 2000 August 2001. Coordinated, concepted and wrote all advertising, creative, correspondence and training for 20 Diners nation-wide, as well as one popular Mexican concept (Rosa’s). Recreated all menus.

Director of Marketing and Sales, CALI, Inc., Provo, Utah. May 1999 January 2000. Coordinated all advertising, marketing and sales for English training software called ELLIS.

Account Executive/Senior Writer, Studeo, Provo, Utah. February 1999 May 1999. Wrote for and handled different advertising accounts for stellar interactive and print ad agency.

Marketer/Copywriter/Copyeditor, Nu Skin International, Provo, Utah December 1994 February 1999. Wrote magazines, brochures and collateral.

ADDITIONAL INFORMATION I bring a positive vibe to the workplace that helps everyone work more happily Teacher of the year, BYU English Adjunct, 2004-2005

I am prompt

Dropped out of Art History Master’s Program at BYU (it was way too boring shows good judgment)

Two published essays and one published short story (available) I speak, read and write French fluently

I’m passionate about art (especially contemporary and modern art) and tennis

REFERENCES AND PORTFOLIO Available upon request

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