Marketing/Advertising

ANDREA L. MORENO

**** **** ****** #** *** YORK, NY 10028 214-***-**** *************@*****.***

SUMMARY OF QUALIFICATIONS

• Well-traveled and culturally-aware graduate who has traveled extensively throughout the world, lived and studied abroad, and completed a multidisciplinary major studying advertising and exploring global issues

• Self-motivated student with experience interfacing with clients in a global context

• Language abilities include fluency in Spanish and conversational abilities in French

EDUCATION

SOUTHERN METHODIST UNIVERSITY, TEMERLIN ADVERTISING INSTITUTE Dallas, Texas

• Double Major: Advertising and Markets & Culture

• Advertising GPA: 3.5; Graduation: 2012

Markets & Culture Program Highlights

Multidisciplinary major that examines changing global economic and social practices

Courses include marketing, banking, statistics, accounting, political science and computer science

UNIVERSITY OF INNSBRUCK, Summer 2010 Innsbruck, Austria

THE HILL SCHOOL, Class of 2008 Pottstown, Pennsylvania

PROFESSIONAL EXPERIENCE

MOROCH, Intern, Fall 2011 Dallas, Texas

• Served as advertising account services intern for Midas account

- Developed workable budgets and plans and collaborated marketing strategies and actions for the client

- Analyzed material relative to client needs: media results, research data, etc.

- Attended weekly meetings with team and organized travel schedules

- Assisted with projects for other clients: Paseo, Entertainment, McDonald’s

- Assisted with marketing tactics for the Latin American division of the agency: Inspire!

MILES AHEAD INC, Intern, Summer 2011 Boulder, Colorado

• Served as marketing and social media intern

- Promoted company’s events throughout the Denver area while organizing The Rocky Mountain Bicycle Festival and US Pro Cycling Challenge

- Enhanced social media for company via Twitter and Facebook with sponsors and public by redeeming rewards and prizes and consistently updating relevant activity on websites

QUANTUM PROCESSING, Intern, 2008 – 2010 Dallas, Texas

• Translated medical documents and insurance claims from English into Spanish and vice versa

• Entrusted with updating Excel workbook of confidential, client medical information

CULTURAL AWARENESS INT’L, Intern, Spring 2009 Dallas, Texas

• Served as primary point-of-contact to assist clients in coordinating international relocations

- Honed interpersonal skills by interacting directly with clients by phone and by e-mail

- Facilitated communication between clients and their employers to ensure quality experience

• Reviewed international activity programs and created customized plans to welcome clients

- Produced “welcome” portfolios that included information on local activities and contacts

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