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Marketing Administrative Assistant

Location:
Denver, CO, 80231
Salary:
43000
Posted:
August 21, 2012

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Resume:

YINRU CHEN

720-***-**** • lq83uw@r.postjobfree.com•2320 S. Quebec Ste. #301 Denver, CO 80231

SUMMARY

MS in Marketing candidate with marketing work experience in Fortune 500 companies such as Pepsi, Panasonic and Arrow. Has international marketing and consulting work experience. Passionate about marketing and Customer Experience Management. Strong marketing research skills and statistics background.

EDUCATION

Daniels College of Business, University of Denver, Denver, CO 9/10-Present

Master of Science in Marketing GPA 3.7 out of 4.0

Relevant Courses: Marketing Research, Quantitative Methods, Correlation & Regression, Multivariate Analysis, Advanced Microeconomics, Marketing Metrics, Customer Experience Management, Digital Marketing, Buyer Behavior, Product & Service Innovation, Brand Management, Competitive Marketing Strategies, Global IMC, Advanced Marketing Strategy, Cognitive Psychology

Shanghai International Studies University, Shanghai, China 9/06-6/10

Bachelor of Arts in Japanese GPA 3.3 out of 4.0

EXPERIENCE

Marketing Analyst, Arrow Electronics, Englewood, CO 5/11-8/11

Conducted pricing analysis, reporting analysis and proposed pricing results to the board

Managed logistics database and supply chain

Recognized by director as having made great contributions to sales increase and operation efficiency

Marketing Associate, Business Genetics, Englewood, CO 11/10-4/11

PR, event planning for Denver’s first company providing entrepreneur resource and software

Organized direct & social media marketing and created relations with other entrepreneur resource providers

Established the company reputation as the best entrepreneur resource in Colorado business industry

Marketing Intern, Pepsi Beverages Company, Shanghai 6/09-8/09

Conducted marketing research analysis for consumer feedback on new flavor coke campaign

Finished company’s annual project to evaluate operation efficiency in marketing

Recognized by director as having made great contributions to the annual Global Standard Control project

Sales & Marketing Intern, Bank of China, Shanghai 12/07-3/08

Recognized as the best credit card and investment product salesman in 2008 Q1

Expanded community relationship database by setting up relationship with all local communities

Provided consulting services about personal banking, recognized by director as the Best Intern of Year 2007

PROJECT

Digital Marketing, Lil Hoot Owl iPhone & iPad App, Denver, CO 4/11-6/11

• Organized and implemented Facebook pay per click, Twitter & SEO traffic driving campaign

• Increased the sales by 200%, increased social media fan page traffic by 700%

Consultant, Daniels Consulting Firm, Denver, CO 9/10-11/10

Provided key findings to flaws in management for Greater Good Academy

Recognized by Greater Good CEO as the most important findings to save this company

First international student to be hired by Daniels Consulting Firm

OTHER

Inclusive Excellence Competition, Aurora Bank case, Second place, Apr.2011

Race & Case Internal Competition, Vail Resort case, Competitor, Jan.2011

International Business Association, Language Lab Coach, 2010-Present

QA Intern & Interpreter, Panasonic Electronics, Shanghai, Japanese, Chinese and English interpreter and translator, administrative assistant for director, created and planned quality control evaluation form, managed logistics of metal parts. Jun-Sep. 2008

Made great contributions for Steven Groves who has published the book “ROI of social media” to write a new book about Chinese social media. May.2011-Sep.2011

Fluent in Japanese, Chinese and English. Hobbies are singing, reading, traveling, F1, softball and basketball.



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