Promotree Entertainment – Marketing Director – Founder
Promotree was established in 2004 to provide promotional and marketing services to Latin Music Artists in the US and Puerto Rico markets. I have fifteen years of experience breaking acts into the market by way of traditional media (radio, press, television). Over the past couple of years I have adapted to the impact social media and digital outlets have had in the way we market our products. We have worked with artists and clients such as Enrique Iglesias, Ogilvy, Paulina Rubio, Mosaic, Juanes, Luis Fonsi, Winsin Y Yandel, Tego Calderon, Retail First and Home Depot.
2009-2006 Warner Music Latina / Atlantic Records – Label Manager
Label managers are in charge of all marketing, sales and creative strategies for albums set for release worldwide. Some of the tasks include.
• Marketing and Promotional Plans / Preparing budgets
• Creative services (album cover, graphic art, P.O.P)
• Position albums for sale / Selection of promotional singles / Signed Tego Calderon to Atlantic
2004- 2007 Promotree Entertainment
In 2004 Promotree was founded. Besides providing promotional and marketing services I signed a distribution deal with Universal Music & Video Distribution in which I was the executive producer of 10 albums.
1999-2004 Universal Music – Promotions Director
Main focus of this position was to get radio airplay by way of promotional and marketing campaigns offered to radio stations in return for support of the single.
(786) 286 – 0182