sales/management

Ashley M. Subingsubing

**** ****** ***. | Torrance, Ca 90501 | 310-***-**** | *******@***.***

Sales and Design ● Project Management ● Organizational Strategist ● Marketing Visionary

Personal Statement

Dynamic, results- sale driven strategist with a 6+year record of achievement and demonstrated success in a multimillion-dollar revenue growth while providing visionary sales leadership in a highly competitive market. Solid track record securing key clients and increasing product distribution to grow market share. Tenacious in building new business, securing customer loyalty and forging strong relationships with external business partners. Exceptional mentor and coach, combine business acumen with innate leadership abilities to recruit, build and retain top sales teams.

California Pools (march 2004-Present) - Sales and design, Project Manager

Marketing/Design Team 2005–2008

Explosive Growth Management ● Brand Management ● New Market Creation ● Sales and Marketing Management ● Brand Development ● Trade Shows ● Public Relations ● Web Site Management ● Brand Identity

As one of four members in the marketing team, created three new markets for existing product when traditional markets became saturated.

Scope: Developed aggressive growth plan to drive buyers in otherwise flooded market.

Operating results:

• Aligned sales team to attack three new markets in a 3-year cohesive growth plan begun in 2006, which resulted in 55% increase in revenue in year 1.

• 250% increase in monthly sales inquiries—without increasing budgetary needs—through unified marketing pitch, including direct mail, e-mail campaigns, trade shows, and other lead generation programs.

• Unique Web site traffic increased 57% resulting from improved design, e-mail blitzes, and hopper system implemented.

• Used monthly Web metrics reporting to track key performance indicators (lead conversion, inquiry, and sales projections, cost-per-inquiry and cost-per-sale, Web site traffic).

• Built corporate identity through branding policies reflected in collateral, media kit, trade show presence and public relations efforts.

• Aligned marketing collateral, Web site, direct mail, press releases, social media contacts, and promotional presence with corporate strategy.

• Implemented product improvements resulting from client feedback.

• Designed, built, and managed Web site to promote business content.

Sales and Project Manager 2004-Present

• Instrumental in complete turnaround of under performing sales team;set higher expectations and instituted individual team member accountability and brought more of a competitive environment to the work place, which led to 300% revenue increase over three years.

• Award winners for three consecutive years (2006-2008) of the Wayne Steimle Award (Top Sales office in company)

• et or exceeded all quotas throughout my employment with California pools

• Member of presidents club for top salesman in company

• consistently developed strong- sustainable relationships with vendors, companies, customers, and general contractors

• Sold and Managed over 100 projects with a 95% referral rate.

Recreation Assistant (City of Carson) 2000-Present

• Supervised parks (worked at Carriage Crest Park and Scott Park)

• organized and coached youth sports leagues and teams.

• organized events and youth trips.

Education

University of Houston, Houston, Tx, Bachelor of Science in Sociology 2003-2004

Los Angeles Harbor College, Los Angeles, Ca. Associates Degree 2002

University of Nevada Las Vegas, Las Vegas, Nv. Undergrad classes 2000–2001

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