MARKETING & PR PRO

Todd A. Swearingen

**** ***** ***** ******- #****

Chicago, Illinois 60614

Cell: +312-***-**** E-mail: ***********@*****.***

EDUCATION

B.A., December 1983, University of Iowa, Iowa City, Iowa

Major: Political Science

Minor: History

Exeter College, Oxford University, Oxford England, Summer 1983

Graduate Level Study Program: Economics

Northwestern University, Medill School of Journalism, “Writing for Business & Industry” Program. 1995

University of Chicago, GSB (Graduate School of Business), “Integrated Marketing” Executive Program. 1995

WORK EXPERIENCE

Head of Global Institutional Marketing & Communications, Lehman Brothers, Chicago, IL. August 2006 – September 2008.

• Responsible for all aspects of institutional marketing & communications globally for division of Lehman Brothers- Townsend Analytics.

• Drafted and implemented strategic 2007-2008 Institutional Marketing Plan and managed budgetary considerations.

• Work closely with senior executive team, product development and sales to identify key market segments and position and promote new and existing products/services across our strategic business lines.

• Oversee creation of sales collateral (brochures, sales sheets, thought leadership articles, pitch books) and provide communications support to drive sales growth, generate reverse product inquiries and increase ROMI globally.

• Manage relationship and daily contact(s) with outside PR, advertising and branding agency.

• Manage relationships with industry trade publications and responsible for all print and on-line advertising.

• Responsible for corporate-wide re-branding initiative: logo(s), sales collateral, tradeshow booth, website.

• Manage / draft all internal employee and external client communications / notices.

• Prepare internally for firm-wide employee “Town Hall” meetings.

• Proactively develop firm’s global messages and story angles to raise international profile among industry peers, buyside / sellside firms, hedge funds and prime brokerage clients.

• Provide content for and oversee management of corporate website: www.taltrade.com.

• Responsible for my company winning 2007 Inside Market Data client award: “JETS Powered by RealTick.”

• Have extensive network of contacts among the financial media.

• Devised and implemented MARCOMM matrix style management plan / approach across all business lines.

• Assist in RFP/I completion and submission process.

Marketing & Communications- Director, NYSE Euronext, 100 South Wacker, Chicago, IL. October 2004 – July 2006.

• Was responsible for all aspects of marketing communications for corporate listings business, stocks, bonds, derivatives for the NYSE and ArcaEX now NYSE Euronext Group.

• Provided sales/marketing support targeting listed corporations and institutional trading community.

• Oversaw drafting and editing of product briefs, sales collateral and quarterly newsletter- “BULL SESSION.”

• Manage day-to-day relationship with outside PR agency Sloan & Company and advertising agency- Fallon.

• Provided investor relations support (IR) around quarterly / annual earnings reports.

• Managed both internal employee and external client/prospect awareness campaign efforts.

Global Marketing - Senior Manager, Bloomberg LP, Lexington Avenue, New York.

March 2000 – October 2004.

• Responsible for marketing and communications for Bloomberg Tradebook and the Bloomberg Professional Service (Trading Services, Data Solutions, Research) across North America, Europe and Asia.

• Implemented successful strategic marketing and PR campaign the resulted in high

profile regulatory victory for my organization.

• Responsible for producing sales brochures and related collateral materials.

• Managed global and domestic product launches: FX & derivatives, research, Algorithmics®-risk metrics, electronic trading, Omgeo®.

• Coordinated Bloomberg News, television, radio and magazine coverage of relevant

Industry events designed to increase sales of the Bloomberg Professional Service.

• Devised integrated monthly sales theme program to coordinate sales, marketing, PR efforts.

• Responsible for identifying all news worthy material, writing press releases and pitching

stories to global financial press. Achieved 100% coverage placement.

• “Exchange Relations Manager” – worked closely with major financial exchanges on joint marketing/PR programs including, NYSE, Australian Stock Exchange, Hong Kong Stock Exchange.

• Managed $5 million ad budget and coordinated tradeshow participation, global ad placements.

Marketing Manager, CheckFree Investment Services, 135 South LaSalle Street, Chicago, Illinois.

March 1995 – March 2000.

• Promoted from account executive to marketing manager.

• Oversaw branding and marketing of complex portfolio management and accounting

service to buyside, sellside and wrap fee service providers.

• Wrote and edited three quarterly newsletters, case studies, online PR “success” gallery.

• Served as divisional company spokes person with media.

• Served as divisional corporate communications liaison with Atlanta based headquarters.

• Worked closely with executive, product management, product development and sales

teams to determine marketing, product launch and public relations strategies.

• Devised and managed internet banner advertising campaign that added $500,000 to company revenues.

Financial Representative, Fidelity Investments, One North Franklin, Chicago, Illinois.

October 1993 – March 1995.

• Proactively sold stocks, bonds, mutual funds, and annuities.

• Series 7 & 63 licenses.

Investment Representative, Harris Investors Direct, 111 West Monroe, Chicago, Illinois.

December 1992 – October 1993.

• Developed and implemented successful sales / marketing program directed at selling

stocks, bonds, mutual funds to high net worth private client group within the bank.

• Series 7 & 63 licenses.

Financial Consultant, Prudential Securities, 440 South LaSalle Street, Chicago, Illinois.

February 1988 – December 1992.

• Achieved “Top 20” sales award upon completion of consultant training program.

REFERENCES / MEDIA CLIPPINGS / COLLATERAL DESIGNS AVAILABLE UPON REQUEST

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