Danielle Johnson
*** ******** **. ********, ** **201 203-***-**** (cell phone) ********.********@*****.***
Objective
Recent graduate student with an MA in public relations seeks to obtain a full-time entry level position in public relations. Varied work experience includes internships with NYC based PR agencies. Available to start immediately.
PUBLIC RELATIONS EXPERIENCE
Michael Kors, New York, NY
12/10 – 5/11
PR Internship
• Administered loan requests, trafficked samples, and maintained PR sample closet
• Facilitated celebrity and VIP dressing and gifting
• Managed archive requests from magazine publications each month.
• Maintained regional and fashion magazine archives for over 20 publications
• Tracked and reported monthly, weekly, and online editorial credits.
• Assisted at Mercedes-Benz Fashion Week-NY Fall 2011
Vital PR, New York, NY
2/10 – 4/10
PR Internship
• Identified product placement opportunities for major magazine publications
• Updated media contact lists, edited press material, performed online research, tracked press coverage
• Worked with high-profile clients during promotional events through community and media outreach and distribution of promotional material
• Assisted in product display management at Fashion Week
Polly Ryerson PR, New York, NY
12/09 – 1/10
PR Internship
• Inventoried sample closet
• Tracked media coverage and updated media lists
• Prepared product requests for editors and stylists, created and filed invoices for out-going samples, and maintained invoice book
Seventh House PR, New York, NY
5/09 – 6/09
PR Internship
• Trafficked samples
• Prepared samples for consignment
• Assisted in press events
SPECIAL EVENTS
Mercedes-Benz Fashion Week-NY Fall 2011 – Sorted and distributed gifts to models and VIPs, collected pre-show press, delivered invitations to editors and VIPs, assisted with show preparations, worked front-of house ushering guests and press into the fashion show, and collected print and online media coverage of the fashion show.
Banana Republic Fall 2006 fashion show
4/24/06
Olympus Fashion Week, New York, NY
2/04/06 – 2/11/06
Dresser for Afshin Feiz, A La Disposition, Jasmine Shokrian, and Doo. Ri Fall 2006 fashion shows
PR Volunteer at Behnaz Sarafpour Fall 2006 fashion show
Olympus Fashion Week, New York, NY
10/9/05 – 10/16/05
Dresser for John Bartlett, Sass & Bide, and Alexander Herchcovitch Spring 2006 fashions shows
Volunteer for Think PR at Yeolee Spring 2006 fashion show
SALES EXPERIENCE
Bloomingdale’s, New York, NY
Sales Associate (9/10 – Present)
Zoë, Brooklyn, NY
Sales Associate (10/07 – 1/10)
Donna Morgan, New York, NY
Showroom/Sales Assistant (6/06 – 9/07)
Scarlett Showroom, New York, NY
Intern/Showroom Assistant (10/05 – 1/06)
Saks Fifth Avenue, Stamford, CT
Sales Associate (3/05 – 7/05)
EDUCATION
Iona College, New Rochelle, NY
Rice Scholarship, MA in Public Relations, May 2012
Laboratory Institute of Merchandising, New York, NY
AAS in Fashion Merchandising, May 2006
Manhattan College, Riverdale, NY
Earnest E. Stempel Award, Bachelor of Arts, May 2002
Major: Industrial/ Organizational Psychology, Minor: General Business
COMPUTER SKILLS
Microsoft Word, Excel, PowerPoint, Photoshop