Allan Gines
*******@*****.***
Home: 510-***-****
Riverside, CA 92507
Objective
To earn a valuable marketing/PR position by working for your company.
Education
University of California, Riverside, Riverside, CA
Bachelor of Arts, Sociology/Administrative Studies, March 2008
• Emphasis in Marketing.
Experience
Champion Media, Santa Monica, CA May, 2008 - Present
• Help create strong connections between PR companies.
• Help develop marketing strategies for Champion Media.
• Assist in promotional and on location film shoots. Projects include:
-Mattel’s promotion for Barbie’s 50th and Hot Wheel’s 40th Birthday Celebration.
UCR Undergraduate Recruitment, Riverside, CA Nov. 2004 - Present
• Position the campus to attract prospective students and school groups averaging sizes of 15 to 25.
• Act as a liaison for good public relations for UCR between high schools, prospective students, and student groups.
• Develop a brand image by creating visual marketing aids to attract prospective students utilizing PowerPoint and Microsoft Word.
• Help devise student targeted design plans created by the department of Creative Design Services.
• Administrative experience for assisting college counselors and recruitment representatives.
• Achieved "Tour Guide of the Quarter" recognition Fall, 2007 for outstanding performance and reliability.
• Awarded “Best Tours” amongst staff 2007-2008.
• Awarded a “Student Affairs Award” for excellence in creating a strong image of the campus Spring, 2008.
Six Flags' Waterworld, Concord, CA Sum, 2005 & Sum, 2006
• Calculate and Broadcast to park managers the daily attendance.
• In charge of managing the flow of finances in and of the park in teams of 3.
• Knowledge of operating an on line financial program created by the Six Flags Company.
• Manage the park's daily income, finances, and bank deposits in large sums of money amounting to $75K to $100K.
Macy's West, Richmond, CA Nov. 2001 - Feb. 2002
• Create and maintain a brand marketing image for the each of the products sold.
• Made direct sale contact with customers during the busy holiday season processing transactions
• Stock: Replenish inventory of shelves, racks, cases, and tables with appropriate merchandise and arrange merchandise displays to attract valued customers.
• Give an enjoyable buying experience to the customer when needing any services that was needed.
Projects in Marketing
• Created, with a team of 10, a presentation of Nike's marketing channel distribution for its product Nike+iPod.
• Analyzed the changing trends of consumer behavior towards certain products in a partnered project.
Extracurricular Activities
2005-present, Alpha Phi Omega (Community service fraternity)
• 2007-2008, Membership VP/ Vice President: Create a database to keep track of an accurate record of the active status of each of the 120+ members in the organization. Interview fellow brothers of other leadership positions in the fraternity. Oversee the activity of the current pledge class, pledge educators, and its program.
• 2006-2007, Chapter Senator: Responsible for holding and booking gatherings to accommodate a large number of members. Organize groups of members to participate in group activities.
• Service projects include aid to:
-Habitat for Humanity
-Los Angeles AIDS Walk
-Helen Evans Home for Children
Computer/Administrative Skills
• Proficient in Microsoft Word, PowerPoint, Excel, Internet Explorer, and E-mail applications with 65-70 WPM.
• Phone Etiquette: comfortable with conducting business in a professional and respectable manner.
• Organizational skills: able to organize multiple items in a very efficient and clean manner.
• Scheduling: can schedule appointments and events while working around other previous engagements.
• Public Speaking: willing, experienced, and comfortable with speaking in a largely populated area.