Sales Manager

***** – **A Ave, Edmonton, AB, T*T *W*

780-***-**** (H)

********************@*****.***

Terry O’Shaughnessy, BA Economics

Clear and Strategic Direction for Confident and Innovative Sales

Acknowledgements set an early pace:

‘First to Spot Opportunity’ Best Sales Force ‘esprit du corps’ Strong Business Acumen Highest Regional Development Rating Region Manager of the Year

Overview

Creative and aggressive sales & management professional adapts talents to meet any challenge. Transferable skills include: a talent for identifying markets, opportunities and prospects; a strategic outlook on everything impacting a sale, an innovative orientation to winning over the market and a legacy of developing successful Sales Reps, Brokers and Agents.

Experience

2008 – Dec 2010 Seair Diffusion Systems Edmonton, AB

Director of Sales, Seair Septic Inc.:

Secured a market niche for a start-up environmental technology in Oil & Gas with analytic, targeted and innovative approaches.

• Identified opportunities & developed materials to clearly compare Seair’s unique value vs the competition.

• Created an innovative template calculator to ensure that Seair’s value-added effect on price became factored into cost.

• Developed rapport with Alberta Environment and led a company team on an initiative to obtain the support that enabled a sales opportunity.

• Led teams on Energy Company proposals to win RFP contracts with top firms including EnCana and Devon Energy.

• Built and managed successful relationships to add the 3 largest Contractors as partnered entities.

• Identified the poor gas market that was coming. Shifted prospecting to oil-weighted companies and made the 1st US sale. Also supported Ft. Nelson.

• Interfaced with Operations & managed relationship with daily communications and tabled reports on equipment status and forecast.

1996 - 2007 Quality Fast Foods Edmonton, AB

Manager of Sales & Product Development:

Strategically expanded distribution by: closing gaps to create a Canadian National Network; opened the US with an export line; and collaborated on product development to create new sales channels for this Edmonton Federal plant.

• Expanded distribution to include every Province and Territory by initiating start-ups and enrolling competitive Distributors to fill gaps.

• Developed strategies and initiated distribution into 8 US States.

• Developed a private label that turned would-be competitors into customers.

• Recommended acquisitions that effectively secured our largest piece of business and eliminated our chief GM issues.

• Successfully learned to navigate a process of development bound by Federal Plant regulations.

• Developed new brand, fill and packaging to suit unique upscale client needs and expand into that sales channel.

• Developed unique bulk pack to suit flight kitchen needs and open a new sales channel (as their only out-of-province supplier).

• Developed new products to expand Costco Sales and ensure our category exclusivity that remained throughout my 11 years.

1994 - 1995 Alberta Lotteries/AGLC Edmonton, AB

Accounts Manager

Determined and led initiatives for the sales growth and efficient operation of the Lottery Ticket Network.

• Led a multi-discipline team to glean the underlying strategy that caused two neighbouring jurisdictions to out-perform Alberta on a common initiative. Projected sales increase based on the differential was 10%.

• Facilitated better collaborative Lottery Placement decisions by aligning sales coverage to the analyst’s zones.

1990 – 1994 Commercial Realtor, Branch Manager Edmonton, AB

Earned max bonus on P&L with ND Graphics & eliminated supplier’s direct advantage.

1981 - 1990 Boyle-Midway Edmonton, AB

Prairies Region Manager (from entry level Merchandiser)

Optimized distribution with strategic business development for this consumer packaged goods manufacturing plant based in Toronto.

• Received 5 promotions and was acknowledged for “First to Spot Opportunity” (VP Marketing), “Best Salesperson in 25 Years” (Pres.), “Best Sales Force Esprit Du Corps” (Nat. SM), plus Highest Overall Regional Brand Development & Region Manager of the Year.

• Trained and managed 9 Salespeople, turning out high performers who were loyal or recruited for management.

• Called on the top account for 10 years and had a distribution policy changed at its highest level.

• Inherited a brand recognition of zero on a major seasonal line and led it into the highest sales share in the country.

• Our Regional AC Nielsen data presentation methods were adopted country-wide by the company based on their success.

Education & Activities

BA Economics, Studies in Psychology Univ. of Western Ontario London, ON

Furniture Woodworking, Soccer Coach (since 2005), member of CPSA, member of ARHCA, Club Contest Winner at Toastmasters, Director of Edmonton Food Exec Club, Sales Digger Award Winner, Completed a “Swim to Calgary.”

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