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Project Management, Web Operations & Marketing Professional

San Francisco, CA, 94105
September 05, 2008

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Michelle L. Carrington

*** *** *******

Greenbrae, CA. 94904

Home: 415-***-****

Cell: 415-***-****

Project Management, Web Operations & Marketing Professional

Accomplished Project Manager/Producer with a proven track record of successfully delivering strategic outcomes on time and ahead of budget while ensuring the highest level of client satisfaction. Adept at leading and implementing innovative, custom solutions while juggling priorities, responding to change and interpreting imaginative vision into deliverable action. Creative thinker and analytical problem solver dedicated to managing executives, clients, resources, teams and initiatives from project inception through execution/completion in fast-paced, time-sensitive environments.

Key Qualifications

• Project Management

• Account Management

• Market & Needs Analysis

• Web-Based Technologies

• Timeline Management

• Product Development

• Online Brand Management

• Resource Management

• Specification Development

• Team Leadership

• Strategic/Tactical Planning

• Budget Management

• Contract Negotiation

• Event Planning/Execution

• P&L Management

Professional Experience

Growers and Nomads (Branding Agency) 09/2006 – 06/2008

Project Manager/Producer

Led all online marketing strategy and website development projects. Monitored compliance with information architecture guidelines including editorial style, creative design, and website maintenance schedules. Ensured that operational characteristics of content production and delivery were uniform and understood by contributing staff members.

Negotiated and managed client and vendor contracts, developed RFP's and statements of work to meet client needs.

Had overall responsibility for ongoing communications with clients across multiple companies, departments and divisions. Assigned various project roles/responsibilities to team members as necessary and appropriate.

Understood and addressed client needs, solved project challenges and managed crisis, assuring accuracy and completion as outlined in the SOW. Tracked invoices, contracts and milestones to ensure projects were delivered on time and on budget. Held weekly status meetings to ensure continued client satisfaction after project completion.

Optimized web production work flow and job processes; responding to individual client needs and adapting as necessary to deliver high-quality service. Sent out weekly internal updates providing overall project status to team members.

Directed all phases of project development; including tracking project schedules, budgets and milestones. Planned and organized all associated tasks including website architecture, user interface, time lines, content development and delivery.

Zoomedia (Life Sciences Agency) 02/2006 – 09/2006

Senior Producer

Ran and managed web development projects between clients and the rest of the agency teams.

Liaised and coordinated designers, technologists, writers and contractors to ensure all team members had an accurate and complete understanding of the desired initiatives. Assessed and delegated necessary information required for their individual components of the project. Oversaw project life-cycle teams from inception to completion of the project.

Was primarily responsible for the corporate website and the community website; including user support, blogs, forums, file uploads and email marketing programs.

Created and maintained all project process documentation including site maps, asset trackers and metrics reports.

Managed pre-production and risk assessment; working with sales to develop budgets, project scopes and implementation plans. This included incurred and ongoing time and materials costs after project completion and delivery. Ensured appropriate communications with the client at every stage of development.

Held weekly status update meetings with internal resources and clients to ensure project was being developed on time, on budget and in accordance with the overall project plan. Managed overall QA requirements with involved team members.

California Closet Company, Inc. 06/1999 - 02/2006

Web Project Manager 06/2002-02/2006

Increased consumer website leads 634% over three years, growing web site leads from 4,279 in 2000 to 31,417 in 2005 to achieve $141,875,455 in sales gained from online leads.

Led the successful launch of three corporate web design projects with annual budgets of over $250,000.

Constructed and directed the process of web development, delivery and support for the corporate extranet and consumer websites. Integrated ideas and objectives from multiple departments, leading multiple projects simultaneously, while designing and delivering systems that consistently drove and improved usability and profitability for the business.

Developed new strategies for search engine optimization (SEO), conducted daily and weekly reporting of site performance of the corporate extranet, consumer websites and franchise micro-sites.

Leveraged the Web to deliver California Closets as the Brand leader to its consumers. Orchestrated the strategy and information architecture of the corporate extranet and consumer websites. Led brainstorming sessions for site structure, systems integration and custom functionality. These resources now account for more than 35% of design consultation requests, resulting in the Web being the greatest source of new customers and increased revenue for the business.

Created, managed and adhered to budgets for web development, time and materials and hosting expenses. Suggested and implemented new standards and processes to maximize productivity and efficiency. Independently negotiated contracts and initiated relationships with associated partners and vendors. Consistently delivered initiatives within defined time lines and budget parameters.

Managed a team of four responsible for developing project schedules and coordinated weekly website updates, promotions, new product launches and press releases. Defined and documented business requirements for the corporate extranet and consumer websites. Created, documented and implemented procedures for administering the newly developed content management system (CMS).

Manager, Information Technology 01/2001-06/2002

Monitored all departments to ensure that user technology needs were met 100% and introduced solutions to resolve issues. Established and enforced QA processes and procedures for all hardware and software roll-outs and support. Implemented a “coaching” program for employees to share skills and information with each other, improving staff efficiency and creating a knowledge base of internal resources.

Requisitioned, allocated and managed all hardware and software; monitored costs, reported expenses and tracked software licenses. Established reporting procedures for hosting charges; including bandwidth usage, e-mail boxes, current data storage and other system maintenance requirements.

Engineered comprehensive “bug log”, ensuring standardized references to each issue and monitoring the process of resolution. Managed all aspects of network security, including the development and maintenance of policies and coordination with 3rd party security services. These processes greatly reduced the need for emergency calls to outside consultants and improved bottom line results.

Responsible for planning and delivering annual conventions, including all audio/visual set-up and functionality.

Executive Administrator to Executive Vice President 06/1999-01/2001

Organized all internal meetings; facilitated the requirements and needs of individuals involved, managed schedules, coordinated travel arrangements and served as liaison to executives and involved staff.

Provided daily status reports on all projects; prepared and proofread business correspondence, reconciled expense reports, compiled strategic and financial data. Generated spreadsheets for planning, budgeting, presentation and reference on all initiatives.

Established and maintained relationships with personal and professional contacts for the EVP, exercising judgment and discretion when handling requests for appointments and information.

Organized and executed corporate events; actively participated in planning, implementation, evaluation and wrap-up. Served as liaison with hotel staff to coordinate menus, meeting rooms and management of the audio/visual budget to ensure a successful event.

Converted manual filing system to a computerized process; implemented technology solutions for scheduling and document management, security and back-up.

Johnson & Johnson Orthopedics 03/1997 - 06/1999

Executive Assistant to President

Managed a full inventory of titanium orthopedic implants, worked with medical institutions, ensuring accurate tracking and documentation between vendors, sales reps and the corporate office.

Created and issued invoices to hospitals, reconciling any discrepancies.

Supported a Sales staff of twelve representatives covering Northern California.

Coordinated sales representatives’ schedules and ensured implants were on site for each surgical case.

Supervised the regional office; handled correspondence, phone calls and travel arrangements.


University of Nevada, Reno Bachelor of Arts - Psychology

Project Management Institute Member

Professional Training & Development

• Coaching

• Conflict Resolution

• Problem Solving

• Goal Setting and Review

• Priority Management

• Effective Listening

References available upon request

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