MKT 2-3-09

NISHA SHRIMANKER

PROFESIONAL EXPERIENCE

Marketing specialist& RFP Coordinator: Oakwood Worldwide Santa Monica CA June2008 to Present

• In charge for trade shows logistics

• Oversee day to day duties of vertical marketing, tradeshows, campaigns and promotions for entertainment, travel, relocation, consulting and insurance.

• Liaison with clients on creative aspects

• Liaison with internal clients and manager to ensure correct messaging/tone and imagery of marketing pieces

• Internal communication on daily basis with key vertical stakeholders, Creative services department, sales team, ecommerce team and communications team.

• Managed and worked on company landing pages and websites like Leonardo

• Work with vertical owner to create and compile industry data/statistics/testimonials to sell to the right clients

• Worked on different campaigns to support and facilitate design concepts through vertical sales team

• Worked on creating and selecting copy and images for marketing pieces

• Supported, compiled and organized documents which were used for client submittal

Marketing Specialist: MMI International Paramount City CA June 2007 to June 2008

• Create basic inventory list, track and confirm store sales

• Responsible for creating forms used to track inventory weekly and biweekly

• Review sales report and update P.O’S

• Assist with vendor management

• Act as the customer service contact for internal customer

• Assist with content management on company website

• Design and oversee window and in store main displays

• Manage closeout sales and all aspects involved from store layout to product choices

• Ensure all high demand products are in stock and available for customers

• Responsible for obtaining new business relationships with Fossil, Guess and Levis

PSD Marketing Coordinator: Guidance Software, LA June 2006 to June 2007

• Act as the primary liaison between Marketing Division and PSD.

• Coordinate all marketing activities involving PSD resources, to include scheduling of events, personnel and materials.

• Oversee any PSD initiated marketing campaigns, to include prospecting, communications, event planning and execution.

• Facilitate the dissemination of marketing operational planning to all PSD resources.

• Work with marketing to ensure PSD message is properly being communicated in all of corporate marketing campaigns.

• Responsible for Lead generation and entering it in the system.

• Organize and disseminate PSD marketing collateral to internal resources and customer base.

International Marketing Coordinator: Guidance Software, LA March 2006 to June 2006

• Increased company sales by 15% working in a team to plan business layouts for international markets

• Assigned the role of coordinating marketing plans for four major international regions (EMEA)

• Involved in planning what shows the company took part in

• Coordinate and execute events internationally including road shows, exhibitions, seminars, forums, VIP events, and educational events, which has gained attendance of over 800 people and helped generate business leads by 200%.

• Manager for the International company website; conducting updates and troubleshooting

• Prepare press kits and decide the press releases and brochures to be given out at an event

• Facilitate meetings with wide range of audience from business, legal and technical side

Project manager and Media Relations Manager: E Camera Films, NY June 2005 to March 2006

• Awarded one of the top performers by increasing new business leads by 35%

• Assigned the lead role in the design and plan of floor layout

• Developed & explained market segmentation, market positioning, and sales forecasting to the management team

• Client consulting on various products

• Utilized organizational skills for data collection and documentation

• Organized effective promotional strategies, such as offering special promotions for suppliers and customers

• Co-developed the content of flyers and brochures that were distributed at exhibitions involving over 100 people

• Traveled to many US states to promote products to international clients bridging language and cultural barriers

• Marketing coordinator: Samsung Mobile and LG Phones, Dubai, U.A.E September 2004 to January 2005

• Analyzed market to further enhance product portfolio and build client satisfaction

• Conducted research on target customers, which was 50% of the electronic market

• Designed new product promotional brochures and banners, which directly helped generate customers by 20%

EDUCATION

Bachelor of Business Administration - International Business

American Intercontinental University (GPA 3.8) Los Angeles, CA December 2005

SKILLS

Computer: Excel, MS Office, PowerPoint, Access, Lotus Notes, Adobe Photoshop & Siebel

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