Sr Marketing Professional

BARBARA KELLY

*** ***** ***** **** **, Loveland, OH 45140

513-***-**** *******@***.***

SUMMARY

Passionate marketing professional with experience in growing brands through big picture strategy, new product and advertising/promotion development based on consumer insights. Proven skills in innovative problem solving, creativity, leadership, and teamwork.

PROFESSIONAL EXPERIENCE

Sr. Strategic Brand Manager 07 - Present

Hill-Rom Batesville, Indiana

• Stretcher and Maternal product marketing and management from concept through end of life. Achieved 20% increase in stretcher volume in fiscal 2008.

• Developed and executed strategic marketing plans including email and telemarketing campaigns based on customer segmentation, generated 13% increase in sales.

• Drove new product development with cross functional teams introducing 2 new products in 2008. Developed new product roadmaps & strategies, monitored trends, performed voice of customer research ensuring sales acceptance, delivery of market requirements, and optimal pricing on new products.

• Established strong customer relationships through key industry associations, sales presentations, and sponsorships.

• Utilized proven business experience and analysis to ensure continued supply line quality and volume during manufacturing shift to Mexico.

Sr. Marketing Manager 2006-2007

Intrinzic Marketing and Design Cincinnati, Ohio

• Led development on new advertising campaigns. Responsible for developing strategic marketing, Public Relations, media plans, and branding for key clients ranging from financial services and software to non-profit. (B2B and B2C)

• Conducted on site marketing consulting services. Responsibilities included acting as Marketing Director, evaluating and improving CRM databases, analyzing customer research for marketing insights, events planning, budgeting, etc.

Brand Manager 2004 – 2006

Bicycle and Core Brands Cincinnati, Ohio

UNITED STATES PLAYING CARD

• Achieved 2% growth in mature category by developing and launching new customer marketing solutions and products, which drove dollar share, and margin at leading retailers. (Target, Walgreens, Sams,WalMart) Est. Sales $4MM

• Developed new agency relationships on promotions, displays, and packaging. Launched new promotions plan which drove $1M incremental display volume.

• Drove marketing initiatives through customer/consumer segmentation. Coached cross-functional team to integrate analysis and research into sales promotion and re-launch strategy with new positioning, website, and product for 2007. Developed new catalog and sales collateral, trade show booth design, presentations, and sales training.

Sr. Brand Manager /Sr. Marketing Manager 1998 –2004

SARA LEE FOODS Cincinnati, Ohio

Brand Management: Ball Park Franks (7/01)

• Led BallPark brand cross-functional team and won Sara Lee Marketing and Bravo awards.

• Achieved significant 5% volume and share growth through brand relaunch. Managed cross functional team responsible for new logo, packaging design, and new products.

• Drove launch of new integrated advertising and consumer promotion plan in 3 months.

• Developed objectives, strategies and programs for integrated sports sponsorships, account specific marketing (Kroger, Sams, Costco), and event marketing (NASCAR).

• Managed $30MM brand budget, P&L, and forecasting.

• Initiated Marketing Think Tank integrating marketing departments and best practices.

Hillshire Farm Brand Leader: (5/00-7/01)

• Operated as change agent to formulate and oversee new brand communication ensuring consistent brand positioning, and messaging across product lines. Gained consensus with product marketing on promotions, PR, advertising, web, and packaging.

• Directed creative advertising development and media budget for TV, radio and print advertising. Responsible for agency relationships and evaluation. Managed team of three. Responsible for advertising and promotion budget of $40MM.

• Piloted Sara Lee corporate Internet advertising test and promotional website.

Hillshire Farm Cocktails and Deli Select (11/98 – 5/00)

• Increased gross margin and household penetration on 2 key Hillshire Farm categories through marketing programs, new product development and promotions.

Brand Manager 1996 – 1998

HASBRO TOY GROUP Cincinnati, Ohio

• Drove marketing and new product development on G.I. Joe, Nerf, and My Little Pony. Launched new $16MM Nerf toy line and introduced over 50 new products.

• Partnered with NFL, MLB, NHL, and DreamWorks on licensed product and marketing programs.

• Drove advertising development and media plan for TV, radio, and print commercials.

• Delivered and built customer specific marketing plans. (Toys R Us, Wal-Mart, Kmart)

AT&T GLOBAL SOLUTIONS (NCR) St. Louis, Milwaukee, Chicago Dayton

Sr. Marketing Manager, Worldwide PC Marketing 1993 - 1996

Senior Product Manager, US PC Marketing 1991 - 1993

Senior Account Manager/ Account Manager 1984 - 1991

• Increased demand and awareness of AT&T/NCR PCs through advertising and development of AT&T Call Center for PC sales lead management.

• Earned Customer Satisfaction Award by leading team development on new process reducing time to market of consumer specials from 12 to 6 weeks.

• Achieved sales growth of 55% on PC's through new product introductions.

• Exceeded sales quota each year and earned 5 out of 5 Chairman's Point Club Awards.

EDUCATION

MBA in Marketing, Marquette University

BS in Marketing, University of Illinois

Contact this candidate