Category or Marketing Analyst/Manager

Summary

High-energy, results-driven professional well versed in marketing and sales lifecycles seeking to obtain a position with an organization that will provide opportunities for professional growth, development and advancement while allowing me to utilize my expertise in Category and Marketing Management. Proven ability to utilize dedication and passion for the development of business and marketing strategies in order to drive and increase sales while bringing projects in under budget with no sacrifice to quality or customer satisfaction.

Areas of Expertise

Sales & Relationship Marketing

Strategic Sales Process Planning

Operational/Strategic Planning

Market Penetration

Syndicated Data/SQL Business Analysis/Trends

Research/Data Analysis

Category/Brand Analysis

Distribution Opportunity Analysis (O-Gap) Profit Maximization/ROI

Segmentation Reports

Regression Modeling

Project Management

Pricing Analysis Effective Marketing Methods

Executive-Level Presentations

Create Planograms

Client Relations

Team Building/Leadership

Professional Profile

Retail Sales &

Client Relations • Successfully interactive in the execution of account plans with various wholesalers and retailers (Grocery, DSD, Warehouse and Convenience outlets) in meaningful conversation to assess and accurately match products and events to meet their needs.

• Managed the local broker in assigned geography; liaison between corporate and retail broker.

Market Research

& Analysis • Developed and implemented store and category initiatives which directly yielded in an annual revenue increase, consistently exceeded sales goals, as well as coordinated new product introductions to provide for proper programming and field sales execution at or above plan levels.

• Interpreted data: Formulated reports; applied qualitative and quantitative techniques to interpret the data and produce substantiated recommendations based upon the research findings, collaborated with associates and clients to understand, define and document the overarching business objective.

• Developed market and account specific category reviews as well as provided analysis and insight that identified opportunities and threats to the business.

• Served as primary point of contact for queries into analysis for best marketing and sales methods.

Financial Management • Analyzed and adapted new strategies to react to changing business trends.

• Reviewed vendors’ shipping status and performance; review shipping schedules and work with vendors to prioritize and expedite shipments as needed.

• Managed accounts in excess of $12M in annual revenue.

Business Administration

& Management • Provided technical and analytical training to staff members on category management tools.

• Generated monthly POS reporting and identified insights, created opportunities and delivered solutions that drove profitable sales growth.

• Developed long range plans for clients projects, monitored work in progress, and inspected finished projects; prepared complex and technical statistical analyses, reports, and surveys related to sales and planograms.

Employment History

Mars Advertising, Inc., Plano, TX (2011-Present) – Business Analytics Manager

Mosaic Sales Solutions, Fort Worth, TX (2010-2011) - Retail Sales Specialist

Schroepfer Wessels Jolesch, Plano, TX (2009-2010) - Market Research Analyst

Marketing Management, Inc. (MMI), Fort Worth, TX (2007-2009) - Category Research Analysis

Aquent Marketing (Frito Lay), Plano, TX (2006-2007) - Category Insights Analyst

ConAgra Foods, Fort Worth, TX (2001-2005) - Category Development Manager (2004-2005), Key Account Manager (2003-2004), Retail Effectiveness Manager/Retail Broker Manager (2003-2002), Category Space Manager (2001-2002)

Education

Bachelor of Science: Business Administration, Middleham University, (2006)

Technical Skills

Shopper Marketing Strategy; Syndicated Data including IRI and AC Nielsen; Panel Data including IRI Builders and Spectra Advantage; Space Management including Apollo and Intactix ProSpace; ECRM; Mintel; Microsoft Office Word, Excel, SQL, PowerPoint, Outlook, Access and Publisher

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