Mobile & Marketing MBA Prof. w/10+ Yrs. Exp.

SHARON A. LAVIN

*** **** **** ****** #** • New York, NY 10019 • 347-***-**** • ************@*****.***

EXPERIENCE

CHACHA MOBILE NEW YORK, NY

Senior Marketing Manager April 2009-November 2009

- Led marketing and sales programming for ad supported mobile answer service including Account & Campaign

Management, Branding, iPhone App Development & Launch, Marcom, Proposals and Promotions.

- National Advertiser Client roster included Cellfish Media, IKEA, Johnson & Johnson, Paramount Pictures & NAVY.

QUATTRO WIRELESS, INC. NEW YORK, NY

Sales Marketing Manager June 2008-November 2008

- Led development of brand advertiser programs on premier mobile ad network, from ideation through to launch,

managing deliverables with Design, Business Development, Engineering, Operations, Product Management & Sales.

- Marketing tactics included mobile media buys with integrated sponsorships and content syndication of exclusive &

3rd party publisher partners, branded mobile web sites & landing pages, and customized iPhone & In-App advertising.

KIKUCALL MOBILE MARKETING NEW YORK, NY

Director of Sales January 2008-June 2008

- Led client acquisition strategy and consultancy practice for veteran full-service mobile marketing agency,

specializing in SMS programs, WAP site hosts & builds, and integrated mobile advertising buys for the mobile web.

- Key programming extended advertisers’ online consumer acquisition strategies to the mobile phone, driving Web-to-

Phone user behavior and building mobile user customer databases for continued product & brand marketing.

VIRGIN MOBILE USA, LLC WARREN, NJ

Manager, Consumer Marketing July 2006-October 2007

- Managed and deployed wireless industry leader’s key integrated marketing initiatives across all vehicles

including Advertising, Branding, Care, E-commerce, Events, Field Marketing, PR, Retail and Social Networking.

- Led cross-functional teams in driving customer acquisition of core products and services through development of

consumer messaging strategy and targeted marketing plans, including launches of Handsets, Mobile Data Services and

Voice Offers, executed through company collateral, web & WAP assets, packaging and POS materials.

- Utilized customer retention & referral marketing strategies such as online Kickbacks Referral Rewards

Program, The RE*Generation charitable efforts via SMS donations and REDIAL Monthly Consumer E-Letter.

BUENA VISTA HOME ENTERTAINMENT, INC. (PART OF THE WALT DISNEY COMPANY) BURBANK, CA

Brand Consultant, Disney Live Action Brand Marketing November 2004-June 2005

- Managed home entertainment industry leader's brand strategy through distribution process for over 20 DVD titles.

- Managed development of all titles' branding and marketing initiatives including packaging, advertising and sales & trade promotion materials, as well as synergistic strategies, legal and PR approval, and budgeting of titles' P&L.

- Synergistic efforts included individually branded DVD E-commerce sites, 3rd party couponing and Disney E-Zine.

TELEFLORA, LLC LOS ANGELES, CA

Assistant Marketing Manager, Product Marketing February 2004-October 2004

- Executed global flower industry leader's consumer branding and marketing initiatives by promoting their keepsake bouquet products through worldwide florist network as well as online; identified and executed new product launches.

- Conducted competitive analysis using sales benchmarking and online market research, and integrated with line budget, identification of consumer needs, trends, buying patterns and product usage.

- Collaborated with cross-functional teams on product development; included testing, licensing, pricing & promotion.

- Managed product communications and collateral for brand consistency including catalog, e-commerce and packaging.

LOOPNET, INC. SAN FRANCISCO, CA

Brand Manager March 2000-January 2001

- Led corporate branding process for online industry leader in the commercial real estate sector; integrated brand guidelines company-wide, trained employees, and managed ad budget & media placement.

- Championed creation of branding communications for both product-specific and corporate branding campaigns; resulting new company tag line re-positioned corporate identity, increasing awareness among consumers.

JWT SPECIALIZED COMMUNICATIONS, INC. (SUBSIDIARY OF J. WALTER THOMPSON) SAN FRANCISCO, CA

Account Executive May 1996-January 2000

- Managed accounts included Cisco Systems, Kraft Foods, United Airlines, Visa International and Williams-Sonoma.

EDUCATION

MBA, Dec. 2003, UNIVERSITY OF SAN FRANCISCO, CA

BA, May 1995, UNIVERSITY OF NOTRE DAME, IN

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