Waynette Williams
Resume:
WAYNETTE L. WILLIAMS
Katy, TX **450
****************@*****.***
SUMMARY
A detail-oriented Business Analyst with over 12 years experience in cross-functional environments. Expertise includes marketing, analyzing data trends, statistics, and market conditions, and development of strategic plans. Recognized for strong organizational, analytical and problem solving skills as well as the ability to communicate effectively with employees at all levels within the organization. A results-focused team player who has a positive attitude and a passion for knowledge. Key competencies include:
Market Trend Analysis Mathematics / Statistics Root Cause Identification
Project Management Market Share Analysis Competitive Intelligence
Financial Analysis Sales Forecasting Quantitative Analysis
PROFESSIONAL EXPERIENCE
HALLIBURTON ENERGY SERVICES, THE WOODLANDS, TX 2007 – 2009
Market and Business Analyst – Security Drill Bits
Analyzed market environment and recommended best strategic alternative that reduced cost and increased bottom line revenue.
Coordinated market research utilizing third parties which enabled company to determine strategic position for new product development.
Collaborated with internal customers and defined market research needs and objectives which enabled company to increase product exposure.
Performed market analysis and researched competitive intelligence for utilization in market share positioning.
Managed profit and loss (P&L) reporting for product line managers which enabled them to identify and promote strategies that were proven.
Developed and implemented product line projects that were within the priorities established by management.
Established reporting tools for management to monitor market activity that resulted in increased market penetration and root cause identification.
HOUSTON COCA-COLA BOTTLING CO., HOUSTON, TX 1999 – 2006
Senior Pricing Analyst
Developed and managed divisional pricing strategies for multiple distribution channels and vendor accounts assuring the division to maximize ROI.
Participated in pricing review with upper management and coordinated with senior staff to determine pricing structure and strategy.
Forecasted volume, retail sales and gross profit revenue for pricing proposals and promotions that contributed to 50% of divisional revenue growth.
Analyzed market industry trends and statistics to offer strategic alternatives (product, price, place, promotion) increasing sales across various product lines.
HOUSTON COCA-COLA BOTTLING CO., HOUSTON, TX 1999 – 2006
Senior Pricing Analyst
Performed quantitative trend analysis on consumer buying patterns of product/package identifying new target market audiences.
Utilized third parties to collect and analyze competitor information and compare market share performance resulting in increased market positioning.
Resolved both internal and external program/price discrepancies which improved overall gross profit margin.
BAYER PHARMACEUTICALS, HOUSTON, TX 1996 – 1999
Business and Marketing Analyst for the South Central Business Area
Forecasted and tracked marketing sales trends and provided analytical reporting tools to management and pharmaceutical sales representatives ensuring the business area to exceed forecasted revenue.
Collected and analyzed sales trends which enhanced revenue growth and strengthened strategic positioning.
Collaborated with upper management on defining marketing research needs and objectives which gave management insight on industry marketing trends.
Utilized third parties to gather quantitative physician data and provided analysis to management uncovering hidden sales opportunities.
Provided market research analysis to management discovering missing revenue from long term care accounts that increased bottom-line revenue by $1 million dollars per month.
Assessed market share analysis to identify territory level market share growth opportunities.
EDUCATION
Bachelor of Business Administration, Administrative Information Systems,
Prairie View A & M University, Prairie View, TX 1995
TECHNICAL SKILLS
Microsoft Windows 98, XP, Microsoft SharePoint server 7.0
Word, Access, Excel(proficient – Pivot Tables, Graphs, Analysis Toolpak), QuickBooks, PowerPoint, Front Page, WordPerfect
Adobe Acrobat
Business Objects Data Warehousing,
Relational Database Management Systems
Internet
Oracle Sales Analyzer, SAP – PHL, RHL and Business Warehouse
BASIS, SQL,OLAP
AC Nielsen
Cognos PowerPlay, Hyperion/Essebase - Financial Reporting Systems
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