Senior Sales Consultant
Resume:
MARNA HIRSHHORN
Delray Beach, Florida 33484
Cell: 561-***-****
Employment History:
****-******* *********** ********** (Advertising Sales, Consulting and Marketing Coordination)
Apex International Enterprises, Inc. (President). Clients included:
Jump Lab (Texas) – Promoting innovative, new marketing device to large consumer product and pharmaceutical
corporations as well as high profile entertainment groups.Corp Shorts Video Productions W. Hollywood, CA)-
Independent Advertising Sales: Introduced new video branding concepts to corporations and small start-up companies
for their websites and hand-held electronic technologies.Brawo Press Inc/WELLNESS magazine Boca Raton,FL);
Doubled the advertising sales for this health and fitness publication by orchestrating marketing campaigns and
creating a new “ Market Place” section for clients with smaller ad budgets.
2006-2007 Advertising Consultant: Guest Lecturer (non-compensated)conducting seminars for new entrepreneurs and
students regarding directional advertising; TED Center/Florida Women’s Business Center,(Delray Beach, FL),
Lynn University (Boca Raton, FL)
2004-2007 Advertising Sales: (YELLOW BOOK USA) Boynton Beach, FL -Designed and sold print and internet advertising
programs to businesses from various industries. I increased the ad sales in my territory by assisting small
businesses with their advertising campaigns,including ad copy,logo creation and ad design.
2003-present Licensed Mortgage Broker - (OAKLAND MORTGAGE CENTER) Ft. Lauderdale, FL. – negotiated residential mortgages
2002-2003 Pharmaceutical Sales:(ACCESS WORLD WIDE)Boca Raton,FL.–Promoted pharmaceuticals to pharmacies and physicians
nationwide via telemarketing
1989-2002 Pharmaceutical Sales: (NOVARTIS PHARMACEUTICALS) East Hanover, NJ - Promoted numerous classes of ethical drugs to
various medical specialists and arranged innovative dinner programs, guest speakers and seminars to attract high
attendance. Delivered in-service promotions at a number of hospitals/ teaching facilities. Solid relationships
were forged with interns, residents,hospital pharmacists and other staff members. Trained new-hires as a Graduate
Assistant (in-house)and promoted storytelling techniques to encourage a conversational style of presentation. A
district role model, I also served as District Analyst and District Trainer, as well as working numerous trade conventions over the years. Final achievements included a national ranking of 91/465 for all products and a ranking
of 92/465 for the lead promoted product.
Assisted DM with monthly expense reports; worked across divisions to get drugs on hospital formulary; coordinated
speaker programs, arranged grand rounds speakers and focus group dinners; networked with nurse educators on
health fairs for lay community. Worked at large medical and pharmacy conventions nationwide; set up large CME
symposium on liver disease for Long Island Gastro Association, submitted innovative ideas to marketing department
for DTC campaigns,received many letters of recommendation from customers. Instituted patient mailing campaigns and newsletters at target offices; arranged interesting side speakers to attract large peer influence audiences;
consistently demonstrated high academic achievement in product training, consistently demonstrated accurate
submission of inventory, expense, and target reports; consistently demonstrated a high degree of organized account
management.
AWARDS: Circle of Merit, Director’s Award for Lescol Sales, District of the Year for Actigall Sales (won trip to Arizona)
LEVELS: Territory Representative, Medical Representative, Professional Medical Representative, Senior Sales Consultant
1987-1989 - Pharmaceutical Sales: (WYETH-AYERST) St. David, PA. - Promoted different classes of pharmaceuticals to internists
and specialists. Conducted multiple in-service demonstrations at North Shore University Hospital of the new TUBEX
injector to help nurses avoid needle-sticks.
Education:
SUNY College at New Paltz, B.A., Psychology, Cum Laude
CUNY at Hunter College, M.A. Communication Sciences
CCC – Audiology (Certificate of Clinical Competency-National)
Paralegal Institute, N.Y., Earned certificate
Touro Law School, Huntington, N.Y. Evening Session (1 year)
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