Market Intelligence
Resume:
DAVID M. RETTINO
Washington, NJ 07882
908-***-**** ********@*****.***
Accomplished Market Intelligence / Competitive Analysis Professional with significant experience in developing, guiding, directing and producing competitive/ market analysis studies to meet business planning and strategy objectives utilizing primary and secondary research techniques. Consistently recognized for the ability to successfully research, analyze, produce and present competitor / market profile assignments to senior leadership. Experience crosses multiple industries and employer sizes ranging from Fortune 50 to start-up. Equally comfortable working independently or leading a team. Possess excellent interpersonal skills.
• Market Intelligence
• Competitive Analysis
• Market Research
• Vendor Management • Strategic Planning
• Market Development
• Project Management
• Business Analysis
MEDCO HEALTH 2007 – 2009
(A Fortune 50 health care services company)
Director, Market Intelligence & Strategic Analysis
Key member of the Market / Business Development team directing the identification of new opportunities and providing sales teams with market and competitive data to meet revenue targets. Provided industry and competitor analysis to Executive leadership.
• Directly responsible for increasing sales effectiveness by crafting “how to compete & how to beat” competitor profiles leading to 5% increase in sales win rate and over $1B in new business
• Managed relationships with outside consultants and vendors ensuring high quality product delivery
• Directed and performed Voice of The Customer analysis identifying key trends and at risk clients leading to industry high 98% retention rate.
• Responsible for annual business analysis consisting of win/loss analysis, sales territory analysis, sales team analysis and annual business plan.
• Performed ad-hoc research and analysis for sales teams and executive leadership
• Key developer of internal competitive intelligence platform that housed competitive data and provided a forum for sharing of competitive intelligence.
Medco Health
Manager, Market Intelligence (2004-2007)
• Monitored, analyzed and reported market & competitor trends and threats and crafted market response.
THE BRIDGE CONSULTING GROUP 2003 – 2004
(A general management consulting firm)
Director
Developed and maintained new and existing client relationships and designed research studies to meet client objectives
• Designed and managed custom market research projects involving both primary and secondary research techniques
• Prepared proposals, designed questionnaires, analyzed data, managed data collection and wrote reports
• Oversaw the execution of the projects, managing staff and time line requirements
• Wrote reports and/or presented the findings to client leadership team
VOCALTEC COMMUNICATIONS 2000 – 2003
(A pioneering telecom firm)
Director of Market Intelligence
Developed, built and led the market intelligence and competitive analysis functions supporting Sales Teams and Executives.
• Acted as key member of Strategic Marketing team in developing business and marketing plans for company
• Provided Executive level support to CEO, COO, CFO and VP’s by providing market analysis, competitive reports and creating executive presentations.
• Supported Sales Teams across our entire product portfolio by building competitive profile database that identified competitive advantages against key competitors.
DAVID M. RETTINO
Page 2
908-***-**** ********@*****.***
VocalTec Communications…(Continued)
• Assisted Product Management with identifying market trends within the telecom and VOIP sectors
• Initiated, managed, and maintained consultant and vendor relationships with the objective of increasing corporate visibility within the industry analyst community
LUCENT TECHNOLOGIES GSP NORTH AMERICA 1998 – 2000
(A Fortune 100 technology producer)
Competitive Intelligence Manager
Developed, researched, analyzed and presented competitive reports on an as needed basis to support Marketing Managers and Customer Teams within GSP North America. Supervised a staff of 4 analysts and was responsible for $200K research budget.
• Provided Executive level support to VP by monitoring competitive threats and providing value added analysis
• Produced Executive level PowerPoint presentations for business strategy and planning initiatives
• Planned, promoted and managed GSP wide Competitive Analysis / Reverse Engineering monthly forum
• Interfaced with consultants to ensure delivery of high quality and actionable marketplace studies.
• Provided market intelligence data to management team in support of GSP Executives
PHILLIPS INFOTECH 1996 – 1998
(A leading technology consulting firm)
Consultant
Developed, researched, analyzed and presented market strategy reports on all phases of the telecom market
• Refined Market Analyst skills by identifying M & A candidates for manufacturers and network service providers
• Honed managerial skills by leading a team of junior analysts handling call-in consulting inquiries
• Expert competitive intelligence gatherer allowing clients to respond to market place threats in a proactive manner
• Maintained lead consultant position on numerous IT consulting engagements enabling clients to identify new market opportunities
NEW ENVIRONMENTS WORLDWIDE 1992 – 1996
(An executive relocation services company)
Director of Worldwide Operations
Managed daily operations and development of marketing plans, personnel matters, and maintained contact with both outside legal and financial professionals.
• Maintained clear channels of communication between staff and management across diverse cultural boundaries and 20 time zones
• Established operations in new markets in Europe, South America and Mexico allowing company growth over 4 years of 1200%
• Recruited and trained 90 new consultants worldwide
• Established affiliate relationships with diverse vendors including a language institute, moving company and overseas appliance dealer, all which enhanced our scope of service and revenue
DEVEN ASSOCIATES INTERNATIONAL 1988 – 1992
(A general management and executive search firm)
Associate Consultant
Consulted with and supported project leaders handling executive search and general management consulting engagements.
• Sourced, recruited and interviewed candidates of all management levels on clients behalf
• Conducted numerous demographic and geographic studies
EDUCATION
B.S., Business Management, Rutgers University
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