Food industry sales consultant, sales manager
Resume:
Victor A. Trutanich
Las Vegas, NV 89131
310-***-**** (Cellular)
************@*****.***
Education: BACHELOR OF SCIENCE DEGREE
BUSINESS ADMINISTRATION
Woodbury University, Los Angeles, CA
GRADUATE DEGREE
FOOD INDUSTRY MANAGEMENT
University of Southern California, Los Angeles
Professional
Experience:
POWER FOOD CONSULTANTS/Owner 2001 - present
Food industry consulting for manufacturers, retailers, brokers, etc. for strategic marketing, sales management, sales expansion, establishing and developing sales plans,
new account generation and representation to retail grocery chains/club stores.
Clients:
TOTALLY ORGANICA INC. (Las Vegas, NV)
Organic-infused sparkling water brand. Responsible for all facets of marketing and sales of sparkling organic-infused water under the label Organica.
J.J. FOODS, INC. (Torrance, CA)
Development and manufacturing of products for Costco Wholesale Stores nationally (Italian and Mexican entrees). Developed a sales plan for a line of diet entrees for Suzanne Sommers for the Home Shopping Network.
OH BOY! FOOD SALES GROUP, INC. (Los Angeles, CA)
Establishment of independent sales and marking organization with staff to represent fifty-two-year-old frozen food brand.. Organized new broker representation to offset declining sales, led development of a new look and packaging for the brand, including development of line extension. Increased representation and sales in major retail grocery chains
HIDDEN VILLA RANCH (Fullerton, CA)
Sales, marketing and market evaluation for retail and wholesale supplier of eggs
GOLD CIRCLE FOODS (Boulder, CO)
Responsible for strategic sales planning and headquarter sales contacts
ORGANIC PASTURES (Fresno, CA)
Strategic sales and marketing for introduction of raw milk cheese into the US market
CLANCY’S SEAFOOD – President (San Pedro, CA) 1998 - 2001
Directed all functions of seafood processing and sales
SAN PELLEGRINO WATER - Vice President of Sales (Milan, Italy) 1994 - 1998
Responsible for restructuring sales force in USA. Reorganized product distribution channels in USA. Established new pricing structure for different levels of distribution. Increased sales 300%, increased profits 40%.
BILLINGS-HORN INC – Corporate President (Cerritos, CA) 1983 - 1993
Responsibilities for this food brokerage firm ($800M annual sales) included: Management and supervision of corporate operations and five divisional presidents engaged in retail sales, general merchandising, food services and administrative operations for 300 employees throughout California; planning, execution and attainment of sales quotas through the building and management of sales, merchandising and service teams; development of strategic alliances (top-to-top) involving planning and decision making with key retailers; directing multi-media presentations for the acquisition of new business; strategic planning, analysis and execution of sales programs; assisting national manufacturers in an advisory capacity with development of merchandising strategies. Manufacturers represented included Bristol Meyers, Ambrosia Chocolate, Starkist Foods, RJR Foods, Perrier, Vittel, Poland Waters, Arrowhead, National Beverage, Sargento Cheese, Hansen’s Juices, Treetop Apple Juice, Hidden Villa Ranches and United Foods.
BROMAR INC. – President (Newport Beach, CA) 1979 - 1983
Responsibilities for this food brokerage company ($400M annual sales) included management and supervision of brokerage operations and five divisional vice presidents; extensive training, development and motivation of all sales and marketing personnel; development, implementation and attainment of sales goals and quotas.
BULTLER-CLARK INC - President. (W. Los Angeles, CA) 1977 - 1979
Recruited to restructure all company operations for this food brokerage company ($200M annual sales). Responsibilities included management and supervision of company operations and 175 employees, development and installation of computerized record-keeping and reporting systems; planning and execution of sales strategies designed to reach product group sales goals, staffing and training of both retail and schematic merchandising teams.
BROWN MASSIE, INC. – V.P./Account Manager (Pasadena, CA) 1973-1977
Responsibilities included retail sales and management of sales teams and district managers and all marketing and sales accountability.
STARKIST FOODS – Night Foreman INC. (Terminal Island, CA)
While attending college, worked and managed every stage of wet fish and tuna processing functions from boat to shipping. Managed 300+ employees.
Past Association affiliations:
Executive Committee, National Food Brokers Association
Executive Committee, City of Hope, Food Industry Circle
Past-president, Olive Crest Treatment Centers
Executive Committee, Private Label Manufacturers Assn.
Advisory Boards and Consulting:
American Home Products
Anheuser Busch
Drackett Products
General Foods
Hidden Villa Ranch
International Baking Company (division of Sara Lee)
Mobil Chemical
National Beverage Company
Nestle
Proctor & Gamble
Sargento Cheese
Starkist Foods
Tyson Foods
United Food Processors
Trade Relations: I have personal relationships in the following chains from work experience and a solid reputation in the food industry over many years:
Albertson’s (Corporate)
Bi-Lo
Bristol Farms
Costco
Edwards Supermarkets
Haggen Supermarkets
H.E. Butt
Food 4 Less
Kroger (Corporate)
Fred Meyer
Rite Aid
Ralphs
Southern Wine and Spirits
Sysco
Trader Joe’s
United Food Service
United Western Grocers
Vons/Safeway
Wal-Mart
Winn-Dixie
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