Marketing and Advertising

Carrie Petty

EDUCATION

-September ****- May *008: University of Wisconsin- Madison

B.A.-School of Journalism: Strategic Communication track

School of Business- emphasis in Marketing

LANGUAGES

Italian

COMPUTER PROGRAM PROFICIENCY

-Microsoft Word, Excel, Powerpoint and Publisher; Adobe Photoshop, Illustrator, InDesign, DreamWeaver and Sound Studio; Simmons Market Researching; Nielsen Media Research; Mintel Reports

RELEVANT COLLEGE COURSES

-Fall 2007: International Business/ Marketing 420- Global Marketing

Planned and presented a product distribution campaign for a US medical supply company to be distributed to targeted healthcare institutions in China.

-Fall 2006- Spring 2007: National Student Advertising Competition (NSAC)

Competed in an IMC campaign competition for the Coca-Cola company

Integrated campaign elements: research, campaign/creative strategies, media, PR/ promotions

Team specializations: creative strategy planner, account team member, campaign presenter

-Fall 2005, Spring 2007: Comm’n. Arts 368- Theory and Practice of Persuasion, Journ. 345- Principles of Strategic Communication, Marketing 415- Integrated Marketing Communication, Journ. 445- Creative Messages for the Media

Developed/ presented IMC campaigns including: research, campaign/ creative strategies, media, PR/ promotions planning. Campaigns included: Sexual assault awareness, new Remington product line, foreign product launch in US market and repositioning campaign for Grand Geneva Resorts.

VOLUNTEER ADVERTISING, PR AND PROMOTIONS INVOLVEMENT

-August 2006- May 2007: UW Gospel Choir Public Relations Coordinator

Designed and placed all publicity materials for choral events through various campus media channels

-November 2005- March 2006: PRSSA Mini-Conference Planner

Worked with a committee to plan and promote a student PR/Advertising conference

PROFESSIONAL ADVERTISING, PR AND PROMOTIONS INVOLVEMENT

-November 2009- January 2010: VICI Aveda Institute Customer Service Representative

Performed daily customer service responsibilities serving clients

Completed various administrative and clerical tasks, working alongside company owner and managers

-June 2008- November 2009: The Limited Sales Leader/ Associate Manager

Managed 10+ associates’ productivity daily, customer service and daily quality/ sales goals

Sold product for the retail chain and maintain brand image through positive customer relations

Promoted to management position after 8 weeks working with company

-June 2007- October 2007: Hiebing Client Service Intern (an IMC and branding firm)

Assisted client service department as well as others in areas including: client billing, research, strategy sessions, naming, publicity and event planning, production and scheduling of media

Executed various clerical and administrative tasks for the agency including: filing, transcription of verbal meetings and other documents, trafficking company phone calls, setting up presentations and meetings, managing time sheets, spread sheets and daily updated office documents

-August 2006- May 2008: Badger Herald Senior Account Manager

Networked with 50+ local clients for advertising creation/ placement in the daily newspaper

Entrusted with management, development, placement of 70+ national accounts

Engaged new clients with the positives of advertising and introduce marketing ideas to them

-July 2006- August 2006: League Marketing Agency Intern

Assisted with research, copy writing, production and proposal quoting and development

Performed competitor research, contacted new marketing resources for company growth

Executed various clerical and administrative duties for the agency

-June 1999- August 2005: Sears Retail Store Employee

Specialized in customer relations for product promotion, selling, and customer service

Created store-wide POP displays to advertise various products and promotions

Developed community benefits/ fundraisers to promote positive brand awareness

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