Advertising Account Exec

Lauri Stone

***** *******, ****** ****, ** *****

432-***-**** **********@*****.***

Experience:

**/** ** **/**/09: Hearst Newspapers – Midland Reporter-Telegram

Midland, Texas

Advertising Account Executive

Top Performer with proven and consistent sales success. High renewal rate. Winner of 2008-09 Marketing Excellence Award from Hearst Newspapers. Increased revenue by 30% within the territory of largely non-profit organizations and small local advertisers, handling over 300 active accounts with an annual advertising spend of less than $2000. Described in nomination letter by upper management as "an enthusiastic leader and example for others in our organization." Responsibilities include securing new and renewing accounts in both print and online advertising, developing advertising campaigns/strategies, meeting multiple deadlines while maintaining a strong presence in the market. Complete account management.

10/04 to 9/06:KPEJ -TV Fox 24, Odessa/Midland, Texas

Account Executive

Complete management of local, regional, and national accounts. Local advertising campaign concept development, original copy authorship, performing voice-overs for local commercials. Generated new sales aggressively and maintained extensive client base. Frequent top biller in monthly revenue. Demonstrated effective advertising strategies, highly efficient account management, and excellent client rapport based upon client satisfaction, results and high rates of renewal.

2/99 to 6/04Varitel Video Post Production, Los Angeles, CA

Account Executive

Post production facility accommodating television, radio, and major features' audio and visual editing. Generated proposals to acquire production company's projects. Clients consisted of directors, producers and production managers. Extensive overtime overseeing post production flow with regular client interfacing resulting in future post production projects.

8/94-2/97 Accelerated Chart Movement, Sherman Oaks, CA

Music Promotion

Assisted in national promotion of musical artist product working directly with radio stations and record stores; tracking product on the charts and radio air time. Handled research, compiled data and plotted project's progress.

10/87 to 6/91 Recycler Classifieds/Los Angeles Times, CA

Display Advertising Account Executive

Designed original and effective display ads resulting in a large stable of renewing clients. Complete account management. Met weekly deadlines and participated actively in weekly sales meetings. Generated client base through cold calling and on-site presentations. Frequently appeared on the company's "Top Five in New Sales" and "Over Quota" incentive charts. Regularly attended national sales seminars and workshops.

Education:9/91-6/95 University of California, Northridge

Bachelor of Science-- Communications

Professional and Personal References Are Available Upon Request

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