Marketing Specialist

Giselle Eves, B.A

E-mail: *******.******@*****.***

Highlights of Skills and Qualifications

• Proficient in Microsoft Office; Excel, Word and PowerPoint.

• Highly efficient at performing market research and developing target market profiles.

• Skilled at developing content strategies for both online and offline marketing initiatives.

• Experience in using Google AdWords and Facebook ads.

• Adept at working with clients to ensure needs and expectations are met and surpassed.

• Very creative and efficient at multi-tasking.

• Experienced working with CPC, SEO and Google Analytics for social media marketing campaigns.

• Successfully planned and executed a variety of corporate and community events.

Education

British Columbia Institute of Technology Burnaby, B.C 2008-2010

• Marketing Management Diploma, Communications Option

• Member of the BCIT Marketing Association

• Graduated with Distinction

University of British Columbia Vancouver, B.C __ 2002- 2007

• Arts One Program

• Bachelor of Arts Degree

Sentinel Secondary School West Vancouver, B.C 1996 -2002

• Graduate of the French Immersion Program

• Successfully completed a number of Advanced Placement Programs (AP)

• Honour Roll Graduate

Work Experience

Eves Marketing Services Vancouver, B.C _ June ‘10 - Present

Consultant and independent contractor on project management, event coordinating, and digital media

• Planned and executed various Vancity and Squamish Savings campaigns with Smak Media.

• Developed and implement social and digital media content strategies for Are You Awake, Animism (APTN), Hot Pink Shorts (OUTtv) and Blackstone (APTN) with Zeros 2 Heroes Media.

• Created all social media platforms for Tranquilli-T Western Canada.

Zeros 2 Heroes Media Inc. Vancouver, B.C _ _ June’10 – Nov ‘11

Marketing Specialist

• Responsible for all social media initiatives for Zeros 2 Heroes and client projects.

• Worked with clients to establish needs and goals for marketing initiatives.

• Responsible for writing and implementing marketing strategies and communication plans.

• Planned and organized all Zeros 2 Heroes seminars and events.

• Helped to create all marketing and press materials for various projects.

Ledingham McAllister Developments Ltd. _ Vancouver, B.C Feb ‘07 – Aug ‘08

Receptionist, Sales Administrator and Staff Accountant

• Implemented the use of Google calendars when booking board rooms and meetings, reducing the number of appointment and booking errors.

• Processed purchaser contracts, recorded deposit cheques and completed mail outs with few errors.

• Processed expenses and deposits, aided accounts payable and completed internal reporting.

Mosaic Sales Solutions Vancouver, B.C May ‘06- Oct ‘06

Promotional Representative for Venus razors, Coke Zero and iCoke.ca

• Informed consumers on Venus razors, Coke Zero and the website iCoke.ca.

• Worked with a team to promote new product awareness.

• Given numerous recommendations for excellent customer service.

• Wrote the marketing components of all RFPs and applications.

Interests and Activities

Volunteer

• Social Media and New Media Coordinator for Schmoozapalooza 2009

• Member of the Schmoozapalooza Promotions Committee 2009

• Student volunteer at the Lotus Awards 2009

• Member of the BCIT Marketing Association 2008- present

• Volunteer with the Cinderella Project 2001 - present

• Big Brothers of Canada Bowl-A-Thon volunteer 2008

• Member of the Schmoozapalooza Resume Committee 2008

• Communications Chair for the BC HRMA Advisory Council 2007

• Recruitment Vice President of Alpha Delta Pi 2005-2006

• Executive Vice President of Alpha Delta Pi Sorority 2004-2005

• Volunteer at Ronald McDonald House and at their annual

Fundraising Gala 2004-2006

• General member of YAC (Youth Advisory Committee) of West Vancouver 1999-2002

Interests

• Yoga

• Cross country skiing

• Snowboarding

• Snowshoeing

• Hiking

• Cheap white wine

• Camping

Associations

• New Media Production Program 2010 - 2011

• BCIT Marketing Association 2008 – 2010

• BC Human Resources Management Association Advisory Council 2007 – 2008

• Alpha Delta Pi Sorority 2002- present

• Youth Advisory Committee of West Vancouver 1999 - 2002

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