Sales Executive - Latin America

ALEJANDRO BERMUDEZ C.

Mexico City – Mexico | Phone (52-55-572*-****, (52-155-****-**** | e-mail: ********@*****.*** | web:http://www.linkedin.com/in/abermudezc

Sales entrepreneurial executive, with over 18 years of customer business development experience in own and corporate business. Major experience working for the Procter & Gamble Company, with international exposure in Latin America. With a constant learning attitude, proven leadership skills, organizational development and a track record of building profitable sales. Capacity to build businesses in challenging market environments, as well as identify, develop, motivate and transform organizations.

Proven qualifications for business development, trade marketing, Go-to-Market definition, negotiation process, organizational development, customer decision mapping, consumer understanding, international business, operations, trade budget planning, market development, business integrations and product innovation at point of sale / first moment of truth.

Proffesional objective: Be and be recognized as a successful business and organizational leader identifying needed changes and helping to improve organization’s performance to face challenges to come. I look for a Commercial / Sales Direction, then a General Manager position in the CPG, Consulting, Technology or Distribution industry.

Revitalized largest indirect channel in Latin America - Mexico City & South/East Region.

Selling over US$200 million with increased revenues of over US$18 million in less than 2 years, double the growth of channel balance in the country. Diversified customer base, increased shares and strengthened the sales organization against a depressed economy in the region, partly related to the adverse impact of two hurricanes and floods.

Led the step change of the Mexico Beauty Care business in terms of “First Moment of Truth”.

Shelf space increased over 125% for hair care business in all top accounts setting the bases for an improved visibility and performance for all P&G brands in the largest P&G market in Latin America.

Led industry’s fastest recuperation during Venezuela’s general strike (2002).

Led different initiatives and operation process which helped P&G protect its base shares and sales during a 2 months general strike. All key brands in portfolio recuperated base position and gained share ahead of competition after a full product and operation strategy, being the fastest in-store company in market. This added over US$10 million in incremental revenues during the crisis period.

EDUCATION

BA w/minor in Marketing, RAFAEL URDANETA UNIVERSITY – Venezuela

Certificate in Marketing, UNIVERSITY OF CALIFORNIA, Berkeley, California – US | Full scholarship granted

Management: labor enrichment, principles based negotiation, positive power and influence, data analysis, communication techniques, shopper analysis, emotional intelligence, among others | Languages: Fluent in English and Spanish

PROFESSIONAL EXPERIENCE

From 1993 to Present Procter & Gamble Co.

CATEGORY SOLUTIONS MANAGER WALMART INTERNATIONALTEAM MEXICO – P&G Mexico (Aug. 2008 - Present)

• Responsible for a US$650 million/year business and a total of 11 category/banner category captainships with the customer.

• Drove innovation for core P&G businesses giving both customer and the company a competitive advantage in the market place.

• Step changed store fundamentals and value shares for Gillette business with over +2 share points in less than a year and achieved national expansion for a category solution center in largest LA Self Service customer.

• Increased categories advisorship portfolio with P&G shopper solutions in over US$50 million worth of business.

SENIOR MARKET STRATEGY & PLANNING MANAGER BEAUTY & HEALTH CARE – P&G Mexico (Mar 2007 - Aug 2008)

• Led the step change of over US$400 million worth of business in terms of “First Moment of Truth” impact.

• Added over US$16 million incremental revenue behind record high shares in several brands: Vick (+0.4pts Vs. P6M), hair care Head & Shoulders brand (+1.1pts Vs. P6M), Pert (+0.5pts Vs P6M) and hair color Koleston (+1.2pts Vs. P6M).

• Led the identification and improvement of “Key Business Drivers” of the hair care business such as Share of SKU´s which improved from 25.8% to 27.3% behind efficient assortment interventions in top customers.

• Led the Hair Color sales force integration effort which represented a payroll saving project of over US$4 million.

DISTRICT MANAGER INDIRECT CHANNEL D.F. & SOUTH EAST MEXICO – P&G Mexico (Jul 2005 - Feb 2007)

• Led the team to sell over US$200 million increasing our sales base by 109%, double the growth of channel balance.

• Increased Laundry sales with +109% winning the “Laundry Reloaded” award for the best indirect channel execution.

• Led the team to have one of the best integrations of Gillette products. We made it to be the first indirect channel team within Mexico to effectively integrate Gillette previous distributors program with P&G´s distributors and grow business ahead of balance, achieving 149% in blades and razors and 650% growth in batteries.

CORPORATE MARKET STRATEGY & PLANNING MANAGER VENEZUELA – P&G Venezuela (Jul 2002 - Jun 2005)

• Contributed via trade marketing 10-members-team, with P&G’s 2nd. largest business in LA with over US$400 million of responsibility.

• Led the development and deployment of an “Integrated Customer Business Plan”, with a trade budget of over US$20 million which enabled the sales organization with the necessary tools to deliver breakthrough results.

• Facilitated in the first LA regional seminar to recruit sales talent which confirmed 10 new resources for the LA region.

• Coordinated the first LA “First Moment of Truth” training.

CBD OPERATIONAL PROCESSES MANAGER ANDEAN – P&G Andean (Jul 2001 - Jun 2002)

• Developed and optimized key sales processes, including business development funds, global business planning, category management among other support initiatives as well as established business in a more efficient and effective way.

• Reduced time to create a new customer from 2 weeks to 4 hours impacting the speed to create first order for any given shipping point.

• Proposed and implemented effective solutions for orders acquisition, training of the right analytical tools to be used by our sales force as business status reports, customer sales fundamentals, market measurements tracking and volume trends, which facilitated the creation of proactive actions that improved business trends in the Andean region.

Previous experience in category trade marketing, category strategy management, mass consumption field sales, trade fund management and process capability enhancement (over US$20 million fund responsibility), market research experience in private banking and development and management of own business, at age 16, in the Venezuelan fashion industry.

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